Roles and Responsibilities of Marketing Function in Aldi Organization

MARKETING
ESSENTIALS

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function....................................3
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................4
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives........................................................6
P4 Produce and evaluate a basic marketing plan for an organisation..........................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journal......................................................................................................................12

INTRODUCTION
Marketing can be defined as a management activity that assists the business organisation in the
sales and promotion of their goods and services within the business environment. It can
considered to be a management function through which business firms enhances the demand for
their products and services among the customers and persuade the same to show adequate
interest in the organisational offering provided by the company (Charlesworth, 2020). The
proposed report will reflect upon the respective roles and responsibilities exhibited by marketing
function within Aldi organisation. It also involves a detailed discussion and comparison of Aldi’s
is marketing mix with other leading business firm. The report also incorporates a well designed
marketing plan formulated by Aldi in order to capture a large percentage of market share within
the respective target market and increase customer attraction as well.
MAIN BODY
P1 Explain the key roles and responsibilities of the marketing function.
Marketing is an integral business function that allows the enterprises to communicate and
interact about their products and services in a better way with the targeted customers. There are
several roles catered by marketing in regard with enhancement of business performance and
productivity of operations within an organisational setting (Proctor, 2020). Marketing manager
of a business institution is entitled to perform a variety of roles and responsibility so as to ensure
that the business organisation is able to achieve its objectives and goals in a considerate and
successful manner. Some of the roles and responsibility catered by marketing function are as
follows:-
 The major role of marketing is to promote the goods and services of the business
enterprise to a large set of customers. Marketing facilitate the business organisation with
various number of tools and techniques that can be utilised by the same in order to
promote and create awareness about the organisational offering within the business
environment. Advertisements, public relations, digital marketing, email marketing,
influencer promotions, celebrity collaboration etc. capitalised by business firms so as to
build more product awareness and increase the sales of the same as well.