Roles and Responsibilities of Marketing Functions - Apple Inc.

Marketing Essentials

Table of content
 INTRODUCTION
 Key roles and responsibility of the marketing functions
 Interrelationship between marketing and different functional units of the company
 CONCLUSION

INTRODUCTION
 A set of action or tactics that undertakes by companies in order to promote brand image in the business
market. It is essential for the organization success because it helps to influence brand publicity in
customers and attracts customer towards products.
 The main purpose of this presentation is to provide brief knowledge about different marketing roles and
responsibilities which have used by Apple Inc. to build high reputable brand globally.

Key roles and responsibility of the marketing functions
Marketing research
 It is one of the prime functions of marketing that is used by lots of companies
because it supports to understand customer’s reviews for the products and
competitors action against business.
 With this function company enable to fulfil needs of customers as well as
expectations within minimum time.
 However, marketers play efficient role in the marketing research context such
as they collect all information related to customer’s needs, expectation and
preferences then self-analysis so that they can report to HR management.
 HR and upper management work together to take effective decision on the
basis of collected information which influences individuals working in the
workplace as resulted gets productive results in the business.