Roles and Responsibilities of Marketing in Cadbury

Unit-2

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SECTION A.....................................................................................................................................1
Explanation of functions along with responsibilities of marketing role..............................1
Explanation of how functions as well as responsibilities of marketing relates to Cadbury.
.....................................................................................................................................................2
Analysis of roles and responsibilities of marketing in terms of marketing surroundings. 3
Significance of interrelationship among marketing along with other functional units......4
SECTION B.....................................................................................................................................4
Comparison of various ways through which various companies apply to its marketing
mix to marketing planning to accomplish goals.....................................................................4
Evaluation of various tactics that are applied by company for demonstrating goals to be
achieved......................................................................................................................................7
Marketing plan for company through a detailed evidence based for Cadbury to meet
objectives....................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is considered to be an efficient term which demonstrate a combination of
activities, process for creation, communicating, delivering as well as exchanging values in mind-
sets of customers towards company. It is said to be an integration of business which is related
operations which majorly consists of buying or selling of product or services. Marketing role
generally helps companies in in attaining customers in higher amount along with promoting their
products in markets (Mogaji, 2021). This report is based on marketing essentials of Cadbury
which is a British multinational confectionery company and deals in selling out chocolates and
other confectionery products. This report includes roles as well as responsibility of marketing
role of company with its marketing surroundings, interrelationship of marketing function through
a wider company concept, comparison of companies through marketing mix for having better
results, marketing plan that help in determining objectives along with its conclusion.
MAIN BODY
SECTION A
Explanation of functions along with responsibilities of marketing role.
Marketing section is said to be very difficult department for companies who are highly
responsible for their sustainable outcomes along with growth in markets. It is effectively
important for developing companies a customer base so that customers could be satisfied from
company’s product. In terms of Cadbury there are different roles along with responsibilities
which are to be carried by Marketing department which is useful for company in order to resolve
their contemporary issues along with sustaining them in international corporate markets. In this
marketing section of Cadbury focuses on developing strong relationship and interconnections
towards customer so that they will be able to generate customer satisfaction by providing them
effective experience to customers. Sum of rolls along with responsibilities of marketing function
in Cadbury are as follows:
 Carrying out function of customer satisfaction: It is considered to be main function
which is carried by marketing section. Therefore, marketing carries role of customer
satisfaction by providing them quality content product and services (Birkmose, 2021).
Satisfying the customers demand of Cadbury which is carried to have customer
satisfaction role in an effective way by following up different social media accounts of
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company so that issues related to customers taste and preferences related to their product
could be resolved and customers’ needs could be identified.
 Profitable results: As marketing section is carried out by function of selling their
products as well as services in a creative and innovative way. In terms of Cadbury
marketing manager of company insurance that they are offering values to customers by
having quality served package in terms of their confectionery product. Also with that
value added package is not only helpful for customers for making for worthy towards
them but it also helps company in developing their profitability by increasing their sales
as well as helps in sustaining in markets for long term.
 Anticipating needs of customers: As marketing section of Cadbury is responsible for
anticipating requirements as well as desires of customers. As this factor of Cadbury helps
them to take various benefits of their first mover advantage which could be beneficial for
them in order to fulfil their requirements as well as demands of customers in an
effectively way.
Explanation of how functions as well as responsibilities of marketing relates to Cadbury.
Cadbury is a confectionery company which is well known in markets for selling their
chocolates as well as confectionery products to customers across global world. Essential for
Company to interrelate as well as co-ordinate with different sections of company in order to
perform their business operations effectively (Gupta, 2021). As by implementing departmental
coordination and interrelation in business practice is company will be capable to perform their
activities in an efficient manner for accomplishing their objectives. Interrelationship marketing
section through different functional department of Cadbury are explained as follows:
 Marketing with human resource: As Marketing department basically communicates
about requirements of vacant profiles in human resource department it also with that
human resource department selects and recruits different applicants with having qualities
skills and talent in order to perform job roles effectively. In terms of Cadbury e human
resource action is responsible for selecting talented and skilled employees that are
responsible for giving customers awareness about company’s product and resolving their
queries.
 Marketing with IT management: Information technology section is responsible for
performing out all information through technological equipment, information as well as
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