Corporate Events Management: Types, Audience, Feasibility, and Planning

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of the corporate events.............................................................................1
P2 Difference between Leisure event and corporate event....................................................2
TASK 2............................................................................................................................................3
P3 Different types of corporate events...................................................................................3
TASK 3............................................................................................................................................4
P4 Potential audience for new corporate event......................................................................4
P5 Key components of basic feasible study for corporate event............................................5
TASK 4............................................................................................................................................6
P6 Plan for corporate event....................................................................................................6
P7 Process taken for planning and promotion of corporate event..........................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Corporate event and management is a management where they include planning and
organise events. The event include conferences, incentive program, seminars, orientation and
many more (Barclay, Fu and Smith, 2020). The essential of corporate event management are
defining the audience, setting goal as it will help to plan and organise event in proper manner in
order to achieve goal. The other essential include metrics for better performance, plan and
organise event, set a budget that involve in events as this help to plan accordingly, set timeline at
which date they have to organise event. The last is marketing event to those people and invite
them in event. Seven Event is taken as an event company. This event management company is
operating in London, United Kingdom. In this report there are different types of events are there
and difference between corporate event and leisure event. It is also include that there are
different type of range of corporate event in order to meet various goals of organisation. There
are different criteria that need to identify audience for new corporate event and key elements for
feasible study of corporate event. In this report, there is a plan for corporate event by applying
planning and principles of principle as there is a process for planning and promotion of corporate
events.
TASK 1
P1 Different types of the corporate events
Corporate event is comprise of multiple event management activities and function in
context to the management of corporate organisation events and programs. Event management is
involving effective techniques and method's of the event organisation in prospect to meet the
customers requirement (Davidson, 2018). In relation to the corporate event management, eventer
have to plane and provide innovative and interactive corporate event services such as the
seminar, conference, meetings etc. Along with the different of corporate event another important
role of the eventer is to provide logistic and hospitality service, such as the seating arrangements,
food, drinks, decoration, stage and presentation arrangements. With sound, lights in selective
way according to the customers demand and theme. Some types of the corporate events are given
below.
1

Exhibition- This is the specific and most important type of event for business
organisation, through which they want to promote and represent their different range of the
product lines and services (Dealtry, 2017). This event is targeting the customers attraction and
satisfaction by new range of product facilities and benefits, which can be transfer to the
customers easily within the aid of innovative and attractive event decoration and product or
product information presentation which can be easily understand by the customers. Seven events
is effective corporate event management organisation which provide the best exhibition plan and
event management.
Sales meeting- This is another type of corporate event, which is requires by the business
organisation to organize and accomplish, most of the business enterprise want to organize this
effect for effective sales planing meeting, in context to develop best sales management strategies,
by concerning this with different department of sales management by this event. Seven event is
having best sales event plane with cost effective budget.
Conference meeting- This is the very formal type of corporate events which is require
by different business organisation in context to organize the specific product lunch or awareness
meeting, or business new strategic meeting . So in this type of event multiple numbers of the
peoples and guest discuss for particular topic. So this involves normal arrangement of projectors,
meeting assets and some refreshment, with some specific theme.
P2 Difference between Leisure event and corporate event
There are two major types of the event such as the corporate and leisure, both are posing
their own importance in event industry and market economy ( Edwards and et. al., 2018). There
are the various factors which differentiate these two types of the event.
Leisure event Corporate event
This is the group of events which involves the
causal parties and theme based event. For
example, entertainment, sports and cultural
events. Seven events organisation is
developing their event planing business in this
sector for more opportunities of profit and
growth.
This is the group of formal events, such as the
meetings, conferences, seminars, exhibition
and so on.
2