Business Strategy Assignment - Automotive PLC
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Added on 2020-11-12
Business Strategy Assignment - Automotive PLC
Added on 2020-11-12
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1 Apply appropriate frameworks to analyse the macro environment for a given organisation.................................................................................................................................................4TASK 2............................................................................................................................................9P2 Using appropriate frameworks analyse the internal environment and capabilities of a givenorganisation............................................................................................................................9TASK 3..........................................................................................................................................13P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given marketsector for an organization.....................................................................................................13TASK 4..........................................................................................................................................16P4 Apply a range of theories, concepts and models, interpret and devise strategic planning fora given organisation..............................................................................................................16CONCLUSION..............................................................................................................................20REFERENCES..............................................................................................................................22
INTRODUCTIONBusiness strategy is an chain of activities or set of decisions that helps entrepreneurs inachieving goals and objectives. It is a master plan that use by management to gain competitiveadvantage in marketplace, by carrying out operations, satisfy consumers and achieving desirablegoals and objectives. Business strategy is an long term sketch of desired image, way or path toachieve an definite goal. This report is based on Automotive PLC which is an holding companyof Jaguar land rover limited, that is an multinational automotive company. Its headquartersituated in United company and its subsidiary of Indian automotive Tata motors. This report isbased on impact or influence of macro environment and their impact on organisationaldevelopment and enhancement. It also includes internal environment with its key strengths andweaknesses with major competitors in market of an organisation that should be accessed byvarious concepts or theories. Further it elaborates about theories and practices in understand thestrategic direction in context of organisation.TASK 1P1 Apply appropriate frameworks to analyse the macro environment for a given organisation.To access viability of an business, they have to come across from different factors thatgive important insights and knowledge to reach at desirable goals and objectives (Alsudiri, Al-Karaghouli and Eldabi, 2013.). Jaguar land rover which is an British multinational automotivecompany, to build an strategic plan organisation have to access their mission, vision andobjectives that plays major role in organisational growth and enhancement.Mission:Jaguar land rover is one of world's leading producers of premium auto mobiles. It focuson innovation and design give delighted experience so that people can love for their lifeanticipating and satisfy their needs and expectations (Bharadwaj and et.al ., 2013.). Quality andexcellence are their key attributes and taking care are their important aspect.Vision:“The passion and commitment to masses is key force of their success”. They arededicated towards their consumers by satisfying their needs and wants in proper way.Objectives:
There main objective is environmental innovation which is part of their vision also forbetter future. To comply with vision organisation have to harmony with their natural and socialenvironment.To analysis various aspects organisation have to analyse different factors in which internal andexternal environment and in that aspect main purpose of external environment eitheropportunities and threats for organisation (Blackburn, Hart and Wainwright, 2013.). In externalenvironment analysis consist of General and Task environment. General environment:In general environment consist of forces that are beyond influence of organisation and ithas no control over activities. Task environment:In task environment consist of forces that are exist within the organisation's operatingenvironment and can be control at some extent.General environment:In general environment consist of Factors such as political, social, economic,sociological, technological and legal with environmental factors that are as follows:Jaguar is the world class manufacturer of custom based car bodies which uses high qualitymachines and devices. Political factors:Political stability is an important factor that give major strength while operating atmultinational level and attract a large consumer base (Chang, 2016.). In case jaguar want toexpand in other country at that time increase or decrease in tax level directly impacts on theirprofit ratio that also impacts on their decision making power and stability. Changing policieswith new government and their regulations that impacts on their profitability level. The launch offuel consumption taxes or environmental taxes that helps in bring fuel efficient car company andenhance manufacturing level and sales also.Positive:In case of jaguar land rover it is an multinational company that has contacts from othercountries and they can easily adopt any kind of political changes.Negative:
In another hand while deal in different countries they have to change in their workingpatterns and styles that impacts on their business. Economic factors:Economic factors are an important factor that change according to government spendingthat also alters methods of payment in production or in case of development (Grover and Kohli,2013.). Day by day reduction in government investment in auto mobile industry or lessborrowing and its lending rules and regulations affect the development of jaguar. Enhancementin infrastructure and their development helps transport links with higher production level anddistribution network that avail by Jaguar. In case rise in inflation rates, simultaneously they haveto increase profit and prices also.Positive:That organisation is an financial sound company and also contributes in another countrieseconomy so other nations also co operate them.Negative:While deal in different nations their economic instability and taxation rates impacts ontheir business in adverse manner.Social factors:The societal factors consist of changing trends and interest of people that directly affectbusiness and their proceedings. In case of Jaguar they are well aware about values and beliefs fopeople while deal in different nations (Iacob, Quartel and Jonkers, 2012,). Such as in Jaguarthey coordinate in proper manner with Christian workers because they are not prefer to work onSunday and Muslim workers on other hand take relaxation at day time. So they properly evaluateand take actions according to taste and preferences of their manpower. Company comply withethical and social values that directly impacts on demand side of their production and distributionnetwork.Positive:It expertise in build product and services according to consumer taste and preferences soit helps in build an distinctive image in marketplace.Negative:Produce kinds of products and services by observing taste and preferences of consumersimultaneously should be hazardous aspect.
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