This document provides an analysis of Uber's business strategy, focusing on the impact of macro environment factors and the evaluation of its internal capabilities. It discusses the use of frameworks like PESTLE analysis and VRIO analysis to analyze the external and internal market. The document also explores the application of Porter's Five Forces model for competitive analysis and the preparation of an effective strategic plan. The analysis highlights the strengths, weaknesses, opportunities, and threats for Uber, along with its valuable and rare resources. It also discusses the use of the Balanced Scorecard framework for strategic management.