Impact and Influence of Macro Environment on Uber Eats

Business Strategy

sTable of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Impact and influence of the macro environment upon mentioned organisation and its
strategies......................................................................................................................................1
M1 Critically analyse the macro environment to determine and inform strategic management
decisions......................................................................................................................................5
Task 2...............................................................................................................................................5
P2 Analysis of internal environment and capabilities.................................................................5
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation.................................................................................................................................8
Task 3 ..............................................................................................................................................8
P3 Analyse Porter’s Five Forces model and identify competitive forces for an organisation....8
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes..............................................................................................................................11
Task 4.............................................................................................................................................11
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation.............................................................................................................11
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives...................................................................................................................................13
D1 Critique and interpret information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions.............14
CONCLUSION..............................................................................................................................14
References:.....................................................................................................................................15

INTRODUCTION
Business strategies are those plans and actions which helps in achieving goals of an
organisation. It is essential in implementing day to day operations effectively (Lozano, 2018).
Making proper business strategies help companies to lead the market by using appropriate
strategies while competing with their competitors. Success of business is also depend on
strategies of business because manager plan those strategies only which help the company to
become at the top in the list of companies dealing in a same industry. Uber Eats is an American
company which deals in delivering food online to their customers. This company was founded in
2014 by Garrett Camp and Travis Kalanick. It is headquartered in San Francisco, California, UK.
The following report covers framework analysis of impact and influence of macro environment,
analysis of internal environment and capabilities, analysis of porter's five forces model to
evaluate competitive forces and application of theories, concepts and models for interpreting and
devise strategic planning for organisation.
Task 1
P1 Impact and influence of the macro environment upon mentioned organisation and its
strategies
Mission, vision and objective of Uber Eats are explained below-
Mission- To deliver healthy foods items to their customers with best services of fast delivery and
proper packaging and also help to many restaurants to reach customers by delivering their foods
with Uber Eats services.
Vision- To become most reputed company in delivering best services in food deliveries and to
expand worldwide.
Objectives- Their main objective is to provide best online food delivery platform which work as
the link between many restaurants and their customers by providing their delivery services to
customers and gain reputation with their fast delivery services.
Business strategy are those plans and actions which consist to provide major result to
company(Arshad and Arshad, 2018). It helps in handling operational activities very efficiently
which further helps to make a good profit for organisation. In context of Uber Eats, their
strategies for business during Covid 19 pandemic changes. They deliver food with proper and
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hygienic packaging with online payment option which helps to gain trust of customers toward
their services.
Macro environment are those external environment factors of business which is having direct
impact upon business operations. PESTEL is a model which is used to analyse macro
environment and their impact upon any company. PESTEL analysis of Uber Eats are determined
below-
Political factors- This factor covers tax policy, trade restrictions, political stability and
many more(Carlier and et. Al, 2019). In context of UK, their political situation is stable and there
is restriction for political parties to interfere in any organisational matter for their personal
benefit. Hence, there is no political parties disturbance. There is no trade restrictions for UK
based companies which help them to grow faster. On the other hand their corporate tax is high as
compared to other countries. They are charging 19-20 % corporate tax.
Political factor of UK impact upon Uber Eats during Covid-19 in such a way that after this
pandemic occur UK increases restrictions on their trade policy. Some new policies is made
during this pandemic for keeping food healthy and infection free. Due to this Uber Eats has to
change their packaging system to make it more proper and hygienic to follow the UK policy.
Economical factors- This are those factors which shows the economic conditions of a
country. It cover unemployment condition, inflation rate, GDP, exchange rate and many others.
In context of UK, their GDP is high as they are developed country. Their inflation rate is 0.7%
which is beneficial for corporate world top perform business.
During Covid-19 pandemic, economic factor of UK is affected more than other factors. Their
unemployment rate raise suddenly and reached at 5.2% which is greatest unemployment rate of
UK as compared to last few years. It impacts upon Uber Eats business strategies. More
unemployment rate means less workers and employees is available for the company. Hence, to
save the company from the problem of lack of manpower they adopt beneficial strategies to
attain their employees as providing them benefit of their extra wages in extra working hours.
Social factors- It include factors such as buying behaviour and attitude of customers of a
particular area, standard of living of population, wealth and religion and many more(Wahyuni,
Fahada and Atmaja, 2019). In context of UK, the population has high standard of living which
means they are ready to pay high prices for good quality of goods and services. They buy on
regular basis whether there is need to buy or not for particular merchandise. Population of UK is
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