This presentation discusses the importance of integrated marketing communication in the hospitality sector, specifically focusing on a small resort named Island Beach. It explores various marketing channels and strategies for achieving communication objectives, such as increasing brand awareness and promoting the resort's facilities. The presentation also covers the development of a marketing communication plan, understanding the customer decision-making process, and the implementation of the plan. Overall, it highlights the significance of effective communication in increasing sales and profitability for the resort.

Discover the significance of integrated marketing communication in the hospitality industry for effective resort promotion. Explore marketing channels, strategies, planning, customer decision-making, implementation, and impact on sales and profitability.

Integrated Hospitality Marketing Communications | Desklib

Integrated Hospitality Marketing Communications

This presentation discusses the importance of integrated marketing communications in the hospitality sector and how it can help businesses achieve their goals. It explores different marketing channels and strategies for effective communication. Topics covered include communication objectives, justification for adopting online and social media marketing, and the process of developing an integrated marketing communication plan.

Presentation

This presentation discusses the role of marketing channels in the hospitality industry and the need for effective communication strategies. It explores the objectives and justification for implementing integrated marketing communication plans and identifies various communication channels used in the industry. The presentation concludes with the importance of marketing channels in growing the hospitality industry and references for further reading.

This presentation discusses the concept of integrated marketing communication in the hospitality industry and its significance in achieving business goals. It explores the various communication channels and strategies used by Island Beach Resort to attract customers and create brand awareness. The presentation also highlights the importance of online platforms and social media in marketing communications.

This presentation discusses integrated marketing communication in the hospitality industry, focusing on a small resort called Island Beach. It explores the communication objectives, justification for using online marketing channels, and the implementation of a marketing communication plan. The presentation also covers different marketing communication channels such as content marketing, email marketing, and social media marketing. It concludes with the importance of understanding customer decision-making processes and the benefits of effective marketing communication. No specific course code, course name, or college/university mentioned.

Silpakorn University

Marketing

This presentation evaluates the communication objectives and plan of the privately owned Island Beach Resort, that is located at Gulf Coast, Florida and specialises in offering to its customers accommodation and recreational services like tennis, dining, shopping etc. in order to satisfy their customer's varying needs and requirements within the hospitality industries of USA.

Rochester Institute of Technology