This presentation discusses the concept of integrated marketing communication in the hospitality industry and its significance in achieving business goals. It explores the various communication channels and strategies used by Island Beach Resort to attract customers and create brand awareness. The presentation also highlights the importance of online platforms and social media in marketing communications.

Discover the significance of integrated marketing communication in the hospitality industry and how Island Beach Resort utilizes various channels and strategies.

Integrated Hospitality Marketing Communications

This document discusses the concept of integrated marketing communication in the hospitality industry. It explores different types of marketing channels and communication objectives. It also covers the integration of marketing communications plan with channel choice, communication strategy, and creative content.

Marketing

This presentation discusses the role of marketing channels in the hospitality industry and the need for effective communication strategies. It explores the objectives and justification for implementing integrated marketing communication plans and identifies various communication channels used in the industry. The presentation concludes with the importance of marketing channels in growing the hospitality industry and references for further reading.

Presentation

This presentation provides an overview of integrated marketing communication in the hospitality industry. It discusses the concept of integrated marketing communication and its application in the context of Island Beach Resort. The presentation explores different communication objectives, justifications, and strategies used by the resort. It also highlights the importance of developing an integrated marketing communication plan and its implementation. Additionally, it discusses the role of customer decision-making in achieving organizational goals. References are provided for further reading.

This presentation discusses the importance of integrated marketing communication in the hospitality sector, specifically focusing on a small resort named Island Beach. It explores various marketing channels and strategies for achieving communication objectives, such as increasing brand awareness and promoting the resort's facilities. The presentation also covers the development of a marketing communication plan, understanding the customer decision-making process, and the implementation of the plan. Overall, it highlights the significance of effective communication in increasing sales and profitability for the resort.

This presentation evaluates the communication objectives and plan of the privately owned Island Beach Resort, that is located at Gulf Coast, Florida and specialises in offering to its customers accommodation and recreational services like tennis, dining, shopping etc. in order to satisfy their customer's varying needs and requirements within the hospitality industries of USA.

Rochester Institute of Technology