Integrated Hospitality Marketing Communication

Integrated
Hospitality
Marketing
Communicatio
n

INDEX
– Introduction
– Overview of the case study
– Communication Objectives
– Justification of objectives
– Integrated Marketing Communication Plan
– Conclusion
– References

Introduction
Marketing communication is defined as a tool that help an organisation to aware
brand in market and to promote it in an effective manner. Most of the companies
uses this tool in order to approach its target and potential customers in an
effective manner. Integrated marketing communication is basically an approach
that is used to promote message by using various strategies, which work together
& reinforce with one another. Nowadays, organisation are using this tool and uses
more than one channel in order to reach maximum number of people in a proper
manner. The report is based on given case study of small luxury resort that is
situated at Florida gulf coast.

Overview of the case study
The given case study shows overall positioning of Island beach resort and
how it uses different methods for developing position with the assistance
of online channels. It is determine that small and medium enterprises
were facing lot of challenges and issues because of competition prevailing
at market and cutting of prices take place. It is determine from the given
case that there is requirement of effective planning in order to solve all
the issues in a proper manner. The managers Island beach resort was
getting success in market to capture but did not sure about the things take
place in market.