UNIT 4 Business Communication : Assignment

UNIT 4. BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1. Different types of business information, where the information originates from and the
purpose of the information and analyse them.............................................................................3
M1 Analyses different types of business information and their sources....................................4
D1 Evaluate the appropriateness of business information used to make strategic decisions......5
TASK 2 ...........................................................................................................................................6
P2. Present complex internal business information using written document, verbal
presentation and power point as appropriate in the contex.........................................................6
P3. Produce corporate communications for chosen organisation..............................................7
Formal Communication:....................................................................................................7
Feedback:..........................................................................................................................8
P4. External corporate communications of an existing product or service.................................8
D2 Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organisation, using examples to illustrate your points............8
TASK 3 ...........................................................................................................................................9
P5. Legal and ethical issues in relation to the use of business information................................9
P6. The operational issues in relation to the use of business information................................10
Security of Information.............................................................................................................11
Backups.....................................................................................................................................11
Health and Safety......................................................................................................................11
Organisational Policies..............................................................................................................11
Business Continuance Plans......................................................................................................12
M2 Analyse the legal, ethical and operational issues in relation to the use of business ..........12
Information, using appropriate examples..................................................................................12
P7. Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience.........................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Communication is the nervous system of an organisation. It keeps the members of the
organisation informed about the internal and external happenings relevant to a task and of
interest to the organisation. It co-ordinates the efforts of the members towards achieving
organisational objectives (Arnold and Boggs, 2015). It is the process of influencing the action of
a person or a group. It is a process of meaningful interaction among human beings to initiate,
execute, accomplish, or prevent certain actions. Communication is, thus, the life blood of an
organisation. Without communication, an organisation, an organisation is lifeless and its very
existence is in danger.
The term communication has been derived from the Latin word ‘cmmunis’ that means
‘common’ and thus, if a person effects communication, he establishes a common ground of
understanding. Literally, communication means to inform, to tell, to show, or to spread
information. Thus, it may be interpreted as an interchange of thought or information to bring
about understanding and confidence for good industrial relations. It brings about unity of
purpose, interest, and efforts in an organisation.
Task 1
P1. Different types of business information, where the information originates from and the
purpose of the information and analyse them
 Verbal Information- The best way to communicate but not always the most efficient t is
immediate and can solve most problems.
 Written Information- Can be words, diagrams, graphs and charts. Can come from a wide
range of sources - newspapers, books, trade journals and government publications.
On-Screen Information- Information may be produced on-screen. This can be seen in
multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video
(Barth and Lannen, 2011).
 Multi-Media Information- This means multiple forms of media integrated together.
Media can be text, graphics, audio, animation, video, data etc. An example could be a
webpage with interactive guide and narration.
 Web-Based Information- This displays many benefits of multimedia technology. Today's
fast broadband speeds allow you to stream sophisticated content to a computer anywhere

in the world. This allows somebody to access this information wherever they are. This
can also be accessed by smartphones
M1 Analyses different types of business information and their sources
As it well known, there are two main types of information in relation to business verbal
& written. On this report the researcher going to inform you about importance of type of
information also the sources of information and how they are related to business etc. Tesco.
Applying to business, it is important to use information to achieve the purposes of Tesco
and also to guarantee successful activities. As it is mentioned above there are two type of
information verbal and written which has strongly playing part in Tesco’s communication
activities.
Written information is accessing personal, evidence and important information for Tesco
and other participates as the verbal information is aiming to give quick answers, direct questions
and build good relationship between Tesco, other organisations and individuals (customers).Both
of those verbal and written have strengths and weaknesses, although when using them together it
can ensure the perfect way of communicating.
Verbal information is important to Tesco because it can give the business direct
information to the customer although sometimes can be confusing when apply to giving details,
names, numbers and other information that will need prove in case of request. When Tesco needs
to create plan for expanding their business in more countries they will need to run a face to face
presentation, video or telephone meeting, this is so because the plan has to be discussed and
agreed from every participant.
Written information will give to Tesco the option to have saved data on their activities
e.g. when Tesco contact their suppliers they will send them written information with all the
names and numbers of products that they need, so when the supplier deliver the products, it can
be checked what is ordered and what is actual delivered, then if something is missing they will
contact the supplier and prove that there are missing products.