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Unit 4 Business Communication Report

   

Added on  2020-07-22

16 Pages3521 Words24 Views
Unit 4 BUSINESSCOMMUNICATION

Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P1. Different types of business information, origination, sources and purposes of information1M1 Analyses different types of business information and their sources................................2D1 Evaluate the appropriateness of business information used to make strategic decisions.2P2. Present complex internal business information................................................................3P3. Produce corporate communications for chosen organisation..........................................7P4. External corporate communications of an existing product or service............................8D2 Evaluate the effectiveness of business information and its communication as keycontributors to the success of an organisation........................................................................9P5. Legal and ethical issues in relation to the use of business information.........................10P6. The operational issues in relation to the use of business information............................11M2 Analyse the legal, ethical and operational issues in relation to the use of businessinformation...........................................................................................................................12P7. Outline electronic and non-electronic methods for communicating business information12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONCommunication is the nervous system of an organisation. It keeps the members of theorganisation informed about the internal and external happenings relevant to a task and ofinterest to the organisation. It co-ordinates the efforts of the members towards achievingorganisational objectives. It is the process of influencing the action of a person or a group. It is aprocess of meaningful interaction among human beings to initiate, execute, accomplish, orprevent certain actions. Communication is, thus, the life blood of an organisation. Withoutcommunication, an organisation, an organisation is lifeless and its very existence is in danger.The term communication has been derived from the Latin word ‘communist’ that means‘common’ and thus, if a person effects communication, he establishes a common ground ofunderstanding (Bargiela-Chiappini and Nickerson, 2014). Literally, communication means toinform, to tell, to show, or to spread information. Thus, it may be interpreted as an interchange ofthought or information to bring about understanding and confidence for good industrial relations.It brings about unity of purpose, interest, and efforts in an organisation.Task 1P1. Different types of business information, origination, sources and purposes of informationTesco have various types of business information which are provided below:Verbal Information- The best way to communicate but not always the most efficient t isimmediate and can solve most problems.Written Information- Can be words, diagrams, graphs and charts. Can come from a widerange of sources - newspapers, books, trade journals and government publications.On-Screen Information- Information may be produced on-screen. This can be seen inmultimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.Multi-Media Information- This means multiple forms of media integrated together.Media can be text, graphics, audio, animation, video, data etc. An example could be awebpage with interactive guide and narration (Mai and Hoffmann, 2014).Web-Based Information- This displays many benefits of multimedia technology. Today'sfast broadband speeds allow you to stream sophisticated content to a computer anywherein the world. This allows somebody to access this information wherever they are. Thiscan also be accessed by smartphones1

M1 Analyses different types of business information and their sourcesVerbal Information: Oral communication has several advantages and disadvantages,compared to written communication, which has several advantages too and a fewdisadvantages. This kind of communication is less time consuming as compared towritten communication. The confusion of the real and false in history and religion.Written Information: Advantages of written communication or importance of writtencommunication and Disadvantages of written communication. The documents of writtencommunication are easy to preserve. Oral and non-verbal communication cannot bepreserved. If it is needed, important information can be collected from the preserveddocuments. Useless for illiterate person as the messages receiver is illiterate, writtencommunication is quite impossible. This is major disadvantage written communication.Multi-Media Information: There are a couple of advantages and disadvantages to usingmultimedia in communication. It is very user-friendly. Itdoesn’t take much energy out ofthe user, in the sense that you can sit and watch the presentation, you can read the textand hear the audio. Information overload. Because it is so easy to use, it can contain toomuch information at once.D1 Evaluate the appropriateness of business information used to make strategic decisions.Every organisations use communication to pass information between their different departmentsaiming to create a strategic plan. The strategic plan is an idea which aims is to achieve somethingthat the organisation wants such as more customers. Strategic idea is set from different stepswhich are leading to success, of course only if the plan is well working. At least the strategicplan to be effective, each department of certain organisation has to play their role in appropriateway. On this assignment I am going to look at strategic plans of Tesco. Companies, like Tesco,that enjoy long-term success, are focused businesses. They have a core vision that remainsconstant while the business strategies and practices continuously adapt to a changing world. Inan increasingly competitive global environment, without a clear vision a business will lackdirection and may not survive. Tesco has a seven part business strategy to help it achieve itsvision.2

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