Managing Food & Beverage Operations: Skills, Legal Requirements, and Customer Loyalty

This report covers various aspects of managing food and beverage operations, including professional skills, legal requirements, factors influencing customer choices, and strategies for building customer loyalty. It also discusses current and future trends in the industry.

Managing Food &
Beverage Operations
Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 AND 3 ..............................................................................................................................1

Covered in fact-sheet..............................................................................................................1
TASK 2............................................................................................................................................1
Demonstrate professional food and beverage skills...............................................................1
Explain (through the completion of the checklists) relevant legal requirements...................2
TASK 4............................................................................................................................................2
Investigate the factors that determine which food and beverage outlets customers choose to
frequent...................................................................................................................................2
Analyse the activities that food and beverage outlets undertake to attract – and retain – a loyal
customer following.................................................................................................................3
Evaluate the effectiveness of different strategies in building a loyal customer following.....3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Food and beverage is regarded as the vital factors within overall hospitality industry as it
render a wider scope of gaining efficacious profit. Its operations is hugely obey a basic methods,
input and output model. In order to manage food and beverage operations its manager has to
anticipate and control order regarding dishes, drinks and others for hospitality property. As per
the scenario, this report is based on hospitality industry. This report covers various kinds of
businesses into food & beverage sector, main rating systems, current and future trends.
Moreover, comparison among several operational and marketing technologies, professional food
& beverage management skills, legal requirements and regulatory standards are also explained.
Apart form this, factors which influence customers decision and strategies utilised into range of
food & beverage outlets are also discussed in this report.
TASK 1 AND 3
Covered in factsheet
TASK 2
Demonstrate professional food and beverage skills
The food & beverage sectors render services to their audiences. It involves hotels,
hospital catering services, fast food outlets and others. So, various leading hotels and so on
within international market as well as sustaining within competitive marketplace, ones needs
professional food and beverage management skills which aids them to grab the attention of
consumers (Ahmed and et. al., 2015). Some of them are discussed below: Consumer handling skills: Few staff are so much focused regarding its works as well as
its do its best to facilitates effective experiences to their consumers. The hospitality sector
have these kinds of staff, tend to resolve clients issues as well as gaining its faith and
brings loyalty of consumers in ultimate manner so that its objectives are attained.
 Communication skills: The staff of various hotels or restaurant within hospitality
industry has great verbal communication skills so that they can efficaciously
communicate as well as convince the audiences for purchasing its food items as well as
gain its loyalty.
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Through facilitating effective services to their consumers, the hotel or restaurant may
grab the attention of consumers as well as bring loyalty. Moreover, within hospitality industry,
this is vital to keep consumers happy for prospering into competitive marketplace.
Explain (through the completion of the checklists) relevant legal requirements
Legal requirements is considered as any federal, state, principles of common low and
many more which are implemented or otherwise put into affect through or under power of
government authority (Kanyan, Ngana and Voon, 2016). Moreover, government facilitates
various legal requirements which food & beverage industry have to comply are discussed below:
 Food Safety and hygiene: This is the legal regulation is enacted in year 2013. this puts
an obligation upon food business operators for assuring that overall its practices are
performed in hygienic manner. Moreover, this develops it an offences to supply foods
that is harmful or unsafe for human health.
 Personal hygiene: The cooking staff have assure personal hygiene while making food
for avoiding contamination as well as cross contamination. So, the places have to kept
free from various kinds of insects. Therefore, employees or various hotels have to be
keep its hair are to be covered with caps as well as wear hand gloves while preparing
food items.
TASK 4
Investigate the factors that determine which food and beverage outlets customers choose to
frequent
The food & beverage industry are growing rapidly and increasing pressure for its
managers for keeping updated with modifying trends into business atmosphere. When a guest
purchase commodity, they prefer it through examining as well as comparing several factors.
These are indirectly as well as directly related with their product (Sofijanova and Zabijakin-
Chatleska, 2013). Within Food & Beverage industry there are various factors that direct clients in
choosing specific outlets are discussed below:
 Brand name: This is a vital factors to recognise specific goods. Brand name affects
buying decision of products. It may aids audiences in finding as well as distinguishing
products from others. As this sounds as well as reflects images, consumers develop its
decision into relationship to buy quality things. Within respective industry, product
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brand name represents their position into audiences mind. Thus, brand name may have
affects upon consumer buying decision.
 Product quality: For consumers, the food quality plays vital role into purchasing or
consuming that particular products for long duration. Within the outlet of food and
beverage, food product quality as well as taste are essential for audiences. This grab the
attention of clients as well as assists in retaining them.
 Ambience: At present scenario, the restaurant environment is veer much vital for
customers. Clients feel comfortable as well as peaceful into effective restaurant
ambience. With food an effectual is vital for enhancing consumer satisfaction. This grab
the attention of various clients towards this.
Analyse the activities that food and beverage outlets undertake to attract – and retain – a loyal
customer following
The food & beverage undertake various activities which will aids in attracting, retaining
as well as enhancing customer loyalty base. Some of them are described underneath:
 Create a distinctive loyalty programme: Within this strategies, Food and beverage
outlets may develop various programmer through facilitating several discounts upon each
purchase for its children. These outlets owners may facilitates offers as well as conduct
programs for boosting the participation of consumers as well as enhance its retaining
power as clients (Taslim, 2017). During these programmer a loyalty rewards are to be
obtained as well as effective activity to attract, retain and develop consumer base.
 Offer free wifi: As at present times, free wifi is mainly a desired for all enterprise which
are concern about hosting audiences. Individuals utilises internet for checking its social
media pages as well as email during waiting for order. In larger places, this will become
destination for utilising internet as well as may attract larger people. Therefore, the food
& beverage outlets facilitates free wifi services to their clients for grabbing their
attention.
Evaluate the effectiveness of different strategies in building a loyal customer following
The F&B Industry adopts some strategies to grab the attention as ell as retain its
audiences into global market area and acquire competitive edge over their competitors.
Therefore, few strategies which are applied by respecting sector to attract more consumers and
develop loyalty are described underneath:
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 Local event marketing strategies: Few hotels or restaurant utilise this strategies for
grabbing the attention of various customers and their loyalty. Also, this is used through
them to obtain its name out. Within food & beverage sector may able to conduct various
local festivals as well as other events.
 Special offers: In order to grab the attention and develop customer loyalty, the hotel or
restaurant has to formed few offers which maximises its profit. Within food & beverage
sector, several outlets, hotel and another business used this strategies through rendering
many discount coupons, few offers on its food items (Taylor, Slabbert and Saayman,
2014).
CONCLUSION
As per the above report, this has been concluded that food and beverage operations are
enhancing rapidly within hospitality sectors. Moreover, there are various business such as casual
dining, restaurant and other which are expanding day by day. Also, there are different rating
system such as hotel stars, Michelin star and so on which is helpful to rate various hotel or
restaurant nationally or internationally. In addition to this, the respective sector management
have to comply few requirements for their safety and hygiene purpose. Also, various
professional food and beverages skills that aids them to resolve customers problems effectively
and attend its clients in more efficient way.
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REFERENCES
Books and journal
Ahmed, M. and et. al., 2015. Food production and service in UK hospitals. International journal
of health care quality assurance. 28(1). pp.40-54.
Kanyan, A., Ngana, L. and Voon, B. H., 2016. Improving the Service Operations of Fast-food
Restaurants. Procedia-Social and Behavioral Sciences. 224. pp.190-198.
Sofijanova, E. and Zabijakin-Chatleska, V., 2013. High performance work practices and
organizational performance: an analysis of the macedonian food and beverage industry.
Taslim, M., 2017. To Determinants Of A Firm's Profitability In Food And Beverage Industry:
An Empirical Analysis On Oriental Food Industry Holding Berhad.
Taylor, T., Slabbert, E. and Saayman, M., 2014. A concessionaire model for food and beverage
operations in South African National Parks.
Online
Food and beverages. 2019. [Online]. Available Through:
<https://www.tutorialspoint.com/food_and_beverage_services/food_and_beverage_services_qui
ck_guide.htm>
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