Exploration of Different Types of Businesses within Food and Beverage Industry

Managing Food &
Beverage Operations
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Table of Contents
INTRODUCTION...........................................................................................................................1
LO1 and LO3...................................................................................................................................1
FACT SHEET ONE.........................................................................................................................1
Exploration of different types of businesses within food and beverage industry...................1
FACT SHEET TWO........................................................................................................................2
Explanation of main ratings systems used both nationally and internationally.....................2
FACT SHEET THREE....................................................................................................................3
Current and Future Trends......................................................................................................3
Impact of Trends on Food and Beverage Businesses.............................................................3
Critical Analysis of how food and beverage businesses will adopting future trends.............4
FACT SHEET FOUR......................................................................................................................4
Comparison and contract of distinct operational activities....................................................4
Evaluation about the ways operational technologies enhances performance of business......6
Critical evaluate of impacts that the technologies have on customer buying behaviour........7
FACT SHEET FIVE........................................................................................................................7
Comparison and contrast of various marketing technologies.................................................7
Evaluation of how these marketing technologies enhances businesses' performance...........9
Critical evaluation of impacts of marketing technologies on customer's buying behaviours10
LO 4...............................................................................................................................................10
Factors determining which food and beverage outlets customers choose............................10
Analysis of activities undertaken to attract and retain customers........................................11
Evaluation of effectiveness of different strategies in building loyal customers...................11
Critical Evaluation of digital technologies...........................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Food and beverage department deal in the process of activities that are related to
inventory management, production of food items and beverages, ensuring delivery, engaging into
development of certain events and more. With the help of considering all these activities
organisation can significantly able to provide satisfaction to customers in well defined manner.
In this report formative discussions has been made on identifying consumer behaviour that
influence them to make decision. In addition with this, report include different form of business
within food and beverage industry and main ratings systems used both in national and
international level.
LO1 and LO3
FACT SHEET ONE
Exploration of different types of businesses within food and beverage industry
There are number of different businesses are associated with the food and beverages
which are required to evaluate to evolve the perspective of different sub sectors which are also
involve in the industry. There are some types of sub sectors which are described below.
 Hotels:- This types of business are related with the hotels. In this, they provide
facilities which includes the advance services for the individuals. In their services, they
include the lodging services, facilities of food and beverages and some effective
resting facilities which helps in increasing the interest towards the services of the hotel.
Their facilities includes the swimming pool, gym, sports facilities, banquet, etc. So, in
this range of betterment of food and beverages the intercontinental group of hotels
comes under.
 Restaurants:- the one of the most leading business among the food and beverages is
restaurant. They provide some of the comfortable and attractive strategies to the
customers. It includes to provide the better and effective seating arrangements so that
each individual can feel positively. They also use desirable services of food and
beverages to the customer with different types of main courses with in the
organisation. So that the customers can enjoy the same with the healthier dishes and
attractive outside sitting arrangements.
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 Catering services:- this type of services are occur at the time of special gathering such
a function, business events, ceremonies and weddings. They provide some of the plan
in which they include the some menu from which the customer can decide the menu
according to their choices. In this they include all types of food and beverages which
are the requirements of the customer. It is the beneficial plan in providing services to
the customers as in this the choices of individuals are pointed. Moreover, in this the
quality of food and beverages are also included which can be customized by the
customers itself like the requirements necessary in the production of food and
beverages.
FACT SHEET TWO
Explanation of main ratings systems used both nationally and internationally
There are different rating systems occur in the industry to rate the quality of food and
beverages. This depends on the type of food and beverages and the service providing to the
customers. This rating system rate the business according to their service which are providing to
the individuals. From the given context, the rating systems are applied to the restaurants and
hotel are described below.
Hotels: One Star: With in this rating of restaurant and hotel, the services and economic budget
are needed to be fulfilled equally. In this type of system, the services of food and
beverages are not available. Two Stars: This provides the better services from the previous one as they provide higher
services. There services include the food and beverages along with better and effective
accommodation services. Three Stars: In this type of services the services are provided with higher standards along
with the good quality of food and beverages. The hotels and restaurant includes the
personalisation services with comfortable of the customers. Four Stars: In this type of rating hotels and restaurant the services are provided in
superiority. They includes better rooms, convenience and some additional comfortable
activities in their services
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