Managing Food & Beverage Operations

Unit 6: Managing Food &
Beverage Operations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO 1.................................................................................................................................................3
P1 Types of businesses within beverage and food industry........................................................3
P2 Different rating systems used nationally and internationally.................................................4
P3 Current and future food and beverage trends.........................................................................5
LO 3.................................................................................................................................................6
P6 Operational and marketing technology for food and beverage business................................6
LO 4.................................................................................................................................................7
P7 Influence the consumer’s decision on which F&B outlets.....................................................7
P8 Strategies used to build loyal customers and attract them......................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Managing food and beverage operations is very important and mandatory task to a
company or business in market place which works under this same food & beverage industry. In
this modern and dynamic world, top-level management within each food and beverage company
is responsible to properly manage its different operations to gain long term benefits in market
place. However, currently many food and beverage businesses are successfully managing own
operations and business activities in their workplace by using different strategies of operations
management(ÖZKAN and BOZ, 2019). This report discusses food and beverage management of
Bread and Bean. The Bread and Bean is London based popular food and beverage café, situated
at 37, Junction Road Archway, London. There are Pizza, Mexican chicken pizza, Criss cross
fries, coffee, energy drink, lemon drink etc. are main food and beverage products and services of
café. Different types of businesses within the beverage and food industry, systems of this
industry, current & future trends, marketing technology etc. aspects also have been covered in
this report. Factors that influences decision-making of customers also has been discussed in this
report.
MAIN BODY
LO 1
P1 Types of businesses within beverage and food industry
There are many types of businesses works under the food and beverage industry, like;
restaurants, cafes, pubs, cafeterias, dining halls, food manufacturing companies etc. Nowadays,
online food delivery provider businesses also become the big part of this industry. Day to day
this industry is growing, because many types of new businesses and ventures are entering in this
industry with different innovative ideas and innovations. In this dynamic and modern world, only
those businesses are achieving huge success under the industry which provides quality services
to customers (Bilbey, 2019). The main reason behind having many types of businesses in food
and beverage industry is that, ventures which provides foods and beverage always fulfils the first
human needs of customers. According to Maslow’s theory of needs, there are food, water,

clothes and accommodation are major or first needs of customers. In this situation, this industry’
ventures always fulfil food and drink needs of people in market place by providing wide range of
food and beverage items.
Currently Bread and Bean café of London is also one of major parts of this industry,
because it provides all facilities to customer relating to food and drink. For example; this
business provides breakfast, lunch and dinner facility, in which any person can simply remove its
hungriness after visiting in this café. Different pubs, bars, restaurants and dining halls also
provides food and beverage services to customers but in different manner, because each venture
of food and beverage has its own speciality and exclusiveness (Mahzura, 2018). Nowadays,
thousands of businesses work for providing delicious food and drink items in the United
Kingdom, and this is the main reason that, this country’s food and beverage industry is popular
in across the world.
P2 Different rating systems used nationally and internationally
In this modern world, there are many rating systems has used by people nationally and
internationally to give ratings to a food and beverage business or to check the rating of business.
Basically, these ratings help to a customer in marketplace for checking the effectiveness of a
business. Currently these rating systems gives opportunity to a business for improving its quality
of customer services, because when a business has poor ratings in the food and beverage
industry, then its upper management will automatically know that, it should improve its levels of
customer service for more and more improving rating in the market place (Huang and Yang,
2020). There are some major or key rating systems has been discussed below which are currently
used nationally and internationally.
Michelin star: Michelin star is the oldest tour and travel business in the world. Nowadays, this
business is used as rating system by customers in market place to grade restaurants and other
food & beverage businesses. Basically, Michelin star enables to customers or people for grading
businesses of food and beverage industry by giving one star or two stars or three stars. In this
situation, any customer can simply use this rating system to give rating a venture on the basis of
its effectiveness in market place.