Strategies for Effective CSR Implementation: A Study of NISA Limited

The research found that CSR activities play a significant role in providing sustainability and competitive advantages to companies. NISA Limited is implementing various strategies to effectively conduct CSR activities, which has led to maximizing profitability while maintaining balance between environmental, economic, and social factors. The study also revealed that managers are not satisfied with their current strategies, leading to recommendations such as effective communication networks, freedom for innovation, and creativity in work.

UNIT 6 MANAGING
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Aim and objectives...............................................................................................................1
P2. Project management .............................................................................................................2
P3. Implementation of work breakdown structure and gantt chart.............................................4
P4. Incorporation of qualitative and qualitative research methods.............................................5
P5. Research analysis using tools and techniques. ...................................................................14
P6. Recommendations...............................................................................................................15
P7. Reflection of research.........................................................................................................16
CONCLUSIONS............................................................................................................................16
REFERENCES ............................................................................................................................17
Books and journals....................................................................................................................17

INTRODUCTION
Corporate social responsibility use by the many company in a form of corporate self-
regulation integrated into the business model. This policy function based on the self-regulatory
mechanism that the business monitor the activities compliances with the law, ethical standard
and at the national and international norms. This responsibility attracted the attention from
businesses and many stakeholders in regards to its benefits (Managing successful business. 2017
). CSR is based on the human’s resources, developing the business and public relation
department of the company or take the responsibility by the CEO and director of the company.
In this case in the recently business environment, in response to maximising stakeholder
value and expectations, the strategic benefits of this function has seen many companies having a
competitive advantage (Tingchi Liu and et.al., 2014 ). NISA company follow the these
responsibilities to maintain the its profit in the market and follow the many CSR activities to
increases its business activities in the new markets. Together with the rise of globalisation,
companies now employ CSR managers, experts and consultants to produce comprehensive CSR
policies and programmes, to give them a competitive edge and build stakeholder trust and loyalty
( Hughen, Lulseged and Upton, 2014 ).
CSR Significance
CSR activities are being considered as one of most significant section for every organisation
because it allows to present working in positive manner. Along with this, it has been noticed that
CSR is significant to have improvement in brand image so that goals and objectives can be
accomplished effectively. Moreover, CSR allows to manage social responsibilities in desired
manner.
P1. Aim and objectives.
Project Processes
Project management include the core process that connect the all activities and processes
together (Raub and Blunschi, 2014 ).
Project imitation- This is the starting point of any project process to identify the all
activities including in the project to takes a place, usually the main functions of the organization.
Planning- In this step the planning for to use the tools and techniques of the project
requirements. Its include the all approaches use in the implementations.
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Execution- During the project execution are adopting reporting activities of the
employers to be done in the project. NISA uses the execution in a task to track cost of the project
in order to determine the assignment strategy in the market (Park, Lee and Kim, 2014 ).
Control- In this stage the managers close the task to stakes place it is time to review the
full project by stakeholders. Company during this evaluation process the services may notice the
mistakes and take necessary action to avoid in the future.
Aim: “To analyse the importance of Corporate Social Responsibility for sustainability and
competitive advantages” .
Objectives:
1. To develop portfolio of Corporate Social Responsibility.
2. To develop portfolio of implementing effective CSR activities for maintaining
sustainability, in context with NISA company.
3. To develop portfolio for maintaining competitive advantage through CSR activities, in
context with NISA limited.
4. To recommend suitable strategies for maintaining CSR activities.
P2. Project management
Project plan
A project plan defined as the project management planning in the organisation new
projects such as innovation in new products, adopted new strategy, use of the new technology in
a formal document used by the managers to guide their employers both project planning, activity
and functions of project control (Managing successful business. 2017 ). Stakeholders uses of this
plan are to assignment planning, controlling, organising and controlling, facilitate
communication among project researchers, stakeholders, managers. This document create scope,
cost and schedule base line by the managers and researchers. The purpose of creating a project
plan to identify the problem, who take the responsibility and the time line of complications. A
complete assignment plan according to company standards and capability such as the task
management body, this plan also including the all activities, management and control of the all
project functions (Pai and et.al., 2015). This information also provided by stakeholders and
evaluating other documents that will be produced products and services such as a procurement
plan.
Cost
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It is the price and amount which is going to spent on the project by the company
capabilities. Managers create a proper management plan has follow the cost can get minimized
comparing its competitors. The cost of their product has to be in the limit and do not get exceed
in the market prices. Selling price should be settle down according to the customers level so, that
they can easily purchases the product and service of the company.
Scope
NISA limited include the scope of the project which they want to implement. Scope
cover the areas in which managers they can function properly. So retailers business have to
maintain a proper scope for their customers and in the market places.
Performance
Company performance objective are simple written of what good performance of the
employers in a task. Performance of employees effect the all project and its functions cost, and
its objectives to achieve in the future goals (Jayaswal and Pandey, 2015 ).
Time objective
In a company the time objective is the targeted the duration of time of close a project and
a product and services level within a organization process to restored the all steps after a
cancelled the order of unacceptable avoid by the managers and strategy to take a break in
business continuity.
Deliverables
NISA limited uses deliverable term in assignment to described a tangible or intangible
goods or services producers as a result of the project that is intended to be delivered to the end
consumer fulfill the needs and wants. It is retailers company to provide fruits, packing food,
cosmetics and vegetables to consumer in the market (Hughen, Lulseged and Upton, 2014).
Company provide many products in tangible form to fulfill the consumer need and wants
accordingly the demand. Enterprise producing product to the customer or report for your
employers and have project and those project must have deliverable. Company project
deliverable are the tangible products generated from a project in form of packing foods, fruits
and vegetables. Company provide intangible services to their customers like online shooing,
home based services.
Success Criteria
3

Company project success criteria are take a standards by which the project activities will
be judged at the end stage to take the decision whether or not it has been successful according to
the stakeholders strategy. Business use the different types of performance indicators include in
the success tools to deliver the tasks bearing in the mind of managers. It is a method to identify
the benefit gained from understanding the project. The project managers verdict for task
successful criteria. This technique use to prove the identify the any mistake in this task.
Company use the factors in task success is to exceed consumers exception by completing the
assignment with in the budget, timeline and maintain quality.
Project Assumption
NISA limited start a assignment, planning, controlling, by employers and other senior
stakeholders shared the information about the techniques use in the project to understanding of
the success task. These functions are involve those events and activities that are expected to end
the task timeline for successful implementation and completion by the mangers (Fatma, Rahman
and Khan, 2015 ). Business need to make a description of any assignment assumption related to
a enterprise, people, techniques, expectation.
P3. Implementation of work breakdown structure and gantt chart.
Work breakdown structure
A work breakdown structure, in a company to included the smaller elements and
component of a task management. It is a important task for deliverable that organization team
work into manageable section in the market.
Schedule (Gantt Chart)
4

A Gantt chart is a type of bar chart to identifying the levels of the company by that some
examples of a project schedule by the managers. Gantt charts illustrate the start and finish dates
of the terminal elements and summary elements of a project in the organization.
P4. Incorporation of qualitative and qualitative research methods.
Research questionnaire-
Name:
Address:
Age:
Q1. Are you aware with the term CSR.
1. Yes
2. No
Q2. Which is area of social responsibility more significant for your company?
1. Governance with the stakeholders
2. Policy of the employees
3. Relationship with clients and suppliers
4. Environment protection
Q 3. Which of the following problems in company has recently faced ?
1. Employee safety
2. Children work
3. Women rights
4. Overtime
Q 4. CSR is beneficial for the company ?
1. Yes
5

2. No
Q 5. What type of measure adopt the company for reduce the environment impact?
1. Energy saving
2. Recycling the waste
3. Use friendlily products
4. Use of renewable resources
Q6. Is there any separate fund provided by your company for implementing CSR activities.
1. Yes
2. No
Q7. Select the following options in order to rank CSR activities of your company.
1. Extremely important
2. Moderately important
3. Neutral
4. Extremely unimportant
5. Moderately unimportant
Q8. Suggest some strategies for increasing effectiveness of CSR activities.
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Theme 1: Yes, they are aware with the term CSR.
Q1. Are you aware with the term CSR. Frequency
Yes 12
No 8
Interpretation: On the basis of above research it is interpreted that majority of the
employees are aware of the CSR activities. It represents that NISA limited is taking
necessary steps in order to make their employees informed. It helps the firm in order to
implementing effective and eco-friendly practices at work place.
7
Yes
No
0 2 4 6 8 10 12 14
12
8
Frequency

Theme 2: Environmental protection is area of social responsibility more significant for
your company.
Q2. Which is area of social responsibility
more significant for your company?
Frequency
Governance with the stakeholders 3
Policy of the employees 4
Relationship with clients and suppliers 5
Environment protection 8
8
Governance with the stakeholders
Policy of the employees
Relationship with clients and suppliers
Environment protection
0 1 2 3 4 5 6 7 8 9
3
4
5
8
Frequency

Interpretation: On the basis of above research it is analysed that majority of the manager
responded that environmental protection is the area of social responsibilities. Along with
this it also represents that organisation is taking effective step in order to reduce negative
impact on the ecosystem.
Theme 3:
Q 3. Which of the following problems in
company has recently faced ?
Frequency
Employee safety 3
Children work 4
Women rights 5
Overtime 8
Interpretation:
9
Employee safety Children work Women rights Overtime
0
1
2
3
4
5
6
7
8
9
3
4
5
8
Frequency

As per the responds of the majority of the managers it is analysed that, NISA
limited is facing various challenges due to employees overtime. It is creating negative
impact on the performance and influencing productivity of the firm.
Theme 4:
Q 4. CSR is beneficial for the company ? Frequency
Yes 12
No 8
10
12
8
Yes
No

Interpretation: On the basis of questionnaire results, it is analysed that majority of the
managers said that CSR activities are beneficial for the company. It helps in order to
maintain balance between various factors such as social, environmental and ecological.
Along with this it supports effective implementation of code and ethics into the firm.
Theme 5:
Q 5. What type of measure adopt the
company for reduce the environment
impact?
Frequency
Energy saving 3
Recycling the waste 5
Use friendlily products 4
Use of renewable resources 8
Interpretation: As per the reactions of the majority of the staff it is analysed that NISA
limited is adopting various strategies in order to reduce negative impact on the
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Energy saving
Recycling the waste
Use friendlily products
Use of renewable resources
0 1 2 3 4 5 6 7 8 9
3
5
4
8
Frequency

environment, in this order renewable energy resources is considered at vast extend. With
the help of this step firm is able to impose positive impact within the society.
Theme 6:
Q6. Is there any separate fund provided by
your company for implementing CSR
activities.
Frequency
Yes 12
No 8
Interpretation: On the basis of above report it is analysed that majority of the managers
said that NISA limited provides separate fund for implementing effective CSE activities.
Through which they are able to implement effective strategies in order to accomplish
their plans and meet objective.
12
Yes No
0
2
4
6
8
10
12
14
12
8
Frequency

Theme 7:
Q7. Rank the CSR activities of your
company.
Frequency
Extremely important 3
Moderately important 5
Neutral 4
Extremely unimportant 1
Moderately unimportant 2
Interpretation: On the basis of above report it is analysed that majority if the managers
feels that CSR activities of NISA limited is moderately important. It refers that refers that
company is not able to maintain balance between different factors such as social,
economical and environmental.
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Extremely important
Moderately important
Neutral
Extremely unimportant
Moderately unimportant
0 1 2 3 4 5 6
3
5
4
1
2
Frequency

P5. Research analysis using tools and techniques.
Research Philosophy: It referred as a belief of the researcher in order to gather information,
analyse and implementing. There are various tools are available for applying this technique into
the research like, realism, positivist and interpretivism and positivist (Cho, 2014 ). The present
research is based on interpritivism, with the help of this step researcher is able to test the reality
of the assumption with the help of different theories and tools. It supports the researcher for
implementing several techniques and collect meaningful information about the CSR activities of
NISA limited.
Research Design: The designs supports the researcher in order to develop an overall layout of
collecting information. In this process they constructs blueprint in order to integrate various
components of the research work. In order to incorporate this into the analysis various techniques
are available such as semi- experimental, descriptive, analytical, etc. The present report is
implementing analytical research design. Through applying this approach researcher is able to
test the effectiveness of hypothesis and able to analyse the risk associated with the CSR
activities.
Research Approach: Research approach refers to the process to carry out research work, it
helps the analyser to collect information either in generalised or in specific manner. It is broadly
categories into two category such as inductive and deductive (Bank, 2014). The present report is
incorporating inductive research approaches, it supports the implementation of qualitative
research. In this process researcher is able to apply observations outcomes in order to generate
outcomes. Through this step researcher of the to gather information with the help of observation
results.
Research Strategy: There are many types of research use by the researcher to analysis the data
and gathering the information about the individual topic, company and people. Those types
research use in the company- Qualitative and quantitative research.
Qualitative research- This type of research to get the information from the internal
environment and use the many tolls such as case study, newspapers, magazines, old accounts and
reports of the company. In this approach the investigators use the post- positivist claims for
gathering the information and data.
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Quantitative research- In this research type the research use the external tools such as
survey, interviews, questionnaire, observation and sharing the old experience by person. In this
approach the researcher inquire to make the information by the individual experience (Bae,
Chang and Yi, 2016).
Data collection method: This is considered as tool through which researcher is able to gather
information for generating productive results. In this process various strategies are available such
as primary and secondary. Through incorporating primary analyser is able to gather fresh
information, for this several techniques are available such as survey, questionnaire and
interview. On the other hand secondary data collection method is based on gathering information
through newspaper, books, internet. In this process already collected data is used for the research
work.
Sampling: Sampling is considered as technique through which sub-group is selected from the
population for collecting information. There are various methods are available in order to select
sample such as random, systematic, stratified, etc (Babor and Robaina, 2013). The present
report is incorporating random sampling technique. For this 20 managers of the NISA limited is
considered as sample space. With the help of this group research is able to gather effective
information about the CSR activities along with this impact.
Data analysis- This method use to compare the old and present data of the company to get the
different between in the profit and loss, identify he position, customer satisfaction level and
identify the percentage result. There are two types of methodology-
Qualitative methodology - Its includes the nominal data to analysis by the use small data
to compare with the other data. Rank data analysis the result and give the different ranks
according to the activities, information and profit.
Quantitative methodology - this type of data analysis by the discrete method and
continuous methods.
P6. Recommendations.
On the basis of above research it is analysed that strategies implemented by NISA
limited is not able to control activities at larger scale, due to which they are unable to impose
significant impact on society. In order to overcome it organisation is required to develop
strategies based on the environmental and ecological system. Some of them are like provide
freedom to the employees for implementing creative and innovative strategies. Along with this
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communication channel of the company should be effective, it reduces the chances of
miscommunication. Apart from that company is required to improve their sales and customers.
It helps the organisation in order to improve their profitability. It supports the firm in order to
maximise profitability, also helps in improving workplace environment due to which employees
are able to increase their performance.
P7. Reflection of research.
While conducting the above research work, I have analysed that CSR activities helps the
organisations in order to maintain balance among social, environmental and ecological factors. In
order to gather significant information, I have implemented primary data collection tools. I
provided me an opportunities to interact with the managers of the NISA limited. While gathering
information, I have analysed that organisation is spending large amount of money for CSR
activities, due to ineffective strategies they are not able to generate effective outcomes. In order
to overcome this various strategies are also incorporated. According to me if company improves
their strategies it helps in increasing their productivity, introduce innovation and creativity into
their work.
CONCLUSIONS
On the basis of above research it is inferred that CSR activities plays significant role in
providing sustainability and competitive advantages to the company. NISA limited is applying
various strategies in order to implement effective CSE activities. With the help of this process
they are able to maximise profitability along with this support in maintaining balance between
environmental, economical and social factors. Through conducting research it is analysed that
managers of the company is not satisfied with their strategies. In order to improve this various
recommendations are also provided such as effective communication network, freedom of
implementing innovative and creativity into work.
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REFERENCES
Books and journals
Babor, T. F. and Robaina, K., 2013. Public health, academic medicine, and the alcohol
industry’s corporate social responsibility activities. American Journal of Public
Health.103(2). pp.206-214.
Bae, S. C., Chang, K. and Yi, H. C., 2016. The impact of corporate social responsibility
activities on corporate financing: a case of bank loan covenants. Applied Economics
Letters.23(17). pp.1234-1237.
Bank, B., 2014. Review of CSR activities of financial Sector 2013. Published by.
Cho, C. H., 2014. Development of formative indicators for evaluation of retail CSR
activities. Unpublished doctoral dissertation. Soongsil University, Seoul, Korea.
Fatma, M., Rahman, Z. and Khan, I., 2015. Building company reputation and brand equity
through CSR: the mediating role of trust. International Journal of Bank Marketing. 33(6).
pp.840-856.
Hughen, L., Lulseged, A. and Upton, D. R., 2014. Improving stakeholder value through
sustainability and integrated reporting. The CPA journal.84(3). p.57.
Jayaswal, G. and Pandey, V. K., 2015. Barriers Experienced by the Private Sector Enterprises
When Undertaking CSR Activities. Asian Journal of Research in Marketing. 4(4). pp.1-7.
Pai, D. C. and et.al., 2015. Corporate social responsibility and brand advocacy in business-to-
business market: The mediated moderating effect of attribution. Journal of Business
Ethics.126(4). pp.685-696.
Park, J., Lee, H. and Kim, C., 2014. Corporate social responsibilities, consumer trust and
corporate reputation: South Korean consumers' perspectives. Journal of Business
Research.67(3). pp.295-302.
Raub, S. and Blunschi, S., 2014. The power of meaningful work: How awareness of CSR
initiatives fosters task significance and positive work outcomes in service
employees. Cornell Hospitality Quarterly.55(1). pp.10-18.
Tingchi Liu, M. and et.al., 2014. The impact of corporate social responsibility (CSR)
performance and perceived brand quality on customer-based brand preference. Journal of
Services Marketing.28(3). pp.181-194.
Online
Managing successful business. 2017. [Online]. Available through.
<https://www.entrepreneur.com/article/223390>. [Accessed on 15th April 2017].
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