Use of Digital Marketing in a Specific Communications Strategy
VerifiedAdded on 2022/11/30
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Presentation
AI Summary
This presentation explores the use of digital marketing in a specific communications strategy. It discusses the impact of digital technology on communication between business firms and consumers, the benefits of digital marketing channels, and the use of digital tools for effective communication. The presentation also includes a review of successful digital marketing campaigns and the ranking of social media campaigns by their effectiveness.
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