Use of Digital Marketing in a Specific Communication Strategy

Use of Digital
Marketing in a specific
communication
strategy

Table of Contents
INTRODUCTION
MAIN BODY
ASSESSMENT 2
Meaning of Digital Marketing.
Contribution of Twitter to communication strategies for girls scouts ads.
Contribution of Instagram to communication strategies to Star bucks.
Marketing Mix of Starbucks:
Ranking of Twitter and Instagram.
CONCLUSION
REFERENCES
Book and journals:

INTRODUCTION
 Digital marketing can be also known as online marketing in which
companies use as a strategy to promote their brands to make
connection with prospective customers with the use of various forms
of digital communication and internet.
 The presentation is prepared on the basis of uses of digital marketing
in a business that how it can be impactful to use and helps to
generate new traffic, sales and leads for the companies like
Instagram and Twitter by getting customers for the products and
services.

Meaning of Digital Marketing.
 Digital marketing is a concept which are practicing by many
companies with an intention to meet the target results and objectives
which has been pre-determined by the brand.
 This is based on the various marketing channels which is effective
and support for the development of company to maintain or build
relation with customers along with this to generate profits for the
company.
 The digital marketing strategy involves with different types of social
media campaigns for content marketing strategy with a view to
improve its productivity and get more chances for its development in
the industry.