Use of Digital Marketing in a Specific Communication Strategy

This presentation explores the use of digital marketing in a specific communication strategy. It covers various platforms such as content marketing, social media marketing, email marketing, mobile marketing, affiliate marketing, online PR, pay per click, and search engine optimization. The presentation concludes by highlighting the benefits of digital marketing in increasing business demand and providing information to potential customers.

Use of digital marketing in a
specific communication strategy

Table of content
 Introduction
 Content marketing
 Social media marketing
 Email marketing
 Mobile marketing
 Affiliate marketing
 Online PR
 Pay per click
 Search engine optimization
 Conclusion
 References

Introduction
Digital marketing is a concept which helps in promoting the
goods and services of the business in the market it involves
various platforms like email marketing, social media
marketing, search marketing etc. it is basically an ecommerce
platform which helps in increasing the sell of the business. In
today’s world digital marketing is more in demand because
people are using the ecommerce platform for the purchase of
the goods and services rather then visiting to an offline
stores.

Content marketing
It is basically an communication strategy of digital
marketing which is used to attract the target audience by
providing the valuable content to the audience regarding
the product which the organization is providing. It helps in
attracting the attention of the customers so that demand of
the business can be increased in the market. for the
effective outcome best material is very important.

Social media marketing
This strategy helps in promoting the services of the business across
the geographical boundaries by attracting the attention of the
customers because people are more in touch with the social media
platforms due to which business promote their products and
services through various social media platform like instagram,
facebook etc so that people can get aware about the services of the
business and increase the sale of the business in the market. social
media marketing is the best way to communicate with the audience

Email marketing
various organization use email marketing to attract the
attention of the customers by sending the commercial
mails regarding the services of the business. so that people
get more knowledge regarding the services of the business
in the marketing. It is basically an communication strategy
which is used to communicate with the potential buyers
which will further help in increasing the profit of the
business in the market. organization use attractive email
templates to attract the attention of the customers.

Mobile marketing
It is basically an multi channel marketing Customers can
do online shopping by easily sitting at their homes
through the help of mobile marketing. Organization can
also communication with the customers by asking for the
feedback through their application so that requirement of
the customers can be fulfilled easily can growth of the
business can also take place in the market.

Affiliate marketing
It is a process through company assign an affiliate to
promote the services of the business so that demand and
profit of the business can be increased in the market
affiliate provide the information regarding the product to
the customers so that customers can attracted towards the
product through the affiliate earns the commission
because after every sale organization has to profit some
part of the profit to the affiliate.

Online PR
This strategy of digital marketing helps in increasing the
awareness regarding the brand of the business in the
market through the helps of various platforms like social
media, search engines, content marketing, email
marketing etc. it helps in increasing the market share of
the business by communicating with the potential buyers
in the market which also help in providing competitive
advantage to the business in the marketplace.

Pay per click
It is an strategy which is used for generating the leads for
the business through the helps of various advertisement
which is provided by the company. Organization pay to
the audience for every click which they does on the
companies advertisement which helps in attracting the
customers towards the organization. it helps in increasing
the demand of the business in the market.

Search engine optimization
It helps in providing the information regarding the
content which the user is looking for various organizations
develops their websites so that people can get aware about
the organization and its services in the market. it helps in
providing the natural result to the user so that demand of
the business can be increased in the market.

Conclusion
In this presentation it has been observed that digital
marketing helps in communicating with the potential
customers effectively there are various strategies of the
digital marketing which helps in attracting the customers
towards the services of the business by resolving their
queries with the help of digital marketing company can
easily provide the information to the customers regarding
the product which will help in increasing the demand of
the business in the market.

References
 Eru, O., 2018. Digital Marketing Suggestions for Luxury
Brands. European Journal of Multidisciplinary Studies Articles, 3.
 Milczarek, S., 2020. The Use of Social Media by Technology
Transfer Offices in Marketing Communications. Marketing
Instytucji Naukowych i Badawczych, (1 (35)), pp.59-74.
 Macedo, I.M., 2017. Predicting the acceptance and use of
information and communication technology by older adults: An
empirical examination of the revised UTAUT2. Computers in
Human Behavior, 75, pp.935-948.
 Athwal, N., Istanbulluoglu, D. and McCormack, S.E., 2019. The
allure of luxury brands’ social media activities: a uses and
gratifications perspective. Information Technology & People.

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