Use of Digital Marketing in a Communications Strategy

Use of digital marketing in a specific
communications strategy
Name & ID

Table of contents
• Digital marketing strategy
• Digital marketing strategy
examples
• 1st Platform and the promotional aspect in the marketing mix
• 2nd Platform and the promotional aspect in the marketing mix
• Ranking
• Current studies on digital marketing strategies... real life examples
• Summary

Digital marketing strategy
• Digital marketing strategy is technique is a bunch of arranged activities
performed online to arrive at explicit business objectives. In basic terms,
this implies performing steady activities at the perfect time through the
most reasonable online channels to build income and improve significant
relationship with customers (Purwanti, 2021). It has been evaluated
that digital marketing strategy centres on utilizing innovation to improve
business execution, regardless of whether that implies making new items
or rethinking current cycles.

• Content marketing: Content marketing is an essential advertising approach that mainly
emphasize on creation, distribution, valuable, relevant and consistent content as to significantly
drive consumer action.
• Email marketing: It is defined as an act in which an organization can send message to group
of individuals with the help of email. This significantly helps in reaching global audience and
driving more revenue.
Digital marketing strategy
examples