Business Plan for a Vegan Fast Food Outlet

This business plan proposes a vegan fast food outlet that specializes in green, organic, and 100% vegan items. It covers the target customers, competitors, skills analysis, projected profit and loss account, sources of funding, and more. The business will operate under the structure of sole proprietorship and will require a minimum staff to reduce expenses. The vision is to provide maximum satisfaction to customers by offering unique value and maintaining high goodwill.

Business Plan
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Table of Contents
Introduction.....................................................................................................................................3
Proposed future business.................................................................................................................3
Customers........................................................................................................................................3
Competitors.....................................................................................................................................4
Skills analysis .................................................................................................................................4
Projected 2-year profit and loss account and proposed 2 years cash flow......................................4
Evaluation and selection of suitable sources of funding.................................................................9
Plans for obtaining resources including breakdown of start-up costs.............................................9
Type of organisation and the management information systems required....................................10
Vision for business idea.................................................................................................................10
Conclusion.....................................................................................................................................10
References.....................................................................................................................................11
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Introduction
The business landscape in recent years is full of various opportunities which is increasing
the trends of emergence of start-ups and new enterprises. The course of developing a business
plan is associated with considering various aspects regarding the costs, strategies, operations
plan and financial projections. The purpose of this report is to discuss a business plan of fast
food services and it covers information such as description of product, customers, competitors,
skills analysis as well as sources of funding. It also discuss type of organisation and management
information systems required for operating the new enterprise. With the help of right type of
business plan it helps in having deep understanding and analysing the business plan in a
successful manner.
Proposed future business
The product that this new venture would be offering is food products specialising in
green, organic and 100% vegan items. This food outlet will deal in providing vegan food
products in order to cater to requirements of individuals. Through dealing in vegan offerings, this
business venture will bring innovation as it is a different idea due to the unique value that it will
be providing to customers (Galvão, Marques and Ferreira, 2019). Vegan food products is a
highly valued commodity as the customers are growing health conscious nowadays and they are
very much concerned about their dietary plans. For this product, the business venture is required
to obtain patents and trademarks so that the logos and packaging designs of the venture could not
be imitated. The vegan life restaurant would be offering vegan dishes such as veggie subs, vegan
sausages, veggie toast etc.
Customers
The proposed business model for this business venture would be B2C where the end
users of the product will be individuals. The fast food outlet will deliver its goods and services
customers visiting the restaurant. The unique value proposition of this venture would be
enhanced sustainability due to its different commodities such as vegan dishes as there substitutes
are less available in the market. The trend of adopting plant based and organic lifestyles are
increasingly prevailing among the customers which is one of the motivational factors for this
business venture (Moro, Cauchick-Miguel and de Sousa Mendes, 2022). The segmentation for
the vegan life is based on the demographics and behavioural aspects majorly. The target market
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for this business would be individuals from age ranging between 18 to 36. The commodities of
this business would be suitable for middle income level groups and mostly aged people who are
getting older and looking for options and substitutes which are more healthier and also great in
taste. The business will position its brand in the market by offering healthy and vegan
alternatives at reasonable prices with excellent 24*7 customer services.
Competitors
The trend of fast food outlets is on boom in United kingdom and thus the market is full of
potential rivals in this sector. Also, the emerging trends and growing inclinations of customers
towards vegan products are increasing the scope of competition for this business idea. There are
approximately 152 vegan restaurants existing in London which implies tough rivalry in this
business sector (Astrachan and et.al., 2018). The UK market for vegan items and meat
substitutes is already worth approximately 500 million euros making it one of the most
prominent sector in vegan market of Europe. The major competitors and market leaders of UK
which provides vegan food offerings are Unity Diner, Cookdaily, Neat Burger and Club
Mexicana. In order to attain competitive edge in the market, the new venture would provide
consumers with freshly made vegan products at best prices and the brand will be highly
customer oriented.
Skills analysis
In order to ensure success and viability of the business in long run the skills that I have
includes good organisation and planning skills. Some major relevant entrepreneurial skills
possessed by me includes good communication skills and abilities of thoughtful analysis which
would help the business venture in devising strategies and overcome challenges by developing
contingency plans to deal with emergencies. The areas in which I am lacking and seeks
improvement includes leadership and managements skills and it is very important for my
proposed business venture (Ensslin and et.al., 2018). For smooth flow of operations and ensuring
high level of customers satisfaction, I am required to manage and instruct workers on cooking
procedures and for ensuring best customer services. In order to make the organisation successful,
it is very important to have the right type of planning and organisation skills and it also
comprises of the good abilities and communication skills which will result in overcoming the
various challenges and devising the various strategies through development of the plan.
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Projected 2-year profit and loss account and proposed 2 years cash flow
Profit and loss statement
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Cash flow statement
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Evaluation and selection of suitable sources of funding
The implementation of this business venture of vegan life have to be supported by
various sources of funds. There are various short-term and long term sources which are available
to emerging entrepreneurs in order to make investments in a business opportunity. In the initial
phase of executing this business venture, I will make use of my personal savings in order to
procure raw materials for production of vegan food items (Rocha and et.al., 2018). For further
major expenses, such as space for conducting operations, I would acquire personal loan from
bank in order to capitalise my business idea. For other expenses such as furniture for customer
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service in the restaurant, I will acquire furniture and fixed assets through leasing arrangements
on temporary basis in initial stages of this business venture, the vegan life.
Plans for obtaining resources including breakdown of start-up costs
Resources Cost ( in £)
Building 3000
Equipments 1500
Incorporation fees 2000
Marketing expenses 3500
Payroll 3000
Miscellaneous 2000
Type of organisation and the management information systems required
This organisation operate under the business structure of sole proprietorship where the
whole business will be fully controlled and managed by the sole owner and he will bear the
profits and losses completely. In initial phase of the business, I will hire minimum staff in order
to reduce expenses of the organisation and to understand the requirements for conducting
operations smoothly (Hanák and Grežo, 2020). I will hire two full time waiters for taking orders
of customers and serving them. I will hire two full time cooks for cooking operations and the
transactions of the business would be managed by me with one assistant manager for supervising
and monitoring other operations as well placing orders of raw materials. In reference to the
organisation, the company basically operates under the business structure of the sole
proprietorship and the company is fully handled by the sole owner and all the profits and losses
are bear by the person.
Vision for business idea
The vision of this business plan is to ensure maximum satisfaction of consumers through
providing them best quality of commodities offering them unique value. The purpose of this
business venture is to cater to requirements of customers by considering their preferences and
interests and ensuring that the business provides them with best services (Torres‐Ruiz, Vega‐
Zamora and Parras‐Rosa,2018). The objective of this business idea is to build a reputed image
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and maintain high goodwill through developing a brand where it will fulfil social objectives
through complying with values and standards of the customers.
Conclusion
From the above business proposal plan, it has been concluded that the idea of opening a
fast food service outlet dealing in vegan produce is a viable and sustainable venture in long run.
This business will offer varieties of vegan items which is not easily available everywhere in the
market and thus it can easily gain competitive edge in the market by providing customers with
unique value. There is an increasing trend among consumers to stay healthy and their dietary
preferences are changing and shifting towards vegan alternatives. This would be a successful
business venture if correctly managed and invested with optimum utilisation of resources and
acquisition of required skills.
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References
Astrachan, C.B. and et.al., 2018. Branding the family firm: A review, integrative framework
proposal, and research agenda. Journal of Family Business Strategy, 9(1), pp.3-15.
Ensslin, L. and et.al., 2018. Performance assessment model for bank client's services and
business development process: a constructivist proposal. International Journal of Applied
Decision Sciences, 11(1), pp.100-126.
Galvão, A., Marques, C.S. and Ferreira, J., 2019. Evaluation of an entrepreneurship training
programme: a proposal for new guidelines. Education+ Training.
Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the quality of a
business plan proposal in applying for angel investment. International Journal of
Entrepreneurial Venturing, 12(6), pp.617-647.
Moro, S.R., Cauchick-Miguel, P.A. and de Sousa Mendes, G.H., 2022. Adding sustainable value
in product-service systems business models design: A conceptual review towards a
framework proposal. Sustainable Production and Consumption.
Rocha, A.O. and et.al., 2018. The Business Model and its Core Elements. Proposal of Definition
and Table of Core Elements. Contemporary Economics, 12(4), pp.497-518.
Torres‐Ruiz, F.J., Vega‐Zamora, M. and Parras‐Rosa, M., 2018. Sustainable consumption:
Proposal of a multistage model to analyse consumer behaviour for organic
foods. Business Strategy and the Environment, 27(4), pp.588-602.
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