Velo Barista Cafe - Business Plan Assignment
Added on 2020-01-28
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Velo Barista caféBusiness Plan
TABLE OF CONTENTSExecutive Summkary.......................................................................................................................4Background......................................................................................................................................4Company overview......................................................................................................................5Business offerings............................................................................................................................6Environmental Analysis...................................................................................................................7Competitive strategy....................................................................................................................8Unique selling point.....................................................................................................................8Competitive Analysis.......................................................................................................................9Industry Analysis.............................................................................................................................9PESTEL analysis .........................................................................................................................9Porter five forces model.............................................................................................................10SWOT analysis...........................................................................................................................11Marketing.......................................................................................................................................11Management Structure...................................................................................................................15Operations......................................................................................................................................15Financial projections......................................................................................................................16Initial investment.......................................................................................................................16Sources of fund..........................................................................................................................16Assumptions...............................................................................................................................16Sales forecast.............................................................................................................................17Salary Structure..........................................................................................................................17Income statement.......................................................................................................................17Cash Flow Statement.................................................................................................................18
EXECUTIVE SUMMKARYThe present business plan is on VELO BARISTA Cafe in London. The cafe would beowned by Hayden family. Further it is the holding firm that will be established in the year2016.The mission of the firm is to develop a new experience to the dining scene within Londoncity. Along with this the mission of the firm is to offer greater experience to new and regularcustomers on every visit. Moreover the aim because of which the family owned business hasbeen established relates with providing indoor experience that can be compared to the othercompetitors in the particular area. The analysis of the environment is the measure of entire external factors. This is essentialfor the purpose of gaining insight to the nature of industry. With the assistance of environmentalanalysis the researcher of the business plan would assist the owner in making evaluation ofvarious external environmental factors. This includes political, social, economic and legal.Further it also includes defining the competitive strategy and other factors that assist indeveloping better understanding in relation to the target market. In addition to this in order toestablish the market it is important for the owner to bring new as well as innovative combos ofboth category products. This is effective in providing customers with meal and drinks in aneffective way. With the aim to keep the cafe operations in terms of setting it is significant theevery table is able to turn for at least four times. This implies that cafe need to serve between twohundred to four hundred customers on regular basis. BACKGROUNDIn the present era, people are living a very busy life. This compels them to consume onthe go food and drinks. UK is regarded as the giant hub relating with corporate environmentacross the globe. There is presence of various cafe that are already present in the market. Theseare making greater efforts towards offering satisfaction to the needs and wants of the diversifiedcustomers. Tea is regarded as common non-alcoholic drink in the English community. Marketresearch presents that England as well as greater United Kingdom is among the leadingconsumer of tea across the globe. It has been estimated that the average consumer withinEngland takes at least two cups of tea on every day basis. 98% of this is being from tea bags.Along with this 98% of the consumers of tea consider it to take with milk in comparison towithout. Thus milk is regarded as the key ingredient. However it has argued that tea is losing theground to coffee. The rise in coffee has led to pubs and other suppliers providing coffee as one of4
the non-alcoholic drinks that is being offered by them to their customer. In the present report,researcher has led emphasis on development of appropriate as well as reliable business plan forthe family owned Cafe that is starting up in London city and named as VELO BARISTA Cafe.But increase in demand of Coffee shops has encouraged the Hayden family members to begin anew cafe venture in the popular market within London City. Taking into account new entry of thecafe in the highly competitive market of the restaurant industry it presents that owner possessgreater experience. It has been believed that downturn area of the city would give the mostcontributing mix of low cost as well as substantial market. Company overviewVELO BARISTA Cafe is family owned start up that would carry out its operations inLondon. The Cafe is being owned by Hayden family. Further it would be considered as theholding company that was established in the year 2016. The mission of the firm is to develop anew experience to the dining scene within London city. Along with this the mission of the firm isto offer greater experience to new and regular customers on every visit. Moreover the aimbecause of which the family owned business has been established relates with providing indoorexperience that can be compared to the other competitors in the particular area. In order to offersatisfaction to the greater number of customers the menu of VELO BARISTA Cafe has beencategorized into two. This includes Meals as well as beverages. The rise in coffee has led to pubsand other suppliers providing coffee as one of the non-alcoholic drinks that is being offered bythem to their customer. VELO BARISTA Cafe possess the intention to take greater benefitthrough rising trend by means of providing them with tea and coffee to its customers. Suchdrinks will be provided along with the snacks that includes biscuits as well as wide variety ofcakes. The selection of such can be made from the section of meal. Other types of non-alcoholicbeverages involves chocolates, milkshakes, lemonades as well as sodas. The target range ofcustomers which is viewed suitable will be younger people, family, corporate clients for theentire lot of experience. In this relation the aim of the cafe to persuade the customers that areaged between twenty and forty. Further this includes the one who are showing interest towardseating in a distinct décor place where they can enjoy the facility such as Wi-Fi etc.5
BUSINESS OFFERINGSThis section of the business plan presents the marketing mix of the new start business. Itincludes elements such as product, price, place and promotion. The description regarding samehas been given in the manner below: Product:The menu of VELO BARISTA Cafe is categorized into two which includes Meals as wellas beverages. Under meals the cafe would provide items that can be taken for breakfast, lunch,dinner as well as casual snack. It can also be taken in between the main meals. On the other handbeverages involves both alcoholic and non-alcoholic drinks. The former kind of drinks would beprovided in the late afternoon hours. This presents that it will be provided from four hours aftermidday and it will be offered till the cafe does not closes in the midnight. Alcoholic drinks willbe comprised of range of whiskeys, vodka, rum and certain cocktails. Price:The product pricing would be based upon the strategy of penetration pricing. The majorpurpose behind making selection of this technique is to provide the price of meals and beveragessuch that it is able to attract the customers towards the new cafe in an effective manner. Place: The focus of the owner is towards opening the new venture at Wands worth Bridge Roadas it is near to city (Simply London. 2014). This acts as a benefit for the firm in attracting greaternumber of visitors towards the cafe. 6
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