This report explores the impact, role, and future trends of virtual reality (VR) as a disruptive technology in the Australian hotel and hospitality industry. It examines how VR is transforming marketing, guest experiences, and operational efficiency, highlighting its potential to revolutionize the sector. The report analyzes case studies of Australian hotels and resorts utilizing VR, discussing its benefits and challenges. It concludes by predicting the future of VR in hospitality, emphasizing its potential to create immersive experiences, personalize services, and enhance customer satisfaction.