Analysis of Visitor Management and Destination Readiness

This assignment provides a comprehensive analysis of visitor management and destination readiness in tourism management. It covers various topics such as visitor motivations, attitudes towards management restrictions, perceived destination image, and the development of conceptual frameworks for destination marketing and visitor experiences. The assignment also includes case studies on business engagement in dementia-friendly visitor economies and the use of public participation GIS to understand visitor spatial behavior in urban forests.

Visitor Attraction
Management
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TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 the overlap of visitor attractions in relation to particular types of attraction...................5
1.2 Analyse the importance of different visitor attractions....................................................7
TASK 2............................................................................................................................................8
2.1 Needs and motivation of different visitors’ types............................................................8
2.2 Impact of tourism on visitor attraction in UK..................................................................9
2.3 Tourist motivation theories that effects on visitors attraction........................................10
TASK 3..........................................................................................................................................11
3.1 Issues involved in developing visitor attraction.............................................................11
TASK 4..........................................................................................................................................12
4.1 Different visitor management strategies.........................................................................12
4.2 Define sustainability with using management techniques..............................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Visitor attraction management can be defined as travellers go to different countries to
explore the world and development different culture. Tourists attraction defines to visit certain
places towards entertainment, family reason, etc. In this regard, different kinds of places
promoted such as inherent, historical, beauty, leisure, etc. (Korpilo, Virtanen and Lehvävirta,
2018).
Present report based on different attractions such as British Museum, the national
Maritime Museum and Queen's house of England and Britain visitors’ economy. Also, it will
discuss about tourist attraction in relation to United Kingdom and importance of different visitor
attracting places. The report will study about impact of tourism on traveller's attraction in UK
and various theories which motivates management of traveller attractions.
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Therefore, this report covers processes and issues which involved to develop traveller
attractor. In additional to the study, different visitor's strategies and techniques to maintain
sustainability that will be discussed in effective manner.
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TASK 1
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1.1 the overlap of visitor attractions in relation to particular types of attraction.
To: Journal of travel and tourism
Subject: Visit different attraction
Visitor's attraction can be stated as the industry activities of this sector overlap with other
businesses. Thus, it includes fairground attractions, piers, historic areas and other city attraction
places. The most attracted and visited place in London regarding different attraction where
more amount has been collected. Around seven million objects collected to promote more
significant advantages. Thus, collection of customer attraction continuously develop with
civilizations which spanned in a particular period which develop for more than two thousand
years (Gundersen, Mehmetoglu and Andersen, 2015). This museum became more popular and
attracted most visitors who looked for maximum number of attraction in 2015 to visit particular
sites for more traveller's. Therefore, money from British Museum attraction continuously
increases with around 6.8 million visitors that develop ahead of national gallery. In 2015, there
are 6.9 million customers attracted to visit particular place. Also, visitors also attracted from
2015 to 2016 with higher amount in term and consideration of government funded museums.
From 2015 to 2016, there are several numbers of visitors attracted to visit particular place.
Therefore, it has been seen that British Museum is famous place where large number of
customers targeted successfully (Number of visitors to the British Museum in London, England
between 2008/09 and 2016/17 in 1,000s, 2018). Rank of the visitor attraction in London
develop very well so that they are leading successfully through several number of attracting
more tourist. There are large number of international tourists attracted to visit particular places
with number of overseas in regular increment. The National Maritime Museum is situated in
Amsterdam centre, near the old city harbour. Thus, this museum specialised in displaying of
object relating to ship and travel on huge water body. Therefore, museum focuses on navies and
the military use of the sea. Maritime Museum has attracted more visitors in 2017 than previous
three years put together. In 2017, there were around 300,000 visitors from across the world. In
the Queen's house, there is one important attraction consider in British architectural history.
Thus, this consist important place in term of classical building which constructed in the nation
of Greenwich London. In the famous house, extraordinary art collected with work of great
context and master.
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From: Travel agency
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1.2 Analyse the importance of different visitor attractions.
To: Journal of travel and tourism
Subject: Visit different attraction
It’s important to attract tourist from different counties because they help in economic growth.
Therefore, main benefit of in tourism activities is to create and generate more job. Thus, in
different nations several sources of welfare. UK attracts tourist from all over the world and it
offers various packages which increases their oversea visitors. Therefore, their larger market
develop continuously in USA and Germany. In exiting domestic tourism considered more
number of people in UK which starting to attain more holiday in the particular nation. In this
context, cheaper bookings are also applied which is importance to attract visitor to UK tourism
are as following:
 Attracting overseas visitors: Tourist are attracted to visit UK because it is cheaper
place to visit than any other country in aboard. Therefore, different activities of tourism
determines more contribution in the economy that assists to support more jobs. Thus,
they invest more in developing world class regarding products which getting in Britain
on wish list regarding international and domestic travellers. Also, by making easy trip
assists to lead and attract more customers or visitor to their countries (Korpilo, Virtanen
and Lehvävirta, 2018).
 Contributing to local and national economy: By attracting visitor's cultural awareness
continuously expanded that increase awareness that assists to develop local culture and
tradition. Thus, money earned by tourists that can be used to increase infrastructure and
services. Therefore, tourism industry generating substantial economic benefit to both
host country as well to nation. In addition to promote developing country they
encourage tourism destination so that can bring improvement in economic.
 Converting visitor attractions: This attracts tourism because by the way to considered
offers and sell. As a result, they increase visitors experience which expect and
determines in successful way. Also, in order to increase tourists, it is essential to develop
significant advantages in successful manner. Furthermore, it is also wanted to develop
more number of tourists to visit and live closely with easily accessible (Moore and
Taplin, 2014).
 Promotional culture exchange: Every country has different and unique culture. Thus,
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experiencing various way in order to discover new life and food. It develops opportunity
with cultural sites which leads in motivations for people to travel. Consequently, tourism
and travel activities increases revenue and job performances in each year to perform
different activities. Several numbers of people also targeted successfully to increase
crucial source of revenue. In respect to perform several activities in tourism it is
essential to experience different countries culture (East, Osborne and Woodfine, 2017).
Also, Tourism sector stakeholders will discuss how to encourage tourists for
development of inter culture and creates several benefits to local communities. In
additional, opportunities also develop in tourism activities that ascertain benefits to take
appropriate participation in successful way. Culture and religion are interlinked with
each other in a systematic manner.
From: Travel agency
TASK 2
2.1 Needs and motivation of different visitors’ types
Every visitor has different need so that tourism businesses must contain planning
accordingly. With this consideration, different areas and local people will be attracted easily.
Furthermore, it is also based on market segmentation on the basis of demographic, geographic
and psycho graphic (Korpilo, Virtanen and Lehvävirta, 2018). There are certain elements
considered as factor which also have impact on the desired results. In this consideration, attitude,
interest, lifestyle, physical features, etc. elements create major impact on performances. For
instance, in UK British Museum, National Maritime Museum and The Queen House are famous
places that consider for different visitors. British Museum announced that there are around 6.7
million people flocked through their doors. Origin of British Museum lie in will of the physician,
naturalist and collector.
During twenty-first century of Museum, they expanded facilities with opening four new
permanent work in 2008/09. In the department, there are the largest collection of Mesopotamian
in all over the world. Therefore, it helps to attract maximum number of customers in successful
way. With the help of different facilities, it can be stated that in 2014 maximum attraction of
customers exist in UK. The Queen House is former royal residence which built between 1616. It
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is most important building in first consciously which construct in the country. The Queen House
designed as most interesting building in a nation. This house completed in 1636 which consider
as remarkable place (Baggio and Scaglione, 2017).
Apart from this, motivation is also important element that assists to attract visitors at a
particular place. It also assists to increase education level, knowledge, understanding, experience,
etc. (Choi and Cai, 2016). Business tourists: This kind of tourists consist their operations regarding their business
work. Incentive tourists: These type of tourists generally get holiday packages as reward and
incentives from their companies.
 Tourists of health and medical: Majorly people are travel due to any health condition or
improvement in their standard of living. As a result, health or medical kind of tourists
also exists in the country.
2.2 Impact of tourism on visitor attraction in UK
Tourism activities helps to increase national level income and GDP as well. It assists to
provide great number of employment and growth in different sectors. As a result, it impacts on
visitor attraction places exists in UK. However, it also creates positive and negative both types of
impact on results. Positive impact is that visitor attraction conserved and preserved easily in the
country. However, negative impact also seen because basic infrastructural development
ultimately creates high cost for government. In a particular time, visit particular place leads to
increase overcrowding. More money also generated to perform functions and operations from
tourism businesses (Jiang, Ramkissoon and Mavondo, 2016).
In consideration of social impact, it can be stated that over-population, pollution and
increasing drugs consumption increases. This create major impact on the performances and
outcomes. Culture of UK is multilingual which helps to establish their culture in systematic
manner. It creates impact on country's results. It affects environment which create threat for
many natural and cultural resources.
2.3 Tourist motivation theories that effects on visitors attraction
In order to develop significant advantages, different theories of management successfully
develop which create impact on visitors' attraction. In the different cases, it can be stated that
theory of Goodwin 1998, which denotes responsible and Voase, 2002 smart consumer tourism
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successfully evaluated. Responsible tourism also considered as green tourism which means that
there is less impact and eco-friendly environment exist that assists to focus on improvement in
particular sector (Ababneh, Darabseh and White, 2014). It assists to focus on conserving,
reducing wastage and fulfilling each customer demand (Bond, Packer and Ballantyne, 2015).
Goodwin 1998 theory
Another theory defines as Goodwin 1998 theory that consist responsible tourism to make
better places for people who live at different location for visiting. It is different from the
sustainable tourism activities. In this regard, focus need to be implement on people, business and
government. This theory helps the management to attract tourist through engage private sector.
This is because, it encourages that make better place for people to live at better place. Therefore,
it helps to maximise positive results in context of economic, social and environmental impact.
On travel and tourism activities, it contains minimisation of negative economic impact.
Furthermore, it also impacts positively to increase experience of tourists (Connell, Page and
Hibbert, 2017). It is also encourages sustainability to take appropriate goals and objectives
together with others. As a result, tourists attracted easily towards new places in UK.
Voase, 2002 smart consumer tourism theory
Another theory Voase, 2002 which considers on smart consumers that includes voluntary
engage for tourist motivation. New approach also develop successfully which increases long
term, sustainability development and holistic approach as well. In this regard, marketing
operations, planning and development activities assists to creates new activities in technical
consideration. It is also implemented to increase positive advantages at workplace in order to
look different attractions. This present theory also focuses on improvement for particular
destination and knowledge of service provider (Stienmetz and Fesenmaier, 2015).
TASK 3
3.1 Issues involved in developing visitor attraction
With respect to develop visitor attraction, in UK tourism activities continuously develop
to increase profits and revenue. It helps to gain high market share and profitability to increases
maximum number of customers at workplace (Baggio and Scaglione, 2017).
Process:
Process includes certain steps that are taken for visitor attraction:
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 Study for project management feasibility: It is first step in which UK successfully
conduct study for visitor attraction. Design: Design take important place with respect to attract several people together. This
is because, design frame to increase positive results in business. Local community development: Local community helps to encourage employment
facility that encourages people to increase their standard of living. Planning application: In order to implement appropriate planning, proper and effective
functioning consist most important part in whole community (Korpilo, Virtanen and
Lehvävirta, 2018). Recruitment and selection: This strategy also assists to consider appropriate working
system at workplace. This is because, staff members take part to attract maximum
number of customers together easily. Opening event: In respect to consider effective result, opening event is another element
that organise to promote visitor attraction successfully. Hence, programme also develop
as per business need and requirement (Barron and Leask, 2017).
 Customer care: Customer care consist appropriate attention and maintain loyalty towards
them in successful way. Therefore, creativity with appropriate care of customers will be
accomplish.
Issues
In the visitor attraction, there are several issues occurs these are as follows: Location issue: Location creating issue to increase systematic results in particular areas.
Hence, different people attracted with implement more opportunities in different areas of
the market.
 Funding issue: At international areas, there is high amount of money required to solve
issues and problem in term of customer attraction. Hence, tourism industry requires
different aspect to solve issues and problems such as membership scheme, local authority
and many other aspects (Hallmann, Zehrer and Müller, 2015).
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TASK 4
4.1 Different visitor management strategies
Tourism activities contributes successfully with several numbers of people in particular
environment. Integration of this system develop with economic, social and environmental
measurement to accomplish aim and objectives (Gundersen, Mehmetoglu and Andersen, 2015).
Standard based framework also supports credibility, comparability and outreach in various
measurement programme. In order to look towards “International Year of Sustainable Tourism
for Development 2017”, government take important part in organising sustainable tourism
measurement. There are more than 1500 participants came from more than 88 nations those
helps to take appropriate key decision from international organisation. Different visitor
management strategies defined as follows: Festival tourism: Festival strategy considered to increase effective results in positive
consideration. In the UK, with the help of different festivals country promotes their
attractions in different areas. As a result, customers attracted with different events of
festivals. For instance, offer music festival, food festival, etc. Creating personal connection: This is one more strategy in UK that increases maximum
number of customer satisfaction with positive results. In respect to increase successful
program, it can be stated that personal connection also increases to gain positive work
performance in useful manner (Lim, Kim and Lee, 2016). Technological advancement: This strategy helps to maximise customer attraction with
advance technology. Tourism enterprise required to identify needs and requirement of
customers to maintain effective results in different areas of the world. With the help of
technological advancement, visitor attraction increases successfully.
 Sport tourism: Sport tourism also assists to maintain effective results with increasing
visitor attraction. There are several areas exist in which visitors attracted easily (East,
Osborne and Woodfine, 2017). There are different games included in sport tourism to
promote effective results such as Basketball, hockey, etc.
4.2 Define sustainability with using management techniques
In order to determine successful sustainability, there are several management techniques
could be applied at workplace. They are as follows:
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 Workforce development: Workforce improvement helps to increase management of
employees’ development. In order to hire people, tourism activities increase job
description towards system monitoring. Growth management: With respect to increase growth and make development,
management team play important role in business to maintain sustainability. It assists to
increase revenue and profitability in successful manner (Moore and Taplin, 2014). Online
business resources also carried to accommodate and maintain effective results.
 Personal management: Manager use this technique to motivate and manage their
performance. Personal management assists to develop results with leadership activity.
Supervision program from appropriate allocation of resources and positively increases in
business environment. Hence, management of workforce expanded to implement several
changes in positive aspect (Connell and Page, 2018).
CONCLUSION
From the above report, it can be concluded that visitor attraction, management plays
important part in customer attraction. It also increases GDP and economy development that
support and increase scope as well. Different attraction continuously increases in UK that are
British Museum, The Queen House, etc. Furthermore, report summarised importance of different
visitors' attraction in successful manner. It helps to increase significant advantages to know about
profitability that continuously developed with business development.
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REFERENCES
Books and Journals
Ababneh, A., Darabseh, F. and White, R., 2014. Assessment of visitor Management at the
Archaeological Site of umm Qais: condition and problems. Conservation and
Management of Archaeological Sites. 16(4). pp.322-340.
Baggio, R. and Scaglione, M., 2017. Strategic Visitor Flows (SVF) analysis using mobile data.
In Information and Communication Technologies in Tourism 2017 (pp. 145-157).
Springer, Cham.
Barron, P. and Leask, A., 2017. Visitor engagement at museums: Generation Y and ‘Lates’
events at the National Museum of Scotland. Museum Management and Curatorship.
32(5). pp.473-490.
Bond, N., Packer, J. and Ballantyne, R., 2015. Exploring visitor experiences, activities and
benefits at three religious tourism sites. International Journal of Tourism Research.
17(5). pp.471-481.
Choi, S. H. and Cai, L. A., 2016. Dimensionality and associations of country and destination
images and visitor intention. Place Branding and Public Diplomacy. 12(4). pp.268-284.
Connell, J. and Page, S. J., 2018. Case study: Destination readiness for dementia-friendly visitor
experiences: A scoping study. Tourism Management. 70. pp.29-41.
Connell, J., Page, S. J. and Hibbert, J., 2017. Business engagement in a civil society:
Transitioning towards a dementia-friendly visitor economy. Tourism Management. 61.
pp.110-128.
East, D., Osborne, P. and Woodfine, T., 2017. Combining GPS & survey data improves
understanding of visitor behaviour. Tourism Management. 61. pp.307-320.
Gundersen, V., Mehmetoglu, M. and Andersen, O., 2015. Linking visitor motivation with
attitude towards management restrictions on use in a national park. Journal of Outdoor
Recreation and Tourism. 9. pp.77-86.
Hallmann, K., Zehrer, A. and Müller, S., 2015. Perceived destination image: An image model for
a winter sports destination and its effect on intention to revisit. Journal of Travel
Research. 54(1). pp.94-106.
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Jiang, Y., Ramkissoon, H. and Mavondo, F., 2016. Destination marketing and visitor
experiences: The development of a conceptual framework. Journal of Hospitality
Marketing & Management. 25(6). pp.653-675.
Korpilo, S., Virtanen, T. and Lehvävirta, S., 2018. More than A to B: Understanding and
managing visitor spatial behaviour in urban forests using public participation GIS.
Journal of environmental management. 207. pp.124-133.
Lim, Y. J., Kim, H. K. and Lee, T. J., 2016. Visitor motivational factors and level of satisfaction
in wellness tourism: Comparison between first-time visitors and repeat visitors. Asia
Pacific Journal of Tourism Research. 21(2). pp.137-156.
Moore, S.A. and Taplin, R., 2014. A benchmarking method for visitor management by national
park agencies. Visitor Studies. 17(1). pp.107-127.
Stienmetz, J. L. and Fesenmaier, D. R., 2015. Estimating value in Baltimore, Maryland: An
attractions network analysis. Tourism Management. 50. pp.238-252.
Online
Number of visitors to the British Museum in London, England between 2008/09 and 2016/17 (in
1,000s). 2018. [Online] Available through:
<https://www.statista.com/statistics/422343/british-museum-visitor-numbers-uk/>.
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