Vista Marketing Strategies and Financial Forecasts

This assignment provides an in-depth analysis of Vista's marketing strategies, including branding, TV/Radio advertise campaigns, direct mail campaigns, online advertise campaigns, and developing MK strategies. The financial forecast tables show the total annual income and expenses for the company. Additionally, the cost table outlines the initial operational costs, including rent, equipment, furniture, administrative expenses, and more.

Vista Marketing LTD
Identification Number is (CIN)
U74140MH1995PTC086768

Table of Contents
Overview of Vista Marketing..........................................................................................................3
Products and Services......................................................................................................................3
The Market.......................................................................................................................................4
Professional Team Skills..................................................................................................................5
Competitor Analysis........................................................................................................................6
Marketing Strategy...........................................................................................................................6
Costs and Pricing.............................................................................................................................7
Financial Forecasts...........................................................................................................................7
REFERENCES................................................................................................................................9

Overview of Vista Marketing
Vista Marketing is the private held strategic marketing company that helps the other
organisations to grow and build their business by rendering them the services of content and
social media marketing, channel and E-mail marketing, CRM setup and management, branding
and messaging, etc. This firm was propounded in the year 28 November,1997. The main aim of
the firm Vista Marketing is to attract and raising qualified business prospects (Burghausen and
Balmer, 2015) . The business aim of every marketing company is to selling superfluous. Apart
from this the main aim of Vista Marketing is that they are working on a mission to develop
cultural and rapid commercial impact.
Products and Services. Core products and services of Vista Marketing – The main core products and services of
Marketing is to render the services of brand activation to the other organisations. Vista
marketing mainly focuses to help the other firms to make their products and services
known to the people by enhancing the engagement and awareness with the help of the
kind of brand experience (Vista customer Centricity, 2018) . With the help of vista
marketing, the other companies can be able to attain their goals, as vista will assist them
to promote their products so that they can gain attention of more customers.

 USP – USP is one of the primary pieces of any solid marketing organisation. This is all
about defining that what makes your business unique and valuable towards your target
market. The things which make the business of vista marketing valuable are as follows -
◦ Quality versus price : This is what makes the vista firm valuable as they provide the
best quality services in very cheap cost to their customers.
◦ Convenient location : The location where Vista marketing operates their business is
very convenient to the customers. The location of the business has a big impact on its
cost and revenue.
◦ Scalable Result : The result and desired business outcomes of the firm Vista is
scalable. This firm is fulfilling the expectations of their customers.
 Products and Services of Vista marketing – There are many products or services offered
by Vista such as channel and E-mail marketing, content and social media marketing,
CRM setup and management, branding and messaging, etc.
The Market.
The market is the process which describes the group of organisations or customers which
likely buy the products and services of the firm (Vista Alternatives, 2019) . This is essential for
the firm Vista Marketing to just focus on the marketing efforts to reach to their target market in
order to attain the desired business goals and objectives.
 Identify Typical Customers – Vista marketing is dealing with huge number of
organisations, in that case they are having the different types of customers, which are
outlined as below -
◦ Real Estate Sports : Real Estate Sports is a sector in which the individuals, activities,
organisations, etc., all are involved in promoting, facilitating, organizing any activity,
or the firms which focuses on sports. Vista Marketing deals to promote the firms
which are dealing in this sector.
◦ Start Ups : Vista marketing deals with the customers, who has done the Start-up just
to develop that product firm which the entrepreneur thinks that there is the demand of
this product. Vista is promoting the start-ups firm to do marketing of their products
and services by using the social media or by sending e-mail to the customers.

◦ Financial Services : The firm which are engage in financial services such as banking
sector, Vista is promoting and marketing the services of the banks to reach to their
customers.
◦ Retail and Hospitality : The Retail and Hospitality sector firms are also getting
promoted by Vista marketing in order to gain high sales and maximise more profits.
◦ Technology and Telecom : The Firms which are dealing in the telecommunication
sector are marketing their products and services by the help of Vista Marketing Ltd in
order to gain the attention of huge customers along with enhancing the productivity
and profitability.
 Branding – This is often meant about having that brand for which people talks to one
another and this can also be meant by the name or logo of the business. This is about
having the emotional and psychological associations that an individual male with your
product, business and services. Vista marketing can use their logo for branding when they
are promoting or advertising the product of other firm.
Professional Team Skills
The team members of Vista marketing is having many skills which is beneficial for the
company attain their desired business goals. The team is offering the great innovative ideas,
using the personalized approach, and also providing the innovative solutions to resolve the issues
and problems faced by the firm Vista marketing. The Skills of the team members are outlined as
below -
1. Creativity : The team members of Vista Marketing is having the huge creativity to
generate many ideas. This creative team members help the firm to enhance their sales and
brand recognition. This is the team which comes with creative ideas to promote their
services to hug number of customers in order to attain their targets.
2. Technology : The team members of Vista Marketing is also updated with the advanced
technology and using the technology in their business. The team is making use of
technology in order to keep the firm organized. The technology is used by the firm in
delegating, building, hiring, reviewing and assessing the task to the team. Technology
also helps the team to easily supervise the activities of the business that assist in keeping
everything on track.

3. Analytical Thinking : All the team members are having the analytical thinking by which
they can easily solve the problems quickly and effectively. This thinking enables the team
members to break down the complex problems into single and manageable elements.
4. Communication : Team members of Vista is also having the effective communication
which helps the members to interact with each other more an more. The effective
communication helps the team to complete the task quickly and more efficiently and in
effective time frame. Communication also helps them to have the accuracy in their work
compare to the others. Having the effective communication, also gain the team to
understand their roles and responsibilities easily.
5. Negotiation : Team of Vista is also having the skills of negotiation and this will lead to
success in the business of the firm. Having negotiation skills helps the firm to build the
better relationships. This is very essential in both informal day-to-day interactions and
formal transactions.
Competitor Analysis
The two topmost competitors of Vista Marketing Ltd are outlined as under, which is
giving the tough competition to the firm. -
1. Zone : This is one of the digital agency which is experts in strategy, tech, and content.
This was founded in the year of 2000, the minimum size of the project which the firm
take is about £5000+ and the minimum hourly wages is around £100-£149. The Zone
agency is having around 250 to 999 employees who are working in a taem with
collaboration in the organisation. The firm is providing the services such as content
marketing about 25%, social marketing about 25%, Direct marketing services are selling
to the 25 % of the people and the rest 25% is the other services provided by the firm. The
firm is mainly focuses on the clients of Mid-market ($10M-$1B), which is having the
share around 50%, the small businesses clients(<$10M) are having the share of 30% and
the remaining 20% share is of the enterprises(>$1B). Zone is having the topmost position
in the UK market. They are dealing mainly in the places of UK.
2. Exposure : This is an interdependent creative communication agency which is having
offices in Tokyo, New York, London. This agency was propounded in the year of 1993.
This is mainly providing the services of content marketing, public relationship, social
media marketing, video production and direct marketing (Exposure, 2019) . This agency

is having the minimum project size of around £10 000+ and the minimum hourly wages
is around £150-£199. Exposure is having approx 250-999 employees in the organisation
which helps the agency to attain their desired business targets and leads the firm to
success. The firm is mainly focuses on the clients of Mid-market($10M-$1B) and the
enterprises (>$1B). Exposure is having the leading position in the market of UK.
Marketing Strategy
Marketing Strategy is the strategy of the organisation that combines all of the goals of the
marketing into one comprehensive plan. This strategy helps the organisation to maximise the
profit and sustain the business of the firm for long period of time (Vista Marketing Strategies,
2019) . Vista is having the marketing strategy of Advertising, which states that in today's life, the
firms which are above the line of advertising for them vista is using magazines, Radio, Internet
and television in order to promote the products and provide the best services to the customers.
Apart from this, the firm which are below the line of advertising for them, Vista is using the sales
promotion,public relation, direct mail, direct marketing, mouth publicity, branding, etc.
Costs and Pricing
The initial operational cost includes Rent and deposit of £15000, Equipment is of
£10000, Furniture is having the cost of £4000 and the Administrative Expenses is having the
price around £2500. The monthly expenses cost is also given which include Rent of £5000,
Administrative Expenses is having the cost of £1000, Monthly salary of the employees in Vista
is having £4200, logistics is having the cost around £1200 and the Advertising campaigns is
having the cost around £3500 (Vista Pricing, 2019) . The total cost of Initial expenses is around
£31500 and the monthly expenses is having the total cost of £14900.
Financial Forecasts
Financial Forecast table (Annual Income)
Services Income
Branding £104,000
TV/Radio Advertise Campaigns £70,900
Direct mail Campaigns £24,600

Online Advertise Campaigns £29,700
Developing MK Strategies £19,300
Total Annual Income £248,500
Financial Forecast table (Annual Expenses)
Expenses Income
Rent £65,000
Administrative Expenses £13,000
Logistics £15,600
Marketing Campaigns £45,500
Loan Repayment £32,500
Wages £54,600
Total Annual Expenses £226,200
Cost Table
Expenses Cost
Rent+Deposit £15000
Equipment £10000
Furniture £4000
Administrative Expenses £2500
Initial Operational Cost £31500

REFERENCES
Books and Journals
Burghausen, M. and Balmer, J. M., 2015. Corporate heritage identity stewardship: A corporate
marketing perspective.European Journal of Marketing, 49(1/2), pp.22-61.
Vista Alternatives, 2019. [Online]. Available through :
<https://alternatives.financesonline.com/p/vista//>./
Vista Pricing, 2019. [Online]. Available through :
<https://reviews.financesonline.com/p/vista/#pricing//>./

Vista customer Centricity, 2018. [Online]. Available through :
<https://www.skyword.com/contentstandard/creativity/for-vistaprint-content-marketing-
is-all-about-customer-centricity/>./
Vista Marketing Strategies, 2019. [Online]. Available through :
<https://www.yelp.com/biz/vista-marketing-strategies-philadelphia>./
Exposure, 2019. [Online]. Available through : <https://in.linkedin.com/company/exposure>./