Contemporary Issues in Marketing: A Case Study of Vodafone

Contemporary Issues in
Marketing

Table of Contents
Introduction..........................................................................................................................................2
MAIN BODY.......................................................................................................................................2
Marketing Mix.................................................................................................................................2
Other Theories Of Marketing Process.............................................................................................4
Conclusion .....................................................................................................................................7
References........................................................................................................................................7

Table of Contents
Introduction..........................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Marketing Mix.................................................................................................................................3
Other Theories Of Marketing Process.............................................................................................5
Conclusion ..........................................................................................................................................9
References..........................................................................................................................................10
Introduction
Marketing refers to a method practised by company in selling their product and services to
client or other ventures. Its aim is to enhance the growth of organisation. Marketing mix is a
strategy to deal in multiple area of business(Soegoto, 2021) .Vodafone is a British transnational
telecom and IT company which was established in 1981. The head office is located in Berkshire,
England. The organisation name has come from 'voice data fone' to show voice and data services
on smart phones. The report further discusses seven factors of marketing mix - Product, Price,
Placement, Promotion, People, Process, Physical Evidence. It also give detail elaboration of
other theories of marketing which helps to enhance company working efficiently and effectively.
MAIN BODY
Marketing Mix
The company is dependent on seven factors to achieve the aim and object under marketing
mix. There are 7 Ps of marketing in which first four are essential in analysing market structure.
They are as follows-
Product
It mainly discusses about the performance of goods delivered to be minimal at initial level .
Vodafone generally provide services like prepaid, postpaid and value added services. It also came
up with different categories of transmission as branded phone,smart phone,voice and messages
service, Internet service etc. The company first came up with call and text service then afterwards
moved towards services of internet . It proved to be a huge success for the enterprise resulting in
introducing different plans. During pandemic, 5G services provided assistance in online studies and
digital expertise. So, the product was exceptionally fulfilling the minimum requirements of
customer with great efficiency.