SET11112: Web Design and Development Report - Flower Delivery Service

This report outlines the design and development considerations for a web-based flower delivery service. The assignment focuses on creating a prototype that addresses key aspects such as user interface, responsive design, and security. The report details the importance of features like product tours, mobile-friendliness, and user carts to enhance user experience. It emphasizes the need for secure financial transactions and the use of technologies like HTTPS and SSL to build customer trust. Furthermore, the report highlights the significance of features like product recommendations, wish lists, and social media integration to improve customer engagement and loyalty. The report also discusses the importance of SEO to increase reachability to the customers and improve business performance. The goal is to create a user-friendly and professional-looking website that facilitates online ordering and door-to-door flower delivery, meeting the needs of both customers and the delivery service.

Running head: WEB DESIGNING
Web designing
Name of the Student
Name of the University
Authors note

1WEB DESIGNING
Mission statement
Through the developed site we are trying to make it easy for the customers to order
bokke/flowers from anywhere by discovering a wide range they might want to order and gift
to their loved ones.
Criteria for the website
1. It is important to use photos of the flower or bokke from multiple angles so
that customers can zoom in and out to get some feel about a selected product.
2. Ease of use of the site is another criterion. It is important to help customers to
get to what they want faster without unnecessary complexity to find the
product.
3. The site must be a responsive website so that it can adapts to device screen for
providing most user-friendly experience.
4. Enabling the users reviews for the products that can influence other users of
the site.
5. Use of recommendation engine for personalized recommendation for the
users.
6. Use of wish list for the products also attracts the user’s.
7. Avoiding the forced registration for the users by providing the check out as
guest option.
8. Frequently bought products or the complementary products should be grouped
together for the customers to make loyal customers.
9. Enabling the users to share their experience on social networking sites after
purchase.

2WEB DESIGNING
10. SEO for the Site must be maintained in order to increase reachability to the
customers and improve business performance.
Requirement specification
Security of financial transactions: Providing security features for the economic
transactions: Online monetary transactions are considered as the necessary part online e-
commerce sites. In this way the business organization can establishes secure connection
between a user and the website where the customer is paying. Use of the HTTPS, SSL can
also help in gaining trust of the users for their information.
Product tour: Providing product tour on the product details page: Product tours
which may include photos videos or user uploaded content can help in increasing user
engagement.
Mobile friendly websites: with the increasing number of the mobile device users to
access the websites it is important to make the site and features mobile friendly in order to
reach larger number of customers.
User cart: it is important to provide user card feature and invoices for the ordered
products so that they can have details about their purchase from the site.