Marketing Report: Analysis of Google Website and its Tone

This report analyzes Google's website, focusing on its target audience and marketing tone. The report begins by identifying Google's intended audience as every individual on the planet, emphasizing the broad reach of the search engine. It then explores how Google adjusts its tone to resonate with this diverse audience, highlighting the importance of understanding customer needs and adapting the website accordingly. The analysis draws on principles discussed in Chapter 7, identifying specific strategies related to tone, such as gathering content and creating a brand tone chart. The report concludes by assessing the effectiveness of Google's tone, suggesting that incorporating humor could further enhance its impact. References to academic sources are provided to support the analysis.

Running head- Website
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Introduction
A website simply called as the site is a combination of related web pages identified with a
domain name. Websites can be accessible via public internet protocol known or IP networks
such as the internet or via a LAN or private local area network by referring URL that identifies
the particular site. A website can be used variously and have many functions. A website can be
used as government website, personal website, commercial website, and non-profit organization
website. Every website serves a particular purpose such as providing entertainment, social
networking, news, and education.
In this study, GOOGLE has been selected to answer the questions.
 What is the intended audience for this website?
Answer: the intended audience of Google is every single human being on this planet. Google is a
search engine used by almost every person to search for many things. According to the CEO of
Google, every person on this planet is the intended audience of the Google. He said we have to
reach every single person in this world. Everyone ranges from student to scholar, labor to
management, the general public to the leader, white to black, and male to female uses Google.
 How have the creators of the website adjusted their tone to reach this audience?
Answer: the tone of the organization to reach the target audience is a major determinant of the
success and failure of the marketing strategy of that organization. Google analyzed the need of
the customers and built its marketing tone based on the need of the customers. It adjusted the
website according to the need of the customers and provided them what they needed. Google

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adjusted its tone by focusing on the resources required by the target audience. Google used
formal and informal tone to influence its target customers. The content of the tone was consistent
to the need of the customers. According to the CEO of Google, we kept our tone flexible to open
a scope for change the tone with the time according to the need of the generation.
 Given what you read in Chapter 7, what specific strategies related to tone do you see
reflected on this site?
Answer: the specific strategies that are reflected on this site related to tone are
i) Gather all the required content related to tone: it is very necessary to gather all the
required information related to the tone to develop an effective tone to reach the target
customers.
ii) Create a brand tone chart: it should include what content should the tone contains and
when and how the tone will execute to reach the masses.
 Are there any areas where the tone might have been adjusted to be even more effective?
Answer: Google used its tone effectively to reach the maximum number of target audience. And
Google also enjoyed the success of its tone. But if we see there is a little scope for Google to
make its tone more effective. If Google had used humor in its tone, it might be more effective.
Use of humor in tone is trending nowadays, and its impact on the target audience is considerable.
Therefore, Google should have used humor in its tone to be more effective.

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References
Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). Retracted: an empirical study of an internet
marketing strategy for search engine optimization. Human Factors and Ergonomics in
Manufacturing & Service Industries, 23(6), 528-540.
Grinstein, A., & Kronrod, A. (2016). Does Sparing the Rod Spoil the Child? How Praising,
Scolding, and an Assertive Tone Can Encourage Desired Behaviors. Journal of Marketing
Research, 53(3), 433-441.