The assignment content discusses Google's website as a search engine that serves various purposes such as providing entertainment, social networking, news, and education. The intended audience for this website is every single human being on the planet. To reach this audience, Google has adjusted its tone to be flexible, formal, and informal, focusing on the resources required by the target audience. Specific strategies related to tone reflected on the site include gathering all required content, creating a brand tone chart, and adjusting tone to be more effective.