Principles of Advertising for Westfield Shopping Mall

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Added on 2023/06/08

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AI Summary

This presentation discusses the principles of advertising for Westfield Shopping Mall, including the objectives of their advertising campaign, target audience profile, message strategy design, promotional mix design, media mix design, and metrics to assess the success of the campaign. The presentation also covers the design of an advertising print poster and the conclusion that social media metrics are the most effective way to measure the success of an advertising campaign.

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Principles of Advertising for Westfield Shopping Mall

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