Corporate Social Responsibility 2022 Case Study

CORPORATE SOCIAL
RESPONSIBILITY

Age discrimination have been increasing trend because of high number of talented baby
boomer generation. Although, the company face two profile cases in relation to age
discrimination. Since it was reported, that Google has settled class action, and discrimination
lawsuits. To fulfil the resulting consequences, Google paid a settlement of $11 million where
the organisation was forced to train management, employees, form age diversity, and age
related complaints, which are complied with settlement. Google is one of those companies,
who have accused of age discrimination. Negative organisational culture have contributed to
workplace, which finally lead to age discrimination. Google`s age discrimination indicates
that there are financial and legal costs to the employers when they are focuses in their
procedure (Williams, 2017). The leadership style of Google is quite biased as far as its
corporate culture is concerned. ADEA violations are not engaged properly but at the same
time, it is equally offensive in against to behaviour and cost of policies and procedures, which
ultimately have devastating impact on levels of company`s functioning such as finance,
marketing, operations, human resource, and management. Most importantly, with this type of
leadership, the brand image of the organisation will be tainted both externally and internally,
which has lowered company`s commitment, loss clients, customers, decreased profits and
further decreased efficiency related to lower morale. Employers amongst the age
discrimination may experience increasing organisational costs, and reducing organisational
productivity, which has translated decreasing profits. A leader should be dynamic, who treats
everyone equal at the same platform. He must motivate and encourage all the employees to
achieve goals of the organisation with the integrated efforts rather than discarding old people
from structure (Rahman, Serrano, & Lambkin, 2017).
According to the case study, workplace avails solution to minimise the age discrimination.
For instance- The organisation can offer regular on-site skills that updates the training
opportunities for employees regardless to tenure of the company. Furthermore, the company