Marketing New Zealand Executive Summary 2022

Running head: MARKETING
Marketing
Name of the Student:
Name of the University:
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MARKETING1
Executive Summary
The paper is based on the organization McDonald's, which has spread across the
world. There has been used of tools like SWOT analysis and PESTEL analysis to
look into the internal and external factors that have an impact on the company. The
company has also several marketing strategies that have been discussed in the
paper below. The strategies are discussed with the help of the segmentation,
targeting and positioning of the company. to have a successful running of the
company there must be situational as well as a marketing strategy that is discussed
throughout the paper.

MARKETING2
Table of Contents
Introduction...................................................................................................................3
Discussion....................................................................................................................3
Situational Analysis...................................................................................................3
SWOT Analysis of McDonald’s in New Zealand...................................................3
PESTEL Analysis of McDonald’s in New Zealand................................................6
Evaluation of marketing strategy..............................................................................8
Conclusion..................................................................................................................10
Reference List.............................................................................................................11
Appendix.....................................................................................................................13

MARKETING3
Introduction
The study and the management of exchanging relationship is marketing. It is
the business process wherein a relationship is developed with the customers
providing them satisfactory service. The prime task of marketing is to spread its
businesses and increase the revenue of the company. To increase the revenue of
the company, the company needs to set up a situational analysis finding the internal
as well as external factors that have an impact on the working of the company in the
particular company. The report is based on the marketing strategies that McDonald’s
need to strategies looking into the internal and external factors that affect its growth
in New Zealand (mcdonalds.co.nz 2019). There is an enormous growth in the food
and beverage industry in countries like New Zealand. McDonald’s has also
expanded its business worldwide including New Zealand. It has been first
established in the year 1940. It has its headquarters established in Oak Brook,
Illinois, and the United States. It has a revenue of 22.820 billion in the year 2017,
which has decreased by 7.3 % that was 24.622 billion in the year 2016 (Thompson
et al. 2017). It has employees around 235,000 by the end of 2018 (mcdonalds.co.nz
2019). McDonald’s has several competitions like Burger King Worldwide, Domino's,
Starbucks, Wendy's Company and several other famous companies. The company
has several franchises that serve food that is relevant locally. It has been spread in
more than 100 countries. McDonald’s is currently run by more than 90% of the
independent franchises all over the world.
Discussion
Situational Analysis
SWOT Analysis of McDonald’s in New Zealand
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