What is the Marketing Mix?

Jo Ridley Newcastle College
The Marketing Mix is one way at looking at an organisation's marketing activities.
It is like a snap shot (foto istantanea) of what the company is doing at this time.
The Marketing Mix is made up of 4 parts, which are known as the 4 P’s.
When we looked at the definition of marketing these 4 P’s came up as 4 key
words. Can you remember what they were?
Although each of these factors are important individually, it is the way in which
they are mixed which is crucial to an organisation’s success.
For example a company might have some excellent products on offer but the
price might be too high or the promotion is all wrong and customers don’t know
about it.
A company needs to ensure that it has a strong marketing mix, this means that
the company will;
 Provide a product that the customer wants
 Make sure that the customer can buy the product
 Charges a price that the customer will want to pay
 Promotes it effectively so that the customer knows about it
1
Place
Price
Promotion
Product

ACTIVITY
The following words are all to do with the marketing mix. See if you can put the
in the right P.
Product Price Place Promotion
Quality
Design
Service
Brand Name
List Price
Surcharge
Discounts
Location Advertising
Press
Discounts
2
Brand Name List Price Location
Advertising Surcharge
Design Quality
Press
Discounts Services