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Digital Strategy Social Media - Deloitte

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Added on  2020-02-24

Digital Strategy Social Media - Deloitte

   Added on 2020-02-24

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1Running Head: DIGITAL STRATEGY Digital StrategyStudent’s NameInstitution
Digital Strategy Social Media - Deloitte_1
2DIGITAL STRATEGY Digital StrategySocial Media is dead. What’s next?The Deloitte study showing a decline in traffic to online reviews’ sites, brand’s social network, and social media platforms indicates changing needs among us. These sites are unique platforms that give potential customers insight into a company including its services and reputation. Through these platforms, we can obtain adequate information about a brand which is key in making an informed decision. Despite the valuable information given by these sites, the reducingtraffic as shown in the study is an indicator of our changing information needs. This change can lead to negative business implications as many firms rely on social media, reviews’ sites, and brand-specific social network to attract new customers and improve brand awareness. The decline in traffic can be attributed to two factors: fake reviews and poor information. Online reviews’ sites such as sitejabber and gamespot are known to be abused by companies that seek toinfluence their reputation. It is estimated that over 15% of reviews on these sites are fake.Businesses post fake reviews on such sites to boost their reputation which can raise suspicion from potential customers and create a negative perception. The growing trend of fake reviews may have influenced us to distrust online reviews’ site leading to a decline in traffic. Poor information is another key factor that could be influencing web traffic. This implies that firms are posting inaccurate and short content which fails to appeal to us. Content is a key aspect of a website that significantly influences web traffic. For example, I will visit social media marketing blog if it offers detailed information about social media marketing tips. Halvorson mentions that detailed and unique information that includes an attractive writing style and visuals is a traffic-magnet for any site. How many of you have read inaccurate information or content with grammatical errors? If you have encountered a site with such kind of information, it is likely that
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