Creating a Winning Business - Project 2 Workbook

This workbook is designed for creating a winning business with a focus on Wooden Street, an innovative furniture manufacturing company. It includes key partners, activities, value propositions, customer segments, and revenue-related information.

MN5W50QA - Creating a Winning Business
Project 2 Workbook
Business Model Canvas - Iteration and Reflection
Student d type hereI : [ ]
ecturer type hereL : [ ]
Submission Date type here: [ ]
NOTES
1. ou should stick toY one page for each of the parts o achieve this you may reduce the font size if needed no smaller then and you can delete the. T , ( 8)
guidance words in italics
2. Make full use of the uide questions in italics in the orkbookG W
3. or VersionsF 2 and 3 of your MCs youB – ONLY need to show the changes from the previous version
n the bo below please e plain inI x , x simple terms your business idea Ma imum of, . x 100 words
ageP 1
Business idea:
ooden street is new venture ready to serve fi nest and quality wooden work and wooden furniture this company will be using rare andW ,
e pensive woods to make furniture ooden street is focusing on starting innovative furniture manufacturing where customer can customizex . W
their furniture according to their need sing best wood and with the best design this company will reach elite customer segment but. U ,
before reaching customer it is important to reach investor and key player which will be involved in the process ooden street is ready to. W

usiness Model Canvas Version nitial dea Ma imum words for the pageB 1: I I ( x 400 )
Cost Related Revenue Related
Key Partners
ho are our ey partnersW k ?
ho are our ey suppliersW k ?
hich ey resources ill ourW k w
partners provide hich ey? W k
activities ill our partners performw ?
ype hereT :
ooden street aim toW
include certain partners,
these are:
ood provider oodenW : W
street will be considering
imberbel for providing rawT
material such a wood ti mber,
and fi ne bark of trees.
rivate investor oodenP : W
street will be seeking private
investor for sufficient supply of
funds to business operation.
or e ample anusF x ; J
enderson will be investing inH
the idea.
Key Activities
hat ey activities do our valueW k
propositions re uire in order toq
produce mar et and deliver them, k ?
hat a out channels customerW b ,
relationships different revenue,
streams?
ype hereT :
ooden street will beW
performing key activities which
allow them to become stable
in the market there are,
three main activity these are, ;
Initial activity: ind the bestF
raw material skilled human,
workforce and enough
investment which make the
process start.
Secondary activity:
erforming manufacturing ofP
raw material into fi nish goods
and service including,
operation and production
machinery.
Final activity: Distributing fi nal
product to store and
channels and performing
marketing to distribute these
fi
nal products to the end user.
Value Propositions
hat value do e deliver to theW w
customer hich of our? W
customer s pro lems are e’ b w
helping to solve hich customer? W
needs are e satisfyingw ?
ype hereT :
he product of woodenT
street will going to meet
e pectation of the customerx
because customization is key
value propositions of the
company there are certain,
area of uniqueness which
will be covered with the
product range of the
ooden street these areW , :
Customizable product: hisT
is one of the most valuable
and innovative concept
available with oodenW
street where customer can
fully customize their product
according to their need in
affordable price range.
Marketing & Sales
Communication
Ho ill e raise a areness ofw w w w
our products and services ith ourw
target customer segments hat? W
messages or offers ill create desirew
and interest Ho ill those? w w
messages reach our potential
customers e g ace oo ads? . . F b k
ype hereT :
ooden street will beW
focusing on running
advertisement campaign on
acebook ads and oogleF G
adword using different,
channels marketing will cover,
some important area these,
are:
Reach target audience: ithW
the help of social media,
ooden street will reachW
target audience social media,
profile and understanding
customer desire will be used
as keywords to make
campaign effective.
Marketing mix: sing eachU
element of the marketing mix,
ooden street will beW
focusing on making their
marketing effective and covering
every important element.
Customer Segments
or hom are e creating valueF w w ?
ho are our most importantW
customers?
ype hereT :
ooden street will beW
targeting audience in niche
market where segmentation
will be done of the basis on
some point these are, :
Income level: nly eliteO
customer will be targeted in
the marketing segmentation,
will be done on the basis of
income level where high
class or wealthy individual
will be targeted.
Occupation level:
nderstanding occupationU
level this company will,
target audience who have
stable occupation level which
means either professional or
businesses themselves will
reach ooden street forW
product demand.
Key Resources Product & Service Delivery
ageP 2

usiness Model Canvas Version nitial dea Ma imum words for the pageB 1: I I ( x 400 )
hat ey resources do our alueW k V
Propositions re uire e g physicalq . . ,
intellectual human fi nancial hat, , ? W
resources do our channels,
revenue streams customer,
relationships re uireq ?
ype hereT :
ooden street is newW
venture which means certain
resource will be required in
the process these are, :
Human resource: Skilled
employee including wood
man and other designer who
carry skills to manage such
operation only talent will be,
hired in the company to
maintain the quality of the
fi
nal product.
Financial resource: his isT
key element in the new
venture ooden Street will, W
be focusing on working
capital from either bank loan
or reaching potential investor.
Channels
Ho ill customers purchase andw w
receive the product or service?
hat a out after sales support e gW b . .
returns here ill the mar eting? W w k
communication direct customers to?
ype hereT :
ooden street will beW
delivering their product with
the help of certain delivery
channels these are, :
Wholesalers: roduct ofP
ooden street will beW
delivered through
wholesalers where they will
be provided with basic price
of product however they can
not change the product
price.
Direct delivery: his is one ofT
the most important where
ooden street will not beW
using any middle man or
middle channel to deliver
their product they will focus,
on direct distribution.
Cost Structure
hat are the most important costs inherent in our usiness model thin a out fi xed andW b ? ( k b
varia le costs hich resources and ey activities are most expensiveb ). W k ?
s the usiness model more cost driven helping the customer save money or value drivenI b ( ) ?
s there an opportunity for economies of scaleI ?
ype hereT :
Revenue Related
hat value are our customers illing to pay for hat are they paying no Ho do theyW w ? W w? w
currently pay and ho ould they prefer to pay Ho much does each possi le revenuew w ? w b
stream contri ute to overall revenue Ho might e price this product or service e gb ? w w . .
su scription fi xed or varia le pricing pay in advance PayPalb , b , , ?
ype hereT :
ageP 3

usiness Model Canvas Version nitial dea Ma imum words for the pageB 1: I I ( x 400 )
Costing is important process in the business ooden street will be calculating, W
cost on the basis of profitability there are certain area where cost will be,
high these are, :
Setting manufacturing plant: his is most costly move where ooden streetT W
need to have sufficient budget to make this plan successful.
Hiring skilled worker: ages and salary will be another resource which willW
be costly and might impact company and their future projection.
Revenue is important element ooden street will be focusing on those, W
channels from where revenue might occur these are, :
Direct pay Revenue might arrive with the help of direct pay where customer:
will be paying directly to the business
Explain the history behind your idea:
his idea was developed by e amining current market demand in decoring aT x
home it is very clear that furniture need to meet demand of customer,
which means the best way is customizable furniture allowing customer to
make their own his idea was crafted after understanding the market and. T
demand customer are demanding innovative product with uniqueness in the,
product.
nd of pageE 2
ageP 4

usiness Model Canvas Version Reflection Ma imum words for the pageB 1: ( x 400 )
Explain the history behind your idea: e g ho did you come up ith the idea hy. . w w , w
do you thin it ill e successful hy do you thin you are the right person tok w b ? W k
develop this idea?
ype hereT :
his idea was developed by e amining current market demand in decoring aT x
home it is very clear that furniture need to meet demand of customer,
which means the best way is customizable furniture allowing customer to
make their own his idea was crafted after understanding the market and. T
demand customer are demanding innovative product with uniqueness in the,
product.
Reflection: hat do you understand y the term reflectionW b ‘ ’? hat is an actionW ‘
learning set and hy might it e more effective than individual reflection’ w b ?
ype hereT :
was nervous with start of this business plan because there is high risk inI
the market due to competition business might fail Reflecting upon my, , .
e perience in the module and starting this business this was helpful as thisx ,
allowed me to learn new things his business plan include high risk and high. T
level of uncertainty where failure of whole business can be seen.
Assumptions: hat are the main assumptions ehind your usiness idea Ho couldW b b ? w
you test those assumptions?
ype hereT :
ooden street was started on some of the main assumption which need toW
be fulfilled these are, :
nnovation his is one of the main assumption set where innovation will beI : T
delivered with product and service.

usiness Model Canvas Version nitial dea Ma imum words for the pageB 1: I I ( x 400 )
nd of pageE 3
ageP 6

usiness Model Canvas Version After the itchB 2: P (just provide changes since last version Ma imum words for the page) x 400 .
Cost Related Revenue Related
Key Partners
ho are our ey partnersW k ?
ho are our ey suppliersW k ?
hich ey resources ill ourW k w
partners provide hich ey? W k
activities ill our partners performw ?
ype hereT :
t has been identified that the fundsI
the e isting investors are providingx
to the organization are not sufficient.
herefore the organization willT ,
fi
nance its manufacturing process
by taking funds from S C bankH B .
Key Activities
hat ey activities do our valueW k
propositions re uire in order toq
produce mar et and deliver them, k ?
hat a out channels customerW b ,
relationships different revenue,
streams?
ype hereT :
arlier there were noE ,
arrangements for the purpose
marketing and promoting the
products within the market.
herefore the organization hasT ,
taken steps to introduce marketing
and development activities just after
secondary activities.
Value Propositions
hat value do e deliver to theW w
customer hich of our? W
customer s pro lems are e’ b w
helping to solve hich customer? W
needs are e satisfyingw ?
ype hereT :
arlier the organization was onlyE ,
focusing on the idea of providing
customizable furniture with the
available resources of the
company but now the company, , ,
will provide the customers with
the facility of providing the
customers with furniture with the
resources and customizations that
they are not available within the
company.
Marketing & Sales
Communication
Ho ill e raise a areness ofw w w w
our products and services ith ourw
target customer segments hat? W
messages or offers ill create desirew
and interest Ho ill those? w w
messages reach our potential
customers e g ace oo ads? . . F b k
ype hereT :
he wooden street will also adoptT
the strategy of email marketing his. T
will help the company in sending
personalised emails to the
customers and influence them into
purchasing the products within the
company.
Customer Segments
or hom are e creating valueF w w ?
ho are our most importantW
customers?
ype hereT :
arlier the organization was onlyE ,
targeting the customer that belongs
to the category of high class
people but now the company will,
target the middle class income
group too by providing them with
affordable products.
Key Resources
hat ey resources do our alueW k V
Propositions re uire e g physicalq . . ,
intellectual human fi nancial hat, , ? W
resources do our channels,
revenue streams customer,
relationships re uireq ?
ype hereT :
he organization will source fabricsT
from different parts of the world in
order to enhance the quality of the
products provided and increase
the satisfaction level of the
customers.
Product & Service Delivery
Channels
Ho ill customers purchase andw w
receive the product or service?
hat a out after sales support e gW b . .
returns here ill the mar eting? W w k
communication direct customers to?
ype hereT :
he products will be available toT
the customers via online platforms.
he customers will have theT
opportunity to return the unused
products to the company within a
ti
me span of days of buying the10
same.
Cost Structure
hat are the most important costs inherent in our usiness model thin a out fi xed andW b ? ( k b
Revenue Related
hat value are our customers illing to pay for hat are they paying no Ho do theyW w ? W w? w

usiness Model Canvas Version nitial dea Ma imum words for the pageB 1: I I ( x 400 )
varia le costs hich resources and ey activities are most expensiveb ). W k ?
s the usiness model more cost driven helping the customer save money or value drivenI b ( ) ?
s there an opportunity for economies of scaleI ?
ype hereT :
mploying designers with specialised knowledge in interior decoration nd knowledge ofE
fabric in order to manufacture the product.
currently pay and ho ould they prefer to pay Ho much does each possi le revenuew w ? w b
stream contri ute to overall revenue Ho might e price this product or service e gb ? w w . .
su scription fi xed or varia le pricing pay in advance PayPalb , b , , ?
ype hereT :
he organi ation ill e receiving payments from the customers from online as ell as theT z w b w
offline channels of payment.
nd of pageE 4
ageP 8

usiness Model Canvas Version Reflection Ma imum words for the pageB 2: ( x 400 )
Pitch: Ho did you prepare for your pitch hat ent ell or not so ell hatw ? W w w w ? W
have you learnt from the experience?
ype hereT :
efore proceeding with the development of the pitch researched the market withB , I
respect to my roduct ith the help of the research tried to determine theP . W , I
issues faced by the customers within the market and tried to develop the product
while keeping in my mind the needs and wants of the customers made use of. I
comprehensive language within my pitch so that the investors could easily
understand my business plan also tried to determine the need of fi nances that will. I
be required in order to manufacture the products and the suppliers from where we
can avail the resources in order manufacture the product ven though tried my. E , I
best to determine the cost associated with the manufacturing of the product but I
found it difficult to analyse the cost associated with the manufacturing of the product
within the market.
Assumption Testing: Ho have you tested the main assumptions ehind your ideaw b ?
Ho has your usiness model canvas een updated and changed and hyw b b w ?
ype hereT :
arlier within the fi rst model we divided the key activities into three parts hey wereE , , . T
initial activity secondary activity and fi nal activity he initial activities with respect to the, , . T
development of furniture included acquisition of raw material within the company in
order to process it he secondary activities included the procedures of converting raw. T
material into a fi nished product and lastly the fi nal activities in included availing the,
products to the key consumers within the industry owever earlier the marketing. H ,
aspect was ignored by company therefore this ti me the marketing activities will be, ,
done after the secondary activities in order to promote the products and increase the,
sale of the company.
Comment on your Action Learning Set: hat helpful advice if any have youW , ,
received from other people in your group hat advice or help have you given? W ?
hat has or ed ell and hat could you do to ma e your group more effectiveW w k w w k ?
ype hereT :
This advice to include a set of marketing and development activities was given by
one of my team member within my company. The inclusion of marketing and
development activities within the process of manufacturing and development of
the furniture has helped us in increasing our sale within the company.

usiness Model Canvas VersionB 3:
nd of pageE 5
ageP 10

usiness Model Canvas Version inal Refined VersionB 3: F (just provide changes since last version Ma imum words for the page) x 400 .
Cost Related Revenue Related
Key Partners
ho are our ey partnersW k ?
ho are our ey suppliersW k ?
hich ey resources ill ourW k w
partners provide hich ey? W k
activities ill our partners performw ?
ype hereT :
he wooden street will beT
acquiring its fabrics woods from,
all over the world he satin wood. T
will also be used by the organization
as it considered one of the best
foods for the purpose of
manufacturing and development
of furniture he suppliers of the. T
wood will be from SA and RussiaU .
Key Activities
hat ey activities do our valueW k
propositions re uire in order toq
produce mar et and deliver them, k ?
hat a out channels customerW b ,
relationships different revenue,
streams?
ype hereT :
n order to e pand the businessI x
within the nited ingdom as wellU K
as outside the national boundaries
of the country the company will,
adopt strategies such as
franchising and licensing across,
the world.
Value Propositions
hat value do e deliver to theW w
customer hich of our? W
customer s pro lems are e’ b w
helping to solve hich customer? W
needs are e satisfyingw ?
ype hereT :
he furniture that will beT
developed by the company will be
modern and contemporary yet
provide a traditional outlook to the
customers.
Marketing & Sales
Communication
Ho ill e raise a areness ofw w w w
our products and services ith ourw
target customer segments hat? W
messages or offers ill create desirew
and interest Ho ill those? w w
messages reach our potential
customers e g ace oo ads? . . F b k
ype hereT :
he organization will also make useT
of traditional marketing techniques in
order to promote the products of
the company or the purpose of. F
promoting the products the,
organization can provide
advertisements by way of using bill
boards televisions radios and, ,
other such modes.
Customer Segments
or hom are e creating valueF w w ?
ho are our most importantW
customers?
ype hereT :
he major segment that theT
organization aims to target involves
upper and lower middle class
income groups.
Key Resources
hat ey resources do our alueW k V
Propositions re uire e g physicalq . . ,
intellectual human fi nancial hat, , ? W
resources do our channels,
revenue streams customer,
relationships re uireq ?
ype hereT :
he organizations will make use ofT
innovative machineries and
equipment that could help the
company in increasing the qualities
of the products manufactured.
Product & Service Delivery
Channels
Ho ill our customers purchasew w
and receive the product or service?
hat a out after sales support e gW b . .
returns here ill the mar eting? W w k
communication direct customers to?
ype hereT :
he organization will also adopt theT
strategies in order to provide the
customers effective and premium
quality product f any customer. I
has received any kind of defective
products the organization will rep,
lace the defective piece and[
provide the client with a fresh
piece.

usiness Model Canvas VersionB 3:
Cost Structure
hat are the most important costs inherent in our usiness model thin a out fi xed andW b ? ( k b
varia le costs hich resources and ey activities are most expensiveb ). W k ?
s the usiness model more cost driven helping the customer save money or value drivenI b ( ) ?
s there an opportunity for economies of scaleI ?
ype here he cost associated with acquisition of raw material labour and salaries areT : T ,
inherent to the business.
Revenue Related
hat value are our customers illing to pay for hat are they paying no Ho do theyW w ? W w? w
currently pay and ho ould they prefer to pay Ho much does each possi le revenuew w ? w b
stream contri ute to overall revenue Ho might e price this product or service e gb ? w w . .
su scription fi xed or varia le pricing pay in advance PayPalb , b , , ?
ype here the customers are paying the price as they are receiving fi ne qualityT : .
nd of pageE 6
ageP 12

usiness Model Canvas Version Reflection Ma imum words for the pageB 3: ( x 400 )
Iterative Journey: Ho has your idea changed since the last version of yourw
usiness Model canvas Ho have your assumptions changed hat evidence haveB ? w ? W
you gathered during the last fe ee s to support your initial assumptions a out yourw w k b
usiness idea or to challenge those assumptions hat do you no a out yourb ? W k w b
target customers no that you didn t no at the start of the modulew ’ k w ?
ype hereT :
arlier my focus was only towards premium class customers and providing themE ,
with the required products ut now our company is targeting both the lower. B ,
middle class as well as the upper middle class income groups he organization has. T
also adopted the email marketing as well as the use of traditional marketing strategies
in order to increase sale of the e isting productsx .
Competitor Insight: hat is the difference et een a direct and indirectW b w ‘ ’ ‘ ’
competitor ho are your usinesses main direct competitors? W b ? ho are the mainW
indirect competitors and hy, w ? hich other usiness are analogues e g offeringW b ‘ ’ . .
service in a similar ay ut to different customers or trying to reach the same targetw b ,
customers ith a different product or service hat have you learned from aw ? W
competitor s or analogue s that has informed your usiness idea Ho is your( ) ( ) b ? w
product or service different or etter than your competitors ho ill it stand out fromb , w w
the cro dw ?
here are a number of competitors of wooden street in the nited ingdom heT U K . T
competitors majorly include kea habitat and many more of such companies urI , . O
company stands out from its competitors because of the customization feature and
that too with the required fabric needs of the customers .
Cost & Risks: hat are the iggest ris s or o stacles in delivering your project andW b k b
ho might you reduce or overcome them hat type of funding might you need forw ? W
your venture and here might you source thisw ?
ype hereT :
he major risk has been identified as the growing prices of raw material due to theT EU
standards.

usiness Model Canvas VersionB 3:
nd pageE 7
ageP 14

References
List of Web Resources (at least 3)
ist the e sites that you have used for your research ote you don t have to citeL w b . N : ’
them using the Harvard author date format in the previous pages you can just list- ;
them here e g. .
http grasshopper com log startup competition guide:// . /b / - - /
Academic Sources (at least 3)
hese should be listed in full arvard ormat below and in author date format inT H F -
the earlier pages e g on page you might say reflection is a form of looking back. . 3 “
Smith and below you would cite this fully( , 2014)” :
Smith J. (2014) heories of eflectionT R , 2nd dn rentice all ondon. E ., P H : L
https www moo com blog business ti ps ti ps for making a great pitch:// . . / / - /9- - - - - -
https en wikipedia org wiki usiness Model Canvas:// . . / /B _ _
https medium com seed digital how to business model canvas e plained:// . / - / - - - - - x -
ad b fe a3676 6 4
Anderson, E. and McCormack, M., 2018. Inclusive masculinity theory: Overview,
reflection and refinement. Journal of gender studies, 27(5), pp.547-561.
Willson, R., 2020. What We Know About Planning, Theory, and
Reflection. Reflective Planning Practice, pp.13-25.
Rosé, C. and Järvelä, S., 2021. A theory-driven reflection on context-aware support
for collaborative discussions in light of analytics, affordances, and
platforms. International Journal of Computer-Supported Collaborative
Learning, 16(4), pp.435-440.
Ekomadyo, A.S. and Riyadi, A., 2020. Design in Socio-technical Perspective: An
Actor-Network Theory Reflection on Community Project ‘Kampung Kreatif’in
Bandung. Archives of Design Research, 33(2), pp.19-36.

nd of pageE 8
usiness Model Canvas Version inal personal career action plan Ma imum words for the pageB 3: F & ( x 400 )
Continuing personal career development: reflection and action plan
Critically reflect on your experience and challenge faced and the abilities you
have developed:
verall the development of the business idea and steps in order to present theO ,
same in front of the investors was a great learning e perience for me hex . T
development of the business model has allowed me to develop innovative skills
within myself as our work involved constant development within the business.
Similarly presenting the business idea in front of the investors and stakeholders for,
the business helped me in learning and development of effective communication skills
within myself owever have determined that there were ti mes when our team. H , I ,
had to face challenges in availing the required resources for the purpose of
innovating and developing the product but used to fi nd difficulties in solving the issuesI
during that ti me he inability of me to solve the issues have led to the several. T
management problems during that ti me period .
Personal action planning: no you have evaluated your a ilities in the previous sectionw b
and in consideration of your future career action plan:
1) thin need to develop ti me management and pro lem solving s illsI k I b k
ithin myself as these s ills ill e helpful for me in each and every careerw k w b
opportunity that aim to ac uire ithin my career he development of theI q w . T
ti
me management s ills ill help me in achieving my goals ithin a stipulatedk w w
ti
me frame and the pro lem solving s ills ill help in fi nding the mostb k w
appropriate solutions to the pro lems that an individual face during its day tob
day activities.
2) n order to develop ti me management s ills ithin a ti me frame ofI k w 3
months need to learn to plan my schedule set M goals determine my, I , S ART ,
priorities and try to complete a specific tas ithin the stated ti me framek w .
3) imilarly in order to develop pro lem solving s ills ithin myself oS , b k w ,
ill try to improve my no ledge ith respect to different fi elds he no ledgew k w w . T k w
ithin different fi elds ill allo me to understand a pro lem effectively andw w w b
determine the est possi le solution in order to mitigate its impact t ill ta eb b . I w k
around months to develop this s ill ithin myself3 k w .
ageP 16

nd of pageE 9
APPENDIX: Summary of Evidence of testing your MAIN assumptions (Maximum 400 words for the page). PLEASE provide detailed
information about your testing.
List your MAIN assumptions (No more than 3) How did you test the assumption? (E.g. Give
details of who was approached; how many; how
you contacted them. OR any partners
contacted).
Summarise the results of testing. (E,g, % of
people liking your product/service; any
positive and/or negative comments etc.)
Innovation
Innovation was tested with feedback from customer. 50% of customer stated that product is innovative,
however, remaing 50% state that product was not
Profitability
Profitability was measured in terms of business growth
and continuous success.
All investor and KPI set for financial performance meet the
expectation.
Success measure
Success was measured by the performance of the
company, certain KPI meet the required standard.
Continuous growth can be seen where business had
continuous success in the market.
ageP 17

ageP 18

GSBL UNDERGRADUATE GENERAL GRADE DESCRIPTORS
General Level 3/4 ( Year 0 / Year 1)
o Acquisition of broad
knowledge
o Evaluate information
o Use information to plan,
develop and problem solve
Level 5 ( Year 2)
o Generate ideas through
analysing concepts
o Demonstrate a command of
specialised skills
o Formulate responses to well
defined and abstract
o Analyse and evaluate
information
Level 6 ( Year 3)
o Critically review, consolidate
and extend a body of
knowledge using specialised
skills
o Critically evaluate concepts and
evidence from a range of
sources
o Transfer and apply skills and
exercise significant judgement
in a range of situations
70-100 (A) Very good
Demonstration of very good
comprehension of the task with
evidence of analysis, synthesis,
evaluation and critical appraisal
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development
of ideas
Ability to communication very clearly
and effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
Excellent
Advanced scholarship
Goes beyond the material provided
Excellent link to research
Excellent analysis, synthesis, evaluation
and critical appraisal
Excellent evidence of preparation
Comprehensive and critical
understanding of the topic
Excellent ability to communicate clearly
and effectively
Excellent organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in
reference list or citations.
Excellent – Outstanding (for use at far end
of range)
Outstanding understanding, exploration
and insight
Strong evidence of originality and
development of own ideas
Develop a highly complex argument
Outstanding ability to communicate topics
clearly and concisely
Advanced organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in
reference list or citations.
References well utilised and critiqued
ageP 19

(quality and quantity). No errors in
reference list or citations.
60-69 (B) Very good
Demonstration of very good
comprehension of the task with
evidence of analysis, synthesis,
evaluation
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development
of ideas
Ability to communication clearly and
effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
(quality and quantity). Minimal or no
errors in reference list or citations.
Very good
Demonstration of very good
comprehension of the task with evidence
of analysis, synthesis, evaluation
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development
of ideas
Ability to communication clearly and
effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
(quality and quantity). Minimal or no
errors in reference list or citations.
Very Good
Advanced scholarship
Goes beyond the material provided
Very good link to research
Very good analysis, synthesis, evaluation
and critical appraisal
Very good evidence of preparation
Comprehensive and critical understanding
of the topic
Very good ability to communicate clearly
and effectively
Very good organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in
reference list or citations.
50-59 (C) Adequate - Satisfactory
Some analysis but limited
Some insight and exploration of ideas
Sound conclusions
No significant inaccuracies or omissions
Adequate - Satisfactory
Some evidence of thinking independently
to develop own ideas
Evaluation of relevant theories or
literature
Adequate- Satisfactory
Evidence of thinking independently to
develop own ideas
Evaluation of relevant theories or literature
Ability to communicate clearly and
ageP 20

Some analysis, evaluation or synthesis
of information
Lacking clarity at times
Some evidence of preparation
Referencing is sound. Mostly
appropriate sources. Numerous errors
or inconsistencies
Reasonable ability to communicate
clearly and effectively
Report information in a structured way
Use of an appropriate format
Quite comprehensive knowledge
Satisfactory evidence of preparation
Satisfactory referencing, appropriate
sources.
Numerous but minor errors in references
effectively
Report information in a structured way
Use of an appropriate format
Reasonably Accurate, quite
comprehensive knowledge
Satisfactory evidence of preparation
Coherent and well presented – minor
errors
Satisfactory referencing, appropriate
sources.
Minor errors in references
40-49 (D) All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Insufficient analysis, evaluation or
synthesis
Limited application of
theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard
of presentation
Numerous aberrations from the
requirements of the task
All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Weak or no analysis, evaluation or
synthesis
Some application of theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard of
presentation
Aberrations from the requirements of the
task
Referencing is attempted although may
All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Weak or no analysis, evaluation or
synthesis
Some application of theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard of
presentation
Aberrations from the requirements of the
task
Referencing is attempted although may be
ageP 21

Referencing is attempted although may
be inconsistent, many errors, weak
sources
be inconsistent, many errors, weak
sources
inconsistent, many errors, weak sources
Condoned
Pass 30-39
(F1)
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form
Limited understanding of
concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references
and if so very weak with errors
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form
Limited understanding of
concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references and
if so very weak with errors
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form
Limited understanding of
concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references and
if so very weak with errors
Under 30 (F2) Little engagement with the task
No basic understanding of the subject
matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions
– very little correct
Little engagement with the task
No basic understanding of the subject
matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions
– very little correct
Little engagement with the task
No basic understanding of the subject
matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions –
very little correct
ageP 22

Little or no attempt to use references
and if so very weak with many
significant errors
Little or no attempt to use references and
if so very weak with many significant
errors
Little or no attempt to use references and
if so very weak with many significant
errors
(0%) No submission
Nothing of relevance in the work
submitted
No submission
Nothing of relevance in the work
submitted
No submission
Nothing of relevance in the work
submitted
ageP 23