Organizational Change and Development at Woolworths Company

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Organizational Change and Development
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ORGANIZATIONAL CHANGE AND DEVELOPMENT 2
Executive summary
The paper provides a detailed analysis of the organizational change that took place at
Woolworths Company. It provides a brief introduction to the company and the background to the
changes in the company. The report analyzes the importance of constantly scanning the
environment and developing strategies and tactics that will ensure that the organization maintains
its competitive edge in the market. It describes how the retail industry is characterized by a high
level of competition hence the need to implement changes designed to help the company
compete effectively. The paper then states the internal and external factors that led to the
decision to alter its operations and strategies. The external factors include competition, the need
to take advantage of the available opportunities and the need to meet or even exceed customer
expectations. The internal factor includes the need to ensure that the human resources have the
necessary skills and know-how concerning the provision of services to customers. It then
analyzes the factors which will be key performance drivers in the next half a decade which
includes new entrants and technological innovation. Lastly, the paper evaluates the best
diagnosis tool that should be used to assess organizational change. According to the paper, the
use of a survey or questionnaire as a diagnosis tool will ensure that the company management
determines the effects of the change process and whether the desired objectives have been met.

ORGANIZATIONAL CHANGE AND DEVELOPMENT 3
Introduction
Change in an organization's operational methods, strategies and structure are necessary to
ensure business sustainability (Burke, 2017). Being a part-time employee in one of Woolworth
local branches I recently experienced organizational change. The entire organization engaged in
a change management process where all branches were supposed to be key to ensuring that
changes were instituted in the entire organization. The paper provides a detailed analysis of the
organizational change that took place at Woolworths Company.
Introduction and background to the change
Woolworths Limited is regarded as one of the most trusted and renowned brands and has
different branches all over Australia as well as different parts of the world. Like other retail
chains in the country, it provides people with part-time employment opportunities and this
explains how I had been able to secure part-time employment in the company while studying. Or
branch was expected to adopt the overall company strategies that would improve customer
experience. The retailer delivers retail services, financial services and liquor business. It blends
the changes in the business environment hence the need to constantly change according to the
tastes and preferences of the customers.
The management of the retail chain whether in the branch where I was working or in the
head office believes that decisions concerning shopping behaviour and customers must
dynamically change. The company operates in the retail industry. Failure to devise new
strategies and implement a change management process constantly in the retail industry may
erode the competitive edge of an organization hence jeopardizing its ability to achieve its
strategic goals and objectives (Cameron & Green, 2015). The company was wanted to become
more innovative.