Strategic Management of Woolworths: A Critical Analysis

This report provides a critical analysis of the strategic management paths undertaken by Woolworths, the largest supermarket store chain in Australia. The report includes an internal and external analysis of the firm, main strategy, methodology, and recommendations.

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of the student
Name of the university
Author Note:

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Executive Summary
The following report has been prepared to highlight the strategic management paths undertaken
by the management of the organization in Australia. The report involved a critical strategic
analysis with respect to the strategy undertaken by the management of Woolworths to achieve a
much higher level of growth in all of the operations of the organization. The report has provided
a transparent analysis of the external as well as the internal environment of the business. The
analysis of the internal environmental conditions suggested that the company has a high level of
skilled and trained employees. The report has also highlighted ht methods of the following
analysis and lastly has provided a strong conclusion with a number of recommendations for the
organization.

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Table of Contents
Introduction......................................................................................................................................5
Project Statement.............................................................................................................................5
Background......................................................................................................................................5
Project Topic....................................................................................................................................6
Purpose of the Research...................................................................................................................6
Literature Review............................................................................................................................7
Internal and External Analysis of the firm......................................................................................9
Internal Analysis..............................................................................................................................9
External Analysis...........................................................................................................................10
Main Strategy.................................................................................................................................11
Methodology..................................................................................................................................12
Research Design............................................................................................................................12
Reliability and Validity..................................................................................................................12
Sampling........................................................................................................................................13
Sample Size...................................................................................................................................13
Data Collection Method.................................................................................................................14
Quantitative Research....................................................................................................................14
Quantitative Research Design Process..........................................................................................14

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Research Instrument......................................................................................................................14
Data analysis..................................................................................................................................15
Sampling and Sample Size............................................................................................................15
Interviewing and Questionnaire Design........................................................................................15
Validity of Data.............................................................................................................................15
Limitations of the Research...........................................................................................................16
Data Analysis and Reflections on Key Findings...........................................................................16
Conclusion, Limitations and Recommendations...........................................................................19
Conclusion.....................................................................................................................................19
Limitations.....................................................................................................................................20
Recommendations..........................................................................................................................21
References......................................................................................................................................24

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Introduction
The following report is based on the identification of the strategic goals of Woolworths
Organization. Woolworths Organization is an Australian supermarket store chain that is owned
and operated by Woolworths Limited (coburnarchitecture.com.au 2016). Woolworth is the
largest supermarket store of Australia and along with Cole’s supermarket; the company forms a
near duopoly in the Australian retail market. The competitive nature of the market in Australia
forces the management of Woolworths to ensure the implementation of the correct set of
strategies that best suits the interests of the organization. Strategic management generally refers
to the identification and implementation of the different strategies that are needed for the smooth
operations of the organization. The following report will basically project on the ways by which
the company maintains the track record for the smooth growth of the organization and the ways
by which the company helps its shareholders to maximize their profit (coburnarchitecture.com.au
2016).
Project Statement
Background
The identification of the strategies that are implemented in the business by the managers
or the supervisors are said to be Strategic Management. Strategic Management also involves the
managers and the supervisors to undertake crucial decisions and actions to make sure that the
planning of the organization moves forward in the correct path (macrobusiness.com.au 2016).
The proper and effective implementation of the strategies helps the organization to determine the
performance of the company in a proper and effective manner.

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Project Topic
The following report is based on the strategic management of Woolworths which is an
Australian supermarket chain. The management of the company works in close cooperation with
the Australian farmers and cultivators and in turn promotes the use of home grown domestic
products (macrobusiness.com.au 2016). The following strategy to work in tandem with the
farmers is generally done to ensure the presence of the best quality products to its customers.
Both the mission and vision statement of the organization is designed in such a way that it
addresses the needs of the common people and also caters to their demands. The mission
statement of the organization aims to highlight the key elements that would e required to serve
the purpose of the stakeholders. On the other hand the vision statement describes the future
oriented declaration; Goals and the planning that are generally undertaken by the management of
the organization. Apart from this the company has also aims to deliver the customers with the
proper experience related to shopping each and every time. The statement also includes the fact
that the organization leads the customers to a profound knowledge about each and every products
of the organization (Madsen and Walker 2015).
Purpose of the Research
The strategic planning has a number of different objectives. Some of them are as follows;
a. The efficient maintenance of the different kinds of track records that helps to build new
partnerships and grow the business accordingly
b. The expansion of the business and extension of the brand reputation
c. To stay dedicated and concentrate all the different efforts towards the Company itself

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d. Implementing strategies and planning that are the most suitable and stable for the
business organization.
Literature Review
The report has been successful in highlighting the different types of the elements in the
strategies undertaken by the management of the business to ensure their growth as the giant of
supermarket chains in the island continent, Australia (Cummings and Worley 2014). Apart from
this the strategies will also be addressing and supporting the idea of their international expansion.
The formation and implementation of the proper strategic analysis depends on the proper
selection of the goals and objectives of the mentioned Company. The goals identified by the
Business organization are as follows;
1. Creation of a large customer base
2. Implementation of the strategies in a proper way to support the sustainability of the
business
3. Empowering the portfolio business
4. Ensuring the continuation of search for innovation and new strategies to gain competitive
edge in the market over their rivals
The above mentioned goals can only be achieved by formulating a great retail team that
generally listens to the customers, employees and the suppliers of the business. The employees
generally receives continuous feedback from the customers and accordingly reports to the
management.
The main objectives of the business are as follows;

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 Uniqueness in Business- The retail business has a unique characteristic in it which is the
ever changing mentality of the customers of the organization. The management of the
company has to adapt to these changes accordingly and ensure that they change their
strategies in the same pace (Cummings and Worley 2014). The main reasons for the
change are the availability of a number of different kinds of retail stores and new kind of
products in the offering. The customers have the tendency to opt for the best products and
services that are available to them in a particular time. Thus the management has been
changing accordingly to ensure that they meet the demands and needs of the customers.
The management has also started a feedback option for the customers where the
customers are able to provide their feedback to the management of the company
regarding the different goods and services. This helps the management of the business to
get a clear idea of the needs of the customer and the changes that they expect from the
organization (Saeidi 2015). Thus following such kinds of feedbacks and completing the
changes helps the organization to sustain in the market and increase the demand of the
products that are sold in the stores of Woolworths.
 Focusing on the customers- Official figures estimates the number of customers who
avail the services of the retail giants crosses 20 million (Cummings and Worley 2014).
Being one of the best and the largest retail stores of Australia, the company ensures that
each and every of its employees works in coordination and helps in the success of the
organization. The training program of the company helps the organization to instill a
sense of responsibility in every employee to work for the company by serving all the
customers in a proper and efficient manner. The proper behavior of the employees
towards their customers helps the organizations to attract more and more customers and

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ensure their success in the market. The more the labor of the employees towards their
customers, the more are the chance of success of the organization in the market.
 Innovations in shopping- The innovative approaches in shopping that is being practiced
nowadays will dominate the future of shopping (coburnarchitecture.com.au 2016). Some
of the main approaches include the likes of online shopping, phone shopping and many
others as such. The rise in the use of mobile technology has been the main reason behind
the growth of the shopping innovations. Woolworths has recently introduced a mobile
application that will be helpful for the shoppers to shop all the necessary items at one
click of their mobile. The items that will be ordered will be delivered within a particular
time limit. Apart from this the absence of ample time has also been one of the main
reasons for the innovative shopping procedures.
Internal and External Analysis of the firm
Internal Analysis
The Internal analysis of the firm is mainly estimated by the identification of the strengths
and weaknesses of the organization. The internal analysis of Woolworths is carried out by the
management of the organization to ensure the strengths of the organization and use them in a
coordinated and efficient way to mitigate the weakness of the Company. The strengths and
weaknesses of the company are given below;

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STRENGTHS WEAKNESSESS Largest Retail store of Australia Largest Market share of retail business in
Australia Strong Financial Performance
 Proper and Efficient Growth
 Absence of International Presence
 Restricted geographical presence in
comparison to Cole’s or David’s
 Business is restricted to New Zeeland and
Australia
External Analysis
The external analysis of the business is generally said to be the opportunities and threats
that the business will have during its operations (macrobusiness.com.au 2016). The external
analysis of the business is more relevant to the proper functioning and the success of the
business. The main Opportunities and the Threats of the business organization are as follows;
OPPORTUNITIES THREATS The opening of new markets in Australia
because of new Government Agreements
 The new taxation policy of the
Government can help improve the policy
of the government and impact the way by
which business is carried on
 New trends of consumer behavior
 Introduction of online shopping
 Absence of New products
 Rising number of International retail
Companies opening their stores in
Australia and New Zealand
 Absence of aggressive expansion policies
and strategies
 Absence of innovative marketing policies
The management of Woolworth’s private Limited defines the external analysis by means
of Porter’s Five Forces.

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a. Bargaining Power of Suppliers- The large retail market share of the organization in
Australia makes the organizing power of suppliers for the organization very weak in
nature.
b. Bargaining Power of Customers- The presence of large number of individual buyers in
the organization makes the bargaining power of buyers much powerful in nature. The
customers generally bargains for the price of all the articles that they feel are excessive in
nature and forces the organization to rethink on the pricing strategy and finally reduce the
price of the products.
c. Threat of New Players- Woolworths Private Limited Company is the largest retailer of
Australia and also holds the largest market share among all the other retail players in the
market. The immense power of the organization in the market suggests the absence of
any kind of threats from other retailers or any new retailers who tend to enter the market
of Australia. The presence of large and efficient network of distribution networks and
supplier channels helps the organization to ensure the strong presence of the company in
the Australian market.
d. Threat of Substitutions- The presence of lots of substitute products especially the ones
which offer the same advantages but are cheap in nature pose a direct threat to the
organization. The presence of such kind of products in the market is a threat to the
organization.
e. Rivalry among the different Competitors- The rivalry of the company is basically limited
in nature as because apart from Coles Supermarket there is no such company that
matches its stature.

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Main Strategy
According to, Sakas Vlachos and Nasiopoulos (2014) the management of Woolworths
has decided to fix to the pricing strategy that best suits the company. The pricing strategy of the
company is useful for the organization as because the organization is mainly dependent on the
customers for fulfilling their goals and objectives. The strategy will help the management to fix
the price of the products that they offer in their stores and lower the prices of these products
accordingly. The management of the company has decided to enhance the quality of the products
to fight the price gap of their products with that of their competitors.
Methodology
The research will be totally based on the study of the strategic elements of Cole’s
supermarket. The report will be prepared by means of both the use of qualitative as well as
quantitative data. Apart from this it will use both primary as well as the secondary methods of
data collection collect data. The data can be collected from the employees at the stores and also
from the people who visits the stores regularly. The data will then be analyzed accordingly to
find out the different results related to the topic. The main elements of the qualitative research
methodology are as follows;
Research Design
The proper evaluation of the different objectives will be completed for this particular
project with the use of the Descriptive Research Design. The descriptive research design will be
chosen for the other two research designs mainly because of the ability of the following research
design to provide a proper analysis to the theories and concepts that are directly or indirectly
related to the following topic (Wheelen et al. 2017). The particular research design will be quite

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essential to the identification of the particular strategies that are adapted by the management of
Woolworths and also to identify the ways and processes by which they implement them in the
organization. Therefore the following research design is said to be the most suited for the
conduction of the research in the mentioned way. The proper identification of the different
organizational procedures is thus necessary for the conduction of the research.
Reliability and Validity
The reliability and validity of the research methods will be measured and tested in the
most appropriate way to ensure that the research is genuine in nature. Thus the main reason again
lies in the verification of the research. Reliability can be referred to as the degree to which the
different tools of assessment can be used for the success of the research. The validity as well as
the reliability of the business are together important in the completion of a quality research
regarding the identification of the strategic management of Woolworths. The research will be
taking the help of the secondary sources to collect the information regarding the strategic
necessities of the organization and the main processes that are undertaken by the management to
implement a better and efficient strategy and attract customers towards them. The formulator of
the report has to make sure to verify the sources of the information thoroughly before putting
them to use.
Sampling
The sample for the following report will be selected by means of the purposeful method
for sampling. The particular method will ensure the involvement of the participants of the
organization that will be pre selected basis based on some research questions set much before the
start of the report.

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Sample Size
The sample size of the report will be determined at an earlier date by the formulator of
the report. The sample size will consist of the employees of Woolworths, the supervisors and the
managers of the mentioned retail store and a number of consumers who are regulars of the store.
The sampling will continue for the research until and unless the collection reaches a saturation
point. The following report will consider the likes of 25 different employees, 15 managers of the
company and last but not the least 10 people who are the customers of the company.
Data Collection Method
The main form of research methods that is to be followed in this report will be the
conduction of interviews and focus group. The interviews will be conducted either by face to
face meetings or by means of online questionnaires. The interview will mainly involve the
exploration of the views, experiences and the beliefs about the different participants of the
following report. The focus group on the other hand will be used to generate qualitative
information regarding the different ways as well as challenges for the success of the organization
(Robson 2015).
Quantitative Research
Quantitative Research Design Process
The quantitative Research Process of the particular report will be completed by means of
the descriptive research design which will be helping the study of the different types of the
statistical elements and calculations related to the following topic. The data regarding the
strategies of the organization and the process through which the data is collected will be arranged

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accordingly (Wheelen et al. 2017). The data will be collected through the process of structural
research instruments and the results of the research will be based on the size of a much larger
amount of research samples.
Research Instrument
The following report will be prepared by means of an online questionnaire that will be
provided to the research participants especially the customers. The questionnaire will be
presented to the customers in their personal mail accounts which will be again send back to the
formulator of the report in his mail account.
Data analysis
The results will be analyzed through the use of the quantitative SPSS method. The SPSS
method will be used to analyze the topic in a variety of ways that is reliable enough and provides
a totally different angle to the study. The SPSS method will involve the analysis of the different
responses through the construction of different pie, bar charts and other statistical diagrams.
Sampling and Sample Size
The sample size here refers to the number of customers who will be selected as the
research participants. The participants will be provided online questionnaires for providing their
responses.
Interviewing and Questionnaire Design
The interview process and the supply of the questionnaire will be provided through the
use of the internet. The questions that will be provided in the questionnaire will be basically open

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ended questions and will consist of multiple choice questions. The interview process can be done
through the use of Skype. Skype will help in the face to face communication of the report
formulator and the research participants.
Validity of Data
The validity and reliability of data must be ensured through the process of verification
and using authentic sources for the collection of data. Reliable and valid data can only ensure
successful and original results. The formulator of the report must identify and select the original
data for the formulation of the following report.
Limitations of the Research
There can be lots or limitations in the report. The theories and resources used in the
report might not be sufficient enough or may not be suited for finding the original results and to
meet the strategic goals of the research.
Data Analysis and Reflections on Key Findings
The analysis part of the following report carries equal importance like the other parts.
The analysis of the results will help in the proper determination of the aims of the study. The
strategy adopted by the management of Woolworths is mainly to please customers by offering a
lower price for each and every product that is sold by them. The most appropriate strategy that is
relevant to the organization includes the pricing and range strategy. The features of the following
strategy are as follows;
The management of the company implemented the following strategy which is quite new
in the market and is related to the pricing strategy that totally counteracts the strategy of Cole’s

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supermarket of Australia. The following strategy is a bold move by the management of the
organization as because it will lead to the lowering of the price of the quality goods. Such a
move will naturally see a switch of customers from one retail shop to the other just because of
the discount offered by Woolworths. The company will be playing a key role to compete with
the key stakeholders of other businesses. The organization has to ensure a higher quality and
enhanced price for the products to avoid any problem with other competitors in the market. The
pricing strategy that will be applied in the business is mainly the reflection of each and every
thing that is generally applied in the following business. The strategy will offer a proper and
effective choice between the offerings of a comparatively stable price across a broad range of
goods. The low price strategy of the organization must be based on the assumption of a gradual
expansion of the organization across the different sectors of the company.
The competition in the supermarket retail industry is a complicated fact and in Australia
Cole’s and Woolworth’s has been at the forefront of such kind of competition. The main feature
of the supermarket industry has been to highlight the different products under one store and thus
the multidimensional angle helps it to multiply its profit margin. The very first strategy of the
mentioned company is to offer all the different products under its brand in cheap and discounted
prices which helps them to attract more and more tourists (Robson 2015). The management of
Woolworths along with the consultation with its shareholders divides the pricing strategies or
policies under two main heads. This includes the likes of;
a. Everyday Low Price- Woolworths offers low prices or special discount for each and
every product every day to gain more from bigger demand. The large number of demand
for the products helps them to garner more and more profit in the following segment.

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However they never compromise with the quality of the products which helps them to
garner even more attention and profit.
b. Promotional Pricing- This involves providing special discounts on some special
occasions for the customers. Such kinds of discounts are easily spotted by people and
thus help the organization to gain more profits from huge number of sales of the
particular product.
The internal and external factors of the business can be analyzed critically by applying some
theories and frameworks;
Porter’s Five Forces
The following tool assesses the present position of the business and the ways in which the
performance of the company is affected and can be improved to ensure a better and secure
future.
a. Bargaining Power of Buyers- The bargaining power of buyers in respect to the
Australian retail Industry is much higher because of the presence of large number of
Woolworth’s stores along with the presence of stores having the same business. The
presence of large number of stores provides the customers better options for selection of
products and services.
b. Bargaining Power of Suppliers- The retail market of the mentioned country is highly
concentrated and there are many big players especially Woolworths who have large share
in the market place (Bettis et al. 2016). This helps to increase the bargaining power of the
sellers and thus helps them to have a say in fixing the prices and other things related to
supply.

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c. Threat of Substitutes- The presence of large number of other competitors in the market
makes life tough for the industry. The presence of cheap products with more or less the
same type of quality can hamper the proper functioning of the organization. Such a
problem can hamper the operations of the business. The threat of substitutes will always
remain a potential danger for the organization (Wheelen et al. 2017).
d. Threat of New Entry- The presence of large firm like Woolworths, Coles and some other
small and medium sized organizations prevents other kind of organizations to start their
retail business easily in Australia. It will be tough for new firms to gain a foothold in the
market in the presence of these brands. The absence of threat to new entry ensures a
monopoly of some of the firms in the Australian retail sector.
e. Rivalry among Existing Firms- The most intense rivalry in Australian retail sector is in
between Woolworths and Coles. Both these companies engage in strategic fights in the
market to gain the largest foothold (Arli et al. 2014). The strategic war between these two
firms forbids other small and medium sized business in the retail sector to gain profit
from the operations of the following business.
Conclusion, Limitations and Recommendations
Conclusion
The following assignment provides a clear and transparent view of the different strategic
paths that are selected by the management of the mentioned organization. The management of
the mentioned organization has implemented the strategies in such a way that not only it has
helped them earn the praise of the customers but has also helped them to be the number one retail
company of the island continent. The following report has presented a transparent picture of the

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management of the company along with the mission and vision statement of the company
(Robson 2015). These statements will help the readers to gain an idea of the aims and objectives
of the business organization in the market where it operates. The main theme of the project
which is the strategic objectives and their implementation in the business structure has been
discussed in a broad way which paves the way for other business organizations to implement the
market proven strategies in their own business. However the main part of the project or the most
vital part of the project stands out to be the literary review of the project which provides all the
detailed points regarding strategic marketing and their use by the mentioned supermarket of
Australia. The retail industry in Australia is mature and intensely competitive in nature with a
very low potential and thus most of the business houses either fails or do not enter this particular
segment of market (Meyer Neck and Meeks 2017). The main reason behind this lies in the
presence of the huge market share with Woolworths and Coles.
This huge market share usually stands at more or less 70% of the total supermarket share
in Australia. The intense competition in market for Woolworth’s is provided by Coles. Despite
the presence of such a huge competition in the market the organization never fails to achieve the
goals especially the goal of raising the ceiling of its sales every year by a certain degree to stay
sustainable in the market in the long run. The management of the mentioned organization must
utilize all its resources to full extent which will help them to increase their strength and reduce or
mitigate their weaknesses. Apart from this it must try to utilize the opportunities in the business
which will help them to mitigate the threats that could hamper the operational and productive
performance of the business (Meyer Neck and Meeks 2017). Woolworths has understood the
business as a process from its huge range of experience and thus have made them capable to
enhance the flexibility of operations through close range integrations. It has also been able to

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increase the value for its business by broadening the category of products and services offered by
them to the customers of the organization. The strategic advantage of the business organization
has helped them to gain a competitive edge over the other rivals especially Coles in the
Australian Supermarket and retail category.
Limitations
The strategic plans of the mentioned supermarket of Australia seem to be in the right
place and heading in the right direction. However after a thorough analysis of the whole
assignment, some serious limitations have been found in the planning, selection and
implementation process of the strategic plans. The absence of proper expansion policies in the
market is a serious limitation in the business. The absence of expansion policies can hamper the
future of the organization. There must be adequate expansion policies in the business that can
help them to introduce new products, gain revenue and most importantly earn new customers.
Apart from that the use of traditional marketing and promotional policies also tends to limit the
scope of the business to a certain area. New companies with a better marketing technique are
slowly gaining ground in Australia just because of the failure of Woolworth’s management to
apply new and latest policies for the success of the business. The absence of proper innovative
policies is also one of the main problems for the business. The lack of innovative policies in the
business limits the ability of the business to make strides in new areas and improve their business
abilities.
Recommendations
In line with the famous strategy of Woolworths, the goal of the management must be
always to put the priorities of the customer first across all the brands. The management of the

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following company must follow a dedicated set of plans to achieve the priorities of the business.
This includes the likes of;
1. Building a customer and store led culture and team
2. Generation of a sustainable sales momentum in different categories of products
3. Gradually becoming a lean retailer through end to end process and systems excellence
4. Empowerment of the portfolio business to pursue the strategies that will help to deliver
the shareholder value of the business.
5. Providing investment opportunities to different business of the organization and increase
the opportunities of the business.
The following aims and strategies can only be achievable by the building up of a great retail
team that will listen to all the customers of the organization, team members and also the
employees working in the particular organization. The management of Woolworths must start a
feedback program for both the customers and the employees to get an idea of their performance
and brand satisfaction among the customers and on the other hand get a clear idea about their
different needs and demands. Some of the main features of the Woolworths management must be
to ensure the presence of customer trustworthiness. The below provided figure will show on how
the Company can improve the brand reputation. There is a high need for the organization to
continuously innovate the different business of the organization as because proper and efficient
innovation is the key to the success of the company. The main aim of the business will be to
change the perception of the business and develop the business into a totally new concept
altogether. This will include;
Change in the Business

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The management of Woolworths must give a look into the retail business as the growth
of e retail business has captured the attention of a large section of people in this competitive
world. The management must think about opening a e retail wing to utilize the opportunity and
also to ensure that they does not fall back in the ever changing world of retail business. Apart
from the following consideration the change in the concept of the business from management
based to customer based is also one of the major transformations that must be performed by the
management to stay competitive in the business. The change in the strategies can be achieved by
means of;
1. Placing the customer first
2. Listening to the customers
3. Creativity and Innovation
Future of Shopping
The use of technology and other latest innovations will change the way of modern
shopping and thus the management of Woolworths must make it a point to use the latest
technologies and applications to drive the growth in the business.
Rewards for employees and Customers
The management of the mentioned company must provide rewards to the customers on
some buying and also provide rewards to the employees of the organization to ensure their peak
productivity.
Working Harder for Customers

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Last but not the least in any way, the management of the organization must ensure the
presence of hard working and dedicated staffs to help the customers fulfill their needs and
demands. Therefore working hard for the customers will help the business to grow in size and
earn profit.
References
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2014. Woolworths Australia and
Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business, and
Accountancy| Ventura,16(1), pp.27-46.
Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable
cumulative knowledge in strategic management: A call for a broad and deep conversation among
authors, referees, and editors. Strategic Management Journal, 37(2), pp.257-261.
Bettis, R.A., Gambardella, A., Helfat, C. and Mitchell, W., 2015. Qualitative empirical research
in strategic management. Strategic Management Journal, 36(5), pp.637-639.
Canelandcentral.com.au. 2016, Woolworths - Caneland Central. [online] Available at:
https://www.canelandcentral.com.au/store-directory/woolworths/ [Accessed 26 Jul. 2016].
Center, H.F.C., 2012. Mission and vision. Statement. Obtained at< https://hfcckc. org/about-us.
html.
Coburn Architecture. 2016, Woolworths - Coburn Architecture. [online] Available at:
https://www.coburnarchitecture.com.au/portfolio/woolworths/ [Accessed 26 Jul. 2016].

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Continuum, Q. 2011, Woolworths WOW Notes II Summary. [online] Macrobusiness.com.au.
Available at: https://www.macrobusiness.com.au/2011/10/noting-woolworths-notes/ [Accessed
26 Jul. 2016].
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
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Danziger, S., Hadar, L. and Morwitz, V.G., 2014. Retailer pricing strategy and consumer choice
under price uncertainty. Journal of Consumer Research,41(3), pp. 761-774.
Ekpe, E.O., Eneh, S.I. and Inyang, B.J., 2015. Leveraging Organizational Performance through
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