Work Based Learning: Personal Skill Audit and Development Plan

This document discusses work based learning and focuses on personal skill audit and development plan for a sales and marketing manager. It also explores the skills and knowledge required for a front office manager. Additionally, it provides insights on evaluating and documenting learning and progress with reflective logs and journals.

Work based learning
Part 1

Table of Contents
INTRODUCTION...........................................................................................................................3
Document a skill audit and produce a personal development plan.......................................3
Produce a short report that reflects the progress in planning and undertaking work role......8
Skills and knowledge required as a front office manager......................................................8
Planning for future career role................................................................................................8
Evaluate and document your learning and progress with reflective logs and journals..........9
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12
Appendix:.......................................................................................................................................13
Performance development plan.........................................................................................13

INTRODUCTION
Work based learning is regarded as a educational aspect that is used for depicting of the
real experiences to employees that is associated with applied academic and technical abilities
related with employability in organisations. Premier inn is a British hotel chain that is operating
across various locations that includes suburbs, city centres and airports, at same time they are
competing with Ibis and travelodge group of hotels (Abaho, 2019). Premier inn is a British
hotel chain that si ne of the largest UK hotel brad having approx 800 hotels and 72000 rooms.
They are operating across various locations that includes suburbs, city centres and airports
competing with various other brands, it was established in 1987 as Whitbread as travel Inn. It
accounts for 70 percent of Whitbread’s earnings. Present report is based on making a detailed
evolutional of the personal skill audit of a individual based on which further personal
development plan is created to receiver with the skill gaps. There is also analysis of different
ability and competencies that is required for the objective of executing roles assigned in the
course of performing job role.
Document a skill audit and produce a personal development plan
Personal skills are the process of developing of a contrast among skills and abilities according to
the individual competence level and abilities so that functions can be performed in a better
manner (Lee, 2020). Personal skill audit is very helpful in making assessment skills &
Proficiencies for performing the role of sales and marketing manager of Premier inn. As per the
performance development plan that is mentioned in the appendix there will be learning of proper
Problem solving skills, Determination and Negotiation & conflict resolution skills that are
required to work effectively in the changing global economy. It is going to assist in paying

attention to behaviour and requirement of proper decision making that can help in taking all the
deliberate efforts to have proper mutual support and cooperative behaviour across teams.
Skills Personal audit questionnaire 1 2 3 4 5
Creativity skills Creativity and innovations are the two most
important skills that are required for creating
appeal to the target segment of customers. It
is necessary for development of aesthetic
sensibility and brainstorming of theme for
development of attractive advertisements.
This is very necessary for devising of loyalty
programs and different campaigns in context
of organisation.
*
Communicatio
n skills
For performing the functions of marketing
and sales manager there is requirement of
verbal communication skills that is required
for communicating effectively with the team
and with the prospective customers. I believe
that I posses these skills according to the
requirements of my present job roles and
responsibilities (Khalid, Haron and Masron,
2018).
*
Analytical
skills
Marketers require some research based
analysis to determine the requirements of
audiences according to their needs. It requires
formation of careful strategy to reach to
logical conclusions.
*
Technology
skills
For the purpose of having proper proficiency
in the process of tracking of progress there is
requirement to measure the success of social
media campaigns, different varying programs
*

to create marketing campaigns, all these skills
are very important for development of
suitable social media strategy.
Organisation
skills
There are some of the skills that are very
important to perform different functions
assigned in course of organisation. It is
associated with proper time management,
respond to threats of competitors, problem
solving, dealing with criticism and
conforming of work according to deadlines.
*
Marketing
skills
These skills are very crucial for analysing the
customer survey data, collaboration with
designers for creation of logo is, composing
of marketing mails, creative thinking and
being more detail oriented. These are some of
the skills that are essentially required to
perform the job roles and responsibilities of
marketing manager in Premier Inn.
*
From above mentioned skill audit it can be analysed that there is gap in the skill development
process that has to be dealt so that further skill enhancement and development can help in
dealing with such gaps in context of organisation. For this purpose there is SWOT analysis that
will help me in making a assessment of the areas to be developed according to weakness.
Strength Weakness
 Communication skills is my strength
as I poses both verbal and written
communication skills that is going
to assist me in performing my future
job roles and responsibilities when I
will be performing my job role as a
 creativity skills are one of the most
crucial skills. It is very important to
perform the job role as a marketing
manager because marketing
function of a organisation requires
high amount of creativity and

marketing manner in Premier Inn. innovation to create some strategies
that can provide competitive
advantage for the organisation.
Opportunity Threats
 There is a opportunity to further
work on self-improvement of my
analytical skills. These skills will
help in completion of market
research, conducting timely SWOT
analysis of business, critical
thinking procedure and devising of
marketing plans by assessing the
industry standards.
 Technological skills are very
important to perform the job role of
a marketing and sales manager in
Premier Inn. With changing
dynamic environment there is need
to adapt to the requirement of
customers that is to focus on
application of updated
technological measures.
PERSONAL DEVELOPMENT PLAN:
What do I want What will I do to
achieve this
Resources Success criteria Target
accomplished
dates
Effective
Technological
skills
I will be working
on attending of
webinars for the
purpose of
improving my
present
technological
skills. Apart from
this I will be
working on my
software skills
that is going to
help in key areas
of Microsoft
The resources
required in this
laptop, implement
connection for
this job role.
The success
criteria will be
when I will able
to perform all the
assigned job roles
as per the need to
perform the job
role.
2 months

office
development.
Enhancing
Present
marketing skills
In order to
perform the job
role of a
marketing
manager there is
need to work on
the present
communication
skills. As a
marketing
managers I have
to work on skills
of
For the purpose
of improving
marketing skills I
will be properly
making
communications
with people,
analysing
marketing
strategies.
The success
criteria cam be
measured in terms
of successful
marketing
campaign lead
and managed by
me in coming
time period for
premier inn that
can provide it the
required
competitive
advantage.
3 months
Organisation
skills
It requires to
develop skills of
conducting
customer surveys,
critical thinking
process,
demonstration of
products,
developing
effective social
media strategies,
development of
new products.
In order to learn
organisation skills
I have to work
with my
teammates,
superiors learn
basic skills and
unstained the way
they are
organising their
assigned job
roles. Proper
analysis of the
internal
Proper evaluation
of advertising
proposals and
meeting up of
assigned
deadlines of
work, evaluation
of outcomes from
timely meetings
and discussions,
facilitation of
customer relation
management
software,
4 weeks

organisational
structure and
culture is also
required to get
insights of the
way work has to
be managed &
organised in long
run.
interviewing of
sales staff for
determination of
customer view
points and
outcomes.
Produce a short report that reflects the progress in planning and undertaking work role
For the purpose of performing the job role of a sales and marketing manager the above
mentioned performance development plan will be very helpful. It is going to assist me in
development of key areas that require improvement in the course of business. For the purpose of
making effective communication and managing of teams I require to work on my present
management skills (Rahmatillah and Desiana, 2019). The overall conceptual learning has to be
focused to deal with different challenges that are associated with my job role. If there are any
type of complex issues those have to be timely resolved to enhance the productivity of
organisation.
Skills and knowledge required as a front office manager
Personal skill audit is a process for evaluating the abilities & skills with respect to present
competence of individuals that is required to perform the job roles. With regards to this the
personal audit plan that will help in making a assessment of the skills & proficiencies for
performance of job roles of a sales manager.
Planning for future career role
Each individual is willing to work for a higher job position on the organisation for their future
career role. In future I am willing to work in the front office department of Premier Inn. For this I
have to further plan my career role that can help in getting the required career growth and
success (Bintani, 2020). The process of planning for becoming a assistant manager is mentioned
below:

Knowledge about potential career options: In this initial stage I will identify all the career
options according to my present skill and knowledge base. Such as
Focussing on competence and skills: In the second phase I will be working on technological skill
as working in the front office department there will be need of developing sufficient skills to
perform such assigned job roles.
Development of SMART goals: for the purpose of developing of such skills there is requirement
of direction, motivation, clarification, assistance, focus for the career. For this development of
smart goals is required (Kumar, 2017). Such as in present situation for the objective of
performing the job role of a front office manager I will be working it by setting up of deadline of
time period of six months.
Development of career action plan: For the objective of working as a front office managers in
premier In I have to create a plan for achievement of this objective. Career action plan is going to
assist towards developing my key areas of predevelopment for constant support and confidence
in the organisation.
It is analysed from above mentioned preparation of future action plan that this process is very
important to achieve my laid objectives in the devised time frame (Siagian and Siregar, 2018).
This will help in future individual growth and development process also.
Evaluate and document your learning and progress with reflective logs and journals
Reflective log: It is related with the way people have to be motivated for maintaining a record of
learning and the overall value associated with self analysis at different stages, this process is very
important to analyse the way competencies and skills are developed in context of organisation.
Reflective journal: It is a basic paper that is used by students for the purpose of reflecting the
overall experiences, view point, it acts as a medium to reflect the overall ideas and requirements
to enhance the present skill level of a individual (Khemakhem and Fontaine, 2019).
Reflective logs and Journals
What Did I
Learn?
What went well? What could I
Have done better?
What did I gain
from the
experience
Learning and
progress
In the initial
learning stage that
I learnt my
present
I analysed that
according to my
I have understood
that creative skills
I analysed that the
skill gap is

is in Week 1 I
learnt about
personal skills
audit and the way
it has to be
conducted.
knowledge level
and the overall
skill gap in this
situation.
present learning
and knowledge
base there are
some crucial
skills that I am
lacking and have
to work upon to
each to requisite
level in the
organisation.
and technological
skills are two
major requisite
for performing
any job role in
context of
organisations.
present and that
can be filled with
preparation of
SWOT analysis
and personal
development
plan.
In week 2 I had to
learn the pit falls
to deal with skill
audit importance
I learnt the ways
skill audit will
assist me in
dealing with skill
gaps.
I felt that I could
have worked in
improving my
management and
creative skills.
I learnt the impact
of halo effect and
various external
factors that are
affecting the
functioning of
whole
organisation.
The overall
importance of
skill audit.
In week 3rd I
learnt about the
way personal
development plan
can help in
individual
development
I have set
objectives
according to
which I have to
reflect my
experiences.
I have to plan my
future career
requirement.
For the purpose
of optimization of
my potential dn
knowledge base.
Proper skill
development is
very important.
Need to create
personal
development plan
for skill
development
procedure.

Conclusion
From the above discussion, it is conclude that personal skill audit is very important for
getting knowledge about overall competencies and skills required for formation of proper
strategies. Personal development plan is required to use specific measure for skill development in
weak areas. It is very important to work according to my future career options and achievement
of required competitive advantage in the organisation.

REFERENCES
Books & Journals
Abaho, A., 2019. Post conflict recovery efforts and enhancement of human security in Northern
Uganda: A case of peace recovery and development plan (PRDP) in Gulu District.
Bintani, K., 2020, August. Personal Development Plan as a Guidance and Counseling Strategy in
Higher Education. In 2nd International Seminar on Guidance and Counseling 2019 (ISGC
2019) (pp. 18-22). Atlantis Press.
Khalid, A.A., Haron, H. and Masron, T.A., 2018. Competency and effectiveness of internal
Shariah audit in Islamic financial institutions. Journal of Islamic Accounting and Business
Research.
Khemakhem, H. and Fontaine, R., 2019. The audit committee chair's abilities: Beyond financial
expertise. International Journal of Auditing, 23(3), pp.457-471.
Kumar, P.M., 2017. Academic audit and quality assurance in higher education. International
Journal of Management, Technology, and Social Sciences (IJMTS), 2(2), pp.61-68.
Lee, T.A. ed., 2020. The evolution of audit thought and practice (Vol. 18). Routledge.
Rahmatillah, D.D. and Desiana, P.M., 2019, July. Developing Employee’s Competency through
the Implementation of an Individual Development Plan (IDP) for Isra Presisi. In Asia
Pacific Business and Economics Conference (APBEC 2018) (pp. 358-362). Atlantis Press.
Siagian, D. and Siregar, S.V., 2018. The effect of audit committee financial expertise and
relative status on earnings management: Case of Indonesia. Jurnal Akuntansi, 22(3),
pp.321-336.

Appendix:
Performance development plan
Target date Action plan Results of
achievement
Problem solving
skills
2/06/2021 There will be
analysing group
behaviours based on
focus on all the
collaboration skills
such as written
communication verbal
communication, and
non verbal skills.
Leering skills of
emotional intelligence
and softy skills
required at workplace.
Determination 10/06/2021 Focus on various self
motivation aspects by
attending webinars on
Maslow motivation
theories by analysing
specific satisfaction
of, motivation needs.
Higher motivation
level to work towards
achievement of laid
individual and
organisational
objectives
Negotiation and
conflict resolution
skills
15/06/2021 Learning various
collaborative skills
through attending
online learning
sessions.
There is proper
management of
individual
disagreements. With
principles of seeking
of positive
relationships and
maintain of flexible
communication

channels across
organisation.