This report delves into the importance of discourse analysis, English language proficiency, and effective academic writing in conveying information to target audiences. It draws on examples from Martin Luther King Jr.'s iconic 'I Have a Dream' speech and the Equality and Diversity initiative at the British Library. The report highlights the significance of clear communication, proper language use, and structured writing in achieving the intended purpose. It also touches upon the role of English as a means of communication and the need for skilled academic writers to convey complex ideas effectively.