logo

Zara Marketing Essential

13 Pages3931 Words463 Views
   

Added on  2020-12-26

Zara Marketing Essential

   Added on 2020-12-26

ShareRelated Documents
MARKETING ESSENTIAL
Zara Marketing Essential_1
Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3A Role and responsibilities of marketing in Zara...................................................................3B Role of marketing in marketing environment.....................................................................4C Relationship between marketing and organisation functions............................................4D Key elements of marketing function..................................................................................5LO 2.................................................................................................................................................61) Comparison between Zara and H&M ...............................................................................62) Business objective and aim of Zara.................................................................................10LO 3...............................................................................................................................................101) Marketing plan ................................................................................................................102) details about marketing plan of Zara................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12
Zara Marketing Essential_2
INTRODUCTIONMarketing is one of the best thing which generate profit in organisation. It is veryessential for business growth, marketing means promoting, creating and supply products andservices to people's and other businesses. In business world each companies used marketingfunction to increase its growth and success (Benson, 2014). Selling or buying goods is the part ofmarketing activity, which impact on all over the management structure of business. In thisprocess there are many people's who are connected through its contribution in making decisionabout the promotion activity in business services. It is another way to build strong relationshipwith customers and other people in economy. Zara is one of the most famous latests trend clothdesigner company in the world. They make clothes for men, women, kids according to itspreference and requirements, it is a huge brand. This report explains the importance of marketingin organisation, it will also define the process of marketing mix elements which help in raisingthe profitably of business. LO 1A Role and responsibilities of marketing in ZaraOrganisations used uses marketing function to promote its services and goods inmarketplace where they can attract people's towards them. Zara supplies the latest designerfashion outfits at reasonable price to its customers, which make them happy and satisfied to itsservices. Thus, to provide good quality products to clientsclient’s company need to increase itsprofit in business through marketing, it is the only way to growth businesses more than the otherorganisations. Zara is a huge brand they need to give customers what they want, at a cost whichgive them satisfaction. Thus, for this they used use marketing process to raise profit for theorganisation, which make them capable to fulfil the demand of clients.Marketing function play theretheir role in various stages for making profit in Zara.Pricing is the most important part of selling, company set price of products in right level.Through market research they can set their services cost because this will help them tounderstand more about the trends. They need to give clothes to customers within in affordableprices which attract more people towards its business activity (Brennan, 2014). The another roleor marketing is products management, thus to grow its organisation production process morethan its competitors, Zara need to focused on goods benefits and features. They need to makeperfect clothes for women and men which make them happy because the uses of good material in
Zara Marketing Essential_3
the process of making clothes. Promotion is the final stage of production activity, according tothis company promote its products through advertisement on television, templates etc. whichincrease their profitably more than now.B Role of marketing in marketing environmentMarketing department play their essential role in supporting business and promoting theorganisation services (Blattberg, and Deighton, 2016). Through this function Zara can manage itsmanagement process perfectly and increase more profit in its business activity. Market research help company to identify customers and their need and demands whichthey want in products. Through marketing Zara can set their target, they can divide peopleaccording to the age and gender and then made clothes according to it. Segmentation is the bestway which help firm to understand its clientsclient’s requirement and preference better. Theyneed to set their target customers and reach them through promotion and advertisement becausethis is the effective and fastest way to connect with other people's. Analysis activity clear Zaraconcept of making clothes for clients and also help them to get more knowledge about the latesttrend.Customers satisfaction is another role of marketing. Zara need to accomplished clients'expectation towards their services. They need to make correct clothes for people according totheir choice and preferences. Company want to design dress for clients according to its demands.They create the right goods and delivered to the people at the correct time, this will make theirpositive image in customers mind and they want to be stay connected with them for a long time.Thus, to attract more people towards their business activity, they need to give exchange offerwhich increase it'sits profitably. Retain consumers is the way to build strong relationship between the Zara andcustomers. Through this process company need to give people better offers in purchasing clothesfor men, women and kids, thus this facility is the reason that customers keep coming back topurchase more productsC Relationship between marketing and organisation functionsMarketing is transfer of products and services form supplier and producer to the clients. Itcan also be characterised as a function of Zara and set of activity for communicating, deliveringand creating goods according to the value of customers and also for managing the relationshipbetween both of them. It will increase more benefits for company and also for its stakeholders.
Zara Marketing Essential_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Zara's Marketing Mix and Plan
|11
|2637
|42

Marketing Mix of Zara: Product, Price, Place, Promotion
|13
|3114
|47

Marketing Essentials: Applying the Marketing Mix for Business Objectives
|11
|3063
|339

Marketing Essentials: A Comparison of Marketing Mix Strategies of Marks and Spencer and its Competitor
|18
|2744
|50

Comparative Analysis of Marketing Mix Strategies of Zara and Hennes and Mauritz
|11
|3147
|90

Marketing Essentials: Roles, Responsibilities, and Marketing Mix
|14
|3444
|59