Marketing Campaign for Zara's Perfume Product

BMP4004 Contemporary
Issues in Marketing

Table of Contents
Introduction......................................................................................................................................1
Campaign objectives........................................................................................................................1
Measurement of success:.................................................................................................................1
Campaign plan.................................................................................................................................1
Communication 1: Facebook......................................................................................................1
Communication 2: Instagram......................................................................................................2
Communication 3: Twitter..........................................................................................................2
Communication 4: YouTube.......................................................................................................2
Communication 5: Website.........................................................................................................3
Reflection on Campaign..................................................................................................................3
Social Media................................................................................................................................3
Hashtags: Twitter and Instagram................................................................................................3
Reviews: YouTube......................................................................................................................3
Events: Web page........................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................4

Introduction
There are various types of issues that occurs in the process of marketing. For enhancing
the sales of the organization it is critical for management to develop the marketing campaign that
support in spreading the awareness of goods and services when engaging into trading practises.
This report will lay focus on Zara company that deals in different kind of product. In this report,
the marketing campaign of its new perfume product will be discussed.
Campaign objectives
In relation to marketing campaign related to Perfume product of Zara, the numerous
objectives are illustrated. The main objectives are developed with support of SMART goals. The
below mentioned objectives are described below:
 To spread a good brand image of Zara's perfumes in minds of customer within time range
of three months(Shankar and et.al., 2021).
 To enhance profits by 20% within the five months period.
 Improving level of loyal customers within time period of six months.
 Building a good brand image in hearts of customer.
Measurement of success:
There are various range of measures that must be practises for measuring the success rate
of marketing campaign related to perfume product of Zara. The measures are discussed below:
 By measuring success rate through viewing more likes and comments along with sharing.
 The changes because of sales fluctuations are the key parameters for measuring success
rate(John and De'Villiers, 2020).
 Reviewing the Zara's perfume product in the marketing channels like newspapers as well
as magazines.
 By analysing the feedback made by customer on its perfume products on their website.
 Measuring the website traffic through google analytics.
Campaign plan
Communication 1: Facebook
Attention:
1