Analyzing CSR Activities for Competitive Advantage: Charlotte Hotel

This report analyzes the role of Corporate Social Responsibility (CSR) in achieving competitive advantage for the Charlotte Street Hotel. The project encompasses a project management plan covering cost, time, and communication, including a Gantt chart for timeframes. The research employs a qualitative research method, including research design, philosophy, and approach, with data collection through primary and secondary sources. The report presents data analysis using thematic perception techniques and provides recommendations for CSR implementation. The research aims to determine the importance of CSR, its link with competitive advantage, and strategies for the hotel to gain a competitive edge. The report also addresses research limitations and reflects on the value of the undertaken research to meet the objectives.

52MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
Task 1...............................................................................................................................................3
P1 Project aim and objectives for Charlotte street hotel............................................................3
P2 Project management plan with covering the aspects of Cost, time and communication. .....3
P3 Producing Gantt chart for providing time frames..................................................................5
Task 2...............................................................................................................................................6
P4 Small scale research for carrying by applying qualitative research method..........................6
Task 4.............................................................................................................................................15
P5: Research and data using appropriate tool and techniques..................................................15
P6 Recommendation.................................................................................................................18
Task 4.............................................................................................................................................19
P7 Reflection on the value of undertaking the research to meet the objective ........................19

Task 1
P1 Project aim and objectives for Charlotte street hotel.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives”.
Background of study :
Corporate social responsibility is very important for organization. Through the help of
CSR company can easily gain competitive advantage and survive in competitive market. It is
necessary for organization to understand the importance of CSR and implement it within the
organization. Further it is necessary to understand how employee get benefited from the CSR
activities and through which way Charlotte hotel can implement the CSR. The present study is
conducted so that it importance of CSR and how it links with the competitive advantage can be
understand.
Aim: To analyte the role of CSR activities in achieving competitive advantage - A study on
Charlotte street hotel.
Objectives:
 To determine the importance of corporate social responsibility in today's world.
 To identify the link between CSR activities and competitive advantage.
 To recommended key strategies through which business can gain competitive advantage
through their CSR activities
Research question
 Explain the importance of corporate social responsibility in today's world?
 Identify the link between CSR activities and competitive advantage?

P2 Project management plan with covering the aspects of Cost, time and communication.
Time: Time is required in order to complete the entire project on time. Along with this, The
amount of time need for producing the deliverable is directly related to the amount of
requirement which are part of the scope and resources which are allocated to the project.
Cost: Cost is known as the estimation of money which is required for completing the project.
Scope: Scope are the functional elements at the time when completed make up end deliverable
for the project.

P3 Producing Gantt chart for providing time frames
The above critical path show that activities which are highlight in 1,2,4,7,11 are critical activity
which can be delayed. On the other hand activity which are highlighted in 3,5,6,8,9,10 are not
critical as they can be delayed. If activity which are highlighted in pink are delayed then it leads
to increase time and cost.

Work break down structure: Work breakdown down structure is known as the deliverable
oriented breakdown of a project into a smaller component. It is also known as key project
deliverable which organise the team work and into different manageable sections.
Task 2
P4 Small scale research for carrying by applying qualitative research method
 Research design: Research design is method which use to link the research problem.
Through the help of research design all the process of research can be conducted in right
manner. Study and finding can be affected by research design techniques. Along with this
there are different type of research design which can be used in study (Clarke and
Fujimura, 2014). Their are some positive and negative impact of each type of research

design. In this report researcher explained different method and plan for research to
determine the relationship between corporate social responsibility and competitive
advantage for sustainability of The Charlotte hotel.
 Research philosophy: The research philosophy show the different assumption of the
scholar because these expect are based on research strategy. With the help of research
philosophy researcher can investigate in systematic manner. It help in study and
understanding the various hypothesis and practices. Further there are different type of
research philosophy that is interpretvitism, realism and positivism. The interpretvitism
searches is based on various beliefs and values which provided the justification of
carrying out whole research (Perner, Citerio and Joannidis,2015). While positivism
research is based on highly structured method, then investigation can be find out with the
help of statistical technique. Further, for collecting a qualitative data researcher used
interpretvitism method. For determining the importance of corporate social responsibility
for Charlotte hotel researches used this method.
 Research approach: Research approach help in understating overall research in
systematic manner. Further, research approach is divided into different type such as
inductive approach and deductive approach. Inductive approach start with detailed
observation and developed with new theories (Wiek and Lang, 2016). On the other hand
deductive approach is used for testing the existing theory then hypothesis developed for
carrying out whole research. In inductive research qualitative technique is selected for
gathering the data. Through the help of this whole research can be understand in different
way with the help of exploring a new theories and framework. Researcher used research
approach on the basis of nature of investigation. In the present report researcher used
inductive research for deep understanding. This inductive approach is very helpful for
investigating the relationship between corporate social responsibility and competitive
advantage. Further in the inductive research demand for the demand of the research and
of collected data. It also give better outcome at a time when quantitative technique is
considered for research. However the deductive research focus on the all the information
which is collected first time (Dumay and Cai, 2015). Through the help of this approach
researcher construct the new theory with the help of qualitative technique. In the present

study Charlotte street hotel is focusing on implementing a CSR for this it need to deep
understand it with the help of this techniques.
 Data collection: Data collection method is used for collecting and evaluating the data
which is collected through different sources. This help in achieving aims and objectives
of the research project (Simonsohn, Nelson and Simmons, 2017). There are two methods
through which researcher can collect data that is primary and secondary. In the primary
research data is collected which is fresh and not yet published in books and journals.
Primary data can be collected by two method that is quantitative and qualitative.
Researcher can used questionnaire or conduct interview for collecting primary data. On
the other hand secondary data is that which is already published in books and journals,
internet etcs. Through the help of research data researcher can increase the level of
validity and reliability of study. In the present study researcher used both primary and
secondary method for collecting information and data. In primary research scholar used
questionnaire for gathering data (Lushey and Munro, 2015). The reason for choosing this
data is to determining the importance of corporate social responsibility for Charleotte
street hotel. On the other hand researcher also used secondary research in which data is
collected from books, libraries and internet. Information collected through secondary
research help in understanding the different view of different researcher. In order to carry
out research on determining the importance of CSR at Charlotte street hotel and for
achieving the valid outcome. In primary research all question is prepared on the basis of
aim and objectives. Manager who are working at the Charlotte street hotel is taken into
considerations, so that reliable information can be gained (Bryman and Bell, 2014).
Through this researcher can find the view of manager related to implementation of CSR
at Charlotte street hotel.
 Data analysis: Data analysis is very important part for conducting whole research. It also
help in attaining aim and objectives of whole research and came with valid conclusion.
There are different type of tools and techniques used by researcher for evaluating the
collected information (Gast and Ledford, 2014). The tools and techniques are used, so
that data analysis is to convert in the raw data into a valid conclusion. It is so because it is
important for organization to carry out the analysis of information which is collected
from both primary and secondary sources. In data analysis there are two type of

techniques that is qualitative and quantitative technique. Further, for conducting the
qualitative research, researcher will used thematic perception technique. Along with this
chart and graphs are also added so that it become easy to understand the result and
outcome. While on the other hand, quantitative technique can be used when all the
information is collected and present in numeric way. SPSS can be used by researcher for
conducting the qualitative research (Tarone Gass and Cohen, 2013). This are the
statistical tool and technique such as Z test, descriptive test. For identifying the
importance of implementation of CSR at Charlotte street hotel this technique.
 Research limitations: in this whole study which is conducted by researcher has been tires
to give best efforts for this research projects. Further, there is not enough time and
resource for highly detailed research. Through the help of survey there are 5 managers
are selected by the researchers. It is so because this sample is not high or low. Apart from
this there is not enough resources available so researcher not used any highly advanced
tools and techniques (Mackey and Gass, 2015). Therefrom researcher also used
qualitative technique in which themes were prepared for measuring the importance of
CSR for gaining competitive advantages.
Task 4
P5: Research and data using appropriate tool and techniques.
Name:
1.) Is Corporate social responsibility is important for Charlotte hotel in today's world?
 Yes
 no
2.) Do you think that there are relationship between CSR and competitive advantage
 Yes
 No
3.) Do you agree that implementation of CSR is responsibility of Charleotte hotel?
Strongly agree
 agree
 neutral

 disagree
 strongly disagree
4.) Which of the following problem the Charlotte street hotel is facing?
 Children work
 women right
 employee safety
5.) What CSR initiative will be undertaken by Charlotte street hotel.
 Health
 environment
 women empowerment
6.) How will you implement your CSR initiatives?
 By providing financial support to community based organization
 By organizing charity event every year
 Through voluntary organization
7.) Who is mainly responsible for implementation of CSR at Charlotte street hotel?
 HR department
 Administration
 Manager
8.) Recommend strategy for CSR implementation on Charleotte street hotel?
 A separate department
 Line Department
 foundation trust
 NCO
Theme1: Corporate social responsibility is important for Charlotte street hotel.
1.) Is Corporate social responsibility is important for Charlotte hotel in today's world?
Frequenc
y
Yes 3

no 2
5
Interpretation: from the above chart it can be interpreted that there are 3 managers out of 5 who
think that CSR is important for Charleotte street hotel. On the other hand there are 2 managers
who think that there is no need to implement CSR for hotel. Hence, it can be stated that hotel
need to implement CSR because it is very important for organization. It benefits employee as
well as help in making brand popular among the competitor and media. Along with this all CSR
activities help in gaining publicity.
Theme 2: There is relationship between CSR and competitive advantage?
2.) Do you think that there are relationship between CSR and competitive advantage
Frequenc
y
Yes 4
No 1
5
Yes no
0
0.5
1
1.5
2
2.5
3
3.5
3
2
Column B
Column C

Interpretation: Aforementioned chart show that there are four respondents who stated that there
is relationship between CSR and competitive advantage. On the other hand, there is one
participants who stated that there is no relationship between CSR and competitive advantage.
Hence, majority of respondent are agree with link between both CSR and competitive
advantages. If company provide fund to charity and benefits its employee then it can easily
survive competitive advantage and all CSR activities help in gaining competitive advantage.
Theme 3: Strongly agree that implementation of CSR is responsibility of Charlotte street
hotel.
3.) Do you agree that implementation of CSR is responsibility of Charlleotte hotel?
Frequenc
y
Strongly agree 2
agree 1
neutral 0
disagree 1
strongly disagree 1
5
Yes
No
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
4
1
Column B

Interpretation: Aforementioned chart show that there are 2 respondent out of 5 who are
strongly agree that it is a responsibility of Charlotte hotel to implement the CSR. On the other
hand, there are 1 participants who is only agree while there is 1 respondent who is disagree.
Further there is only 1 manager is strongly disagree to accept that it is a responsibility of hotel to
implement the CSR. Hence, it can be stated that it is a responsibility of Charlotte hotel to
implement the CSR. If organization implement the CSR then it can easily gain competitive
advantage. It also help in satisfying the employee and they will work for the organization with
positive attitude. Further it also provides more business opportunities to the Charlotte hotel.
Theme 4: Employee safety is the major problem which is faced by Charlotte hotel.
4.) Which of the following problem the Charlotte street hotel is facing?
Frequenc
y
Children work 1
women right 1
employee safety 3
5
2
1
1
1
Strongly agree
agree
neutral
disagree
strongly disagree

Interpretation: The above chart interpret that there are 3 responded who state that employee
safety is major problem faced by Charlotte hotel. On the other hand, there is one participants
who think that hotel is facing issue related to the children work while there is one manager who
think that women right is major problem faced by Charlotte street hotel. Hence, from the above
result it is clear that employee safety is big issue so company need to focus on this issue and
make improvement so that employee within the organization can work safely and securely.
Theme 5: Environment is the CSR initiative which should be undertaken by Charlleotte
street hotel.
5.) What CRS initiative will be undertaken by Charlleotte street hotel.
Frequenc
y
Health 1
environment 3
women empowerment 1
5
1
1 3
Children work
women right
employee safety

Interpretation: From the above chart it can be interpreted 3 respondent focus environment CSR
initiative while there is one who state health should be CSR initiative activity. On the other hand
it can be stated that there is only one respondent who think that women empowerment CSR
initiative which should be implement within the organization. Hence from the above chart it is
clear that organization need to focus on keeping its surrounding environment neat and clean.
Charlotte hotel need to make product and services which are environmental friendly and like by
its customer. Further it need to focus on recycling the wastage it help in making environment
pollution free.
Theme 6: Charity event can be implement by Charlotte street hotel for CSR initiative.
6.) How will you implement your CSR initiatives?
Frequenc
y
By providing financial support to community based organization 1
By organizing charity event every year 3
Through voluntary organization 1
Health
environment
women empowerment
0 0.5 1 1.5 2 2.5 3 3.5
1
3
1
Column B

5
Interpretation: From the above chart it can be interpreted that there are 3 respondents state that
organizing charity event every year is one of the best way for implementing CSR initiative.
While there are only one participant who think that by providing financial support to community
base organization help in initiating the CSR. On the other hand, there are 1 respondent out of 5
who state that through voluntary organisation Charlotte street hotel can implement the CSR
initiative. Hence, is clear that Charlotte street hotel can initiate its CSR activities by organizing
charity event every year.
Theme 7: Administration is responsible fir implementation of CSR at Charlotte street
hotel.
7.) Who is mainly responsible for implementation of CSR at Charlotte street hotel?
Frequenc
y
HR department 1
Administration 3
1
3
1
providing financial support to
community based organization
organizing charity event every
year
Through voluntary organization

Manager 1
5
Interpretation: From the above chart it can be interpreted that Administration is responsible for
implementing the CSR at Charlotte street hotel. While only 1 participant state that HR
department is responsible for implementing CSR. While there are only one respondent who state
that manager is responsible for implementing the CSR. Hence, it is clear that majority state that
there is only it is a responsibility of CSR for implementing the CSR at Charlotte street hotel.
Theme 8: Recommended strategy is foundation trust strategy for CSR implementation
Charlleotte street hotel.
8.) Recommend strategy for CSR implementation on Charlleotte street hotel?
Frequenc
y
A separate department 1
Line Department 1
foundation trust 3
5
HR department
Administration
Manager
0 0.5 1 1.5 2 2.5 3 3.5
1
3
1
Column B

Interpretation: From the above chart it can be interpreted that there are 3 responded who stated
that foundation trust is one of the best strategy for CSR implementation. While there is 1
participant who stated that a separate department is one of the best strategy for implementing the
CSR. On the other hand, there is 1 participant who said that line department which is one of the
best way for implementing the strategy. Hence, if company implement the CSR plan on the
basis foundation trust then it may be very beneficial for it. On the other hand in descriptive
research deigns it help in describing the characteristics of population which are included in the
study. Further, their us exploratory research which help resercher in identifying the cause and
effect relationships. With the help of this researcher can reach to the end of result.
P6 Recommendation
From the above data analysis it analysed that CSR is very important for the organization.
There is link between CSR and competitive advantage Further Charlotte street hotel need to
focus on implementing the CSR plan by making proper budget allocation for the CSR. Further
company is facing problem related to the employee safety. So company need to focus on safety
of employee at workplace.
1
1 3
A separate department
Line Department
foundation trust

 Firstly for implementing the CSR Charlotte street hotel need to identify the focus
programm. If there are too many causes then company is unable to manage them.
 Charlotte street hotel can implement the CSR initiatives by organizing the charity event
every year. Along with this company can initiate through voluntary organization.
 If company want to successfully implement the CSR then it need to involve its employee
at the time of implementing strategy. Further Charlotte street hotel can encourage its
employee to use there are knowledge and skill for implementing CSR. Each and every
employee should be aware of CSR so that it can participate in it. Along with this
company can take feedback from its employee so that it can easily make changes on the
basis of given feedback.
 Charlotte street hotel can allow participating in volunteer efforts at the time of working
hiur and donate some money. Along with this company can hire workers for overseeing
their corporate social responsibility efforts.
 Company can share its corporate efforts with its stakeholder so that it can easily
implement the CSR. It can share information with its different stakeholder such as
customer, employees, community and partners.
 Company need to focus in making product and services which are environmental
friendly. Along with this company can recycle the wastage so that water and air not get
polluted.
 Further it can be recommended that Charlotte street hotel can provide safe working
environment and educational assistance to its employees.
 Company can purchase fair trade product and support its workers by providing them
some benefits.
 Further it can be recommended that small business Charlotte street hotel implementing
CSR that is it can reduce the consumption of water, energy and other natural resources. It
can also used the recyled and recyclabe materials.
 Provide training and development facility to employee and encourage them to look for
additional way for reducing the environmental impact. Such as company can used Green
power that is renewable energy.

Task 4
P7 Reflection on the value of undertaking the research to meet the objective
The above research project it is identified that there are various research method which
need to taken into consideration for carrying out whole research. I find out that for conducting
whole research for meeting the objectives company need to firstly to devise a plan and schedule
each project for monitoring and completing the aims and objectives. Further then Gantt char
need to produce for providing the timeline and stages for completion. I analysed that there are
two methods for conducting collecting a data and information that Primary and secondary
research techniques both the techniques are very helpful for collecting the information which is
need and already published in books and journals. After collecting information it is necessary to
analysed it by making theme and charts. Further my own learning is that I understood each and
every method in form the depth. By applying all the different type of techniques all the finding
can be clearly understood. Their are different type of techniques which is used for implementing
the whole plan that is qualitative and quantitative techniques. Both technique are very helpful
for organization such as in qualitative technique themes and charts are made and on the basis of
this interpretation is done. Apart from this in qualitative research their statistical tools and
techniques used such as Z test etc. further I learned that there are different types of approach that
are inductive and deductive both are help in deep understanding or research.
Along with this I also understand the way of preparing Gantt chart and questionnaire. I
also identified from the research that there are different type of question prepared such as open
ended, closed ended etc. on basis of them interpretation is done which help in getting finding of
primary research. Further I also understood the importance of implementation of CSR within an
organization.
The present research help in meeting the objectives with the help of primary research.
Along with information collected from primary research help in accomplishing the aim. With the
help of research methodologies section it becomes easy to understand which techniques is
effective in order to meet objectives. Further I take guideline from my tutor who support in
completing the aims and objective of present research.

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