Analyzing Talent Management and Retention Strategies at Morrisons

This project is a comprehensive case study examining talent management strategies at Morrisons, a UK-based supermarket chain. The assignment begins with an introduction outlining the importance of talent management in small companies, followed by the project's aims, objectives, and research questions, which investigate the role of talent management, obstacles faced, and strategies for workforce retention. A detailed project management plan is presented, including cost estimation, scope definition, and timelines. The project utilizes a work breakdown structure (WBS) and Gantt chart to illustrate project phases and timelines. The research methodology employs both primary and secondary research methods, with primary data collected through questionnaires administered to Morrisons employees. Secondary data is sourced from journals, articles, and websites. The research also includes qualitative and quantitative methods. The project analyzes data, presents findings, and concludes with recommendations for improving talent management practices within Morrisons. The assignment also reflects on the student's learning and development throughout the project.

UNIT -6

Table of Contents
TOPIC: “To examine different strategies in order to manage and retain talent at work place” A
case study on Morrisons..................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Project aims and Objectives..................................................................................................3
P2) Project management plan......................................................................................................5
P3) Devise work break down structure and Gantt chart for providing time frame and
completion stages.........................................................................................................................6
TASK 2............................................................................................................................................9
P4) Small scale research with application of primary and secondary research methods.............9
P5) Finding of data and information with appropriate tools & techniques................................10
P6) Recommendations...............................................................................................................18
TASK 2..........................................................................................................................................19
P7) Reflect the values of respective project...............................................................................19
CONCLUSION..............................................................................................................................20
REFLECTION...............................................................................................................................21

TOPIC: “To examine different strategies in order to manage and retain talent at work
place” A case study on Morrisons.
INTRODUCTION
Small companies holds a great role in ensuring growth and success of economy. Small
scale companies perform different activities which is important for well being, upliftement and
development of whole society. The present report is based on talent management practice under
which a lot of activities are performed for managing employees at work place in an appropriate
way. It is concern with hiring, selecting, motivating as well as retaining work force in order to
run business smoothly (Eriksson, Larsson and Pesämaa, 2017). In the present report Morrisons is
taken into consideration which is a well known supermarket company based on UK. It offers
wide range of products for catering the needs of buyers. In this, suitable strategies of talent
management are discussed in respect of company along with challenges pertaining to effective
talent management. Project aims, objectives, research questions are significant part of report. It
also includes detailed project management plan along with WBS, Gantt chart and research
methodology. At the end, necessary recommendations are also included in the report for further
improvement and enhancement along with the reflection of research project over own skills &
development.
TASK 1
P1) Project aims and Objectives
Research Aim: “To examine different strategies in order to manage and retain talent at
work place” A case study on Morrisons”
Research objectives:
 To acknowledge the role of talent management in organization.
 To ascertain the obstacles faced by Morrsion during effective talent management
 To identify strategies to manage and retain work force within Morrison.
Research Questions

 What is the role of talent management in organization?
 What are the obstacles faced by Morrsion during effective talent management?
 What are the strategies to manage and retain work force within Morrison?
Rational of study:
The present study is based on talent management which is an emerging concept and need
to adopt by HR managers in an efficient manner for getting positive results in future period of
time. The study provided significant amount of information pertaining to talent management.
Vast information on the subject will help in order to prepare appropriate strategies and perform
future roles and responsibilities in an efficient manner. Talent management is a crucial concept
which assists company in retaining work force for significant period of time.
Literature Review:
As per the view point of King, K., (2018), talent management is function under which
employees are managed in such a manner that they are able to drive positive outcomes for
benefit of company. In talent management, organization arranges necessary training &
development programs for improving productivity & efficiency of work force. Talent
management practices play a vital role in hiring best suitable & talent employees which further
provide an edge to organization over rival firms.
As per the view point of Banjević and Nastasić, (2019), there are several challenges
faced by company during efficient talent management. It is difficult to hire and retain talented
people till longer run as now, employees are likely to switch over one company to another in
short period of time in search of growth opportunities. Further, motivating work force is not an
easy task for this, there is requirement to analyze needs and requirements of employees. Hence,
HR managers of Morrison face a lot of obstacles while managing and retaining talent at work
place.
As per the view point of Tazieva, (2020), there are several strategies used for retention of
work force. Training and development is a crucial strategy under which HR managers arrange
appropriate training programs such as on job and off job functions for improving productivity of
employees. In addition, they also motivate work force by adopting appropriate methods like

monetary and non monetary. All these strategies are helpful in managing and retain employees in
significant manner.
P2) Project management plan
Project management plan is basically a blueprint of all the activities that researcher required
in order to complete the project. It involves several aspects such as risk, cost, scope, quality and
many more. This plan is really important and assist to attain predefined research objectives in an
effective manner. It is important for researcher to develop a project management plan as it help
in achieving research objectives effectively and properly. The variables of project management
plan is given below:
Cost: It is basically the amount that is required in order to complete the project. In addition
to this, it is important to analyze the cost of project so that there is proper control over cost
(Beulen and Ribbers, 2020). By the assistance of this, the manager will be able to ensure proper
execution of activities. For the present study, the overall cost estimation is dollars 800.
Scope: It is determined that the present study has broad scope in order to provide better
grasp on talent management which will help researcher to implement future projects in an
effective and efficient manner. In addition to this, it also help in gaining insight about issues
related to talent management due to which an organization is able to develop appropriate
strategies to manage and retain competent workforce.
Time: It is another important aspect of a project where investigator need to determine the
overall time required in order to complete the project (Onyusheva, Thammashote and Thongaim,
2020). It is important to finish the project within given timeframe so that there is proper
utilization of all the available resources. In context to the present study, the time period of 3
months has been determined by investigator.
Quality: Herein, It is important to maintain higher quality of project by the duration of
project. For this, investigator is needed to collect information and data from authentic as well as

relevant sources. It will further assist in developing valid and reliable conclusion in an effective
manner.
Communication: It is important that an effective communication take place among the
participants and other stakeholders of study. It assist in declining misunderstandings and
confusion among the parties which help to get desired results. For this, research and make use of
different communication channels such as email, oral communication and many more in order to
communicate to the stakeholders about the activities of resources.
Risk: It is determined that every study is associated with some kind of risk such as lack of
resources, lack of finance, ineffective communication and many more (Wagner, Meilby and
Cross, 2019). It is important for research to have backup plan in order to deal with the risk and to
achieve objectives timely.
Resources: There are different resources needed in order to complete the study in a
successful manner. It involves manpower, techniques, machines and many more. All these
resources are important in order to reach an appropriate conclusion and achieve research
objectives within given timeframe.
P3) Devise work break down structure and Gantt chart for providing time frame and completion
stages
Work breakdown structure is technique which is applied in order to break down the
projects into small and manageable components so that the whole project can be completed
within pre defined time. With this structure, it is easy for each and every individual associated
with project to identify own roles & responsibilities for completion of project in timely manner.
Work breakdown structure is defined as a technique in which the whole project is divided into
smaller tasks (Ali, Warren and Mathiassen, 2017). In addition to this, it help researcher to decline
the level of complexities and fulfill the assigned activities in minimum possible cost. In this,
researcher breakdown the overall project into manageable and smaller tasks which is easy to
execute or implement. The main aim of work breakdown structure is to finish project within less
time frame by bifurcating the whole task into manageable and easy manner. By the assistance of
this, the researcher is able to complete the investigation within stipulated time.It not only makes

the work more easier but also provides clarity to members. In addition, the work is done by
competent employees in a structured way which enhances the probabilities of success of project.
Gantt Chart
Gantt chart is defined as an effective time management tool that help in completing every
activity associated to investigation within predefined time. It is basically a graphical tool which
is used in order to schedule the task in a better and effective manner. This chart involve the
starting and ending time of every activity. It is another crucial tool of project management that is
used for minimizing level of complexity associated with project. Gantt chart provides detailed
information about starting and ending time of project along with the responsibilities of team
member in completion of whole project successfully (Ardolino and et. al., 2018). However, it
helps in completing project in timely manner but there is requirement to devote significant time
for completion of this chart. The project activities is showed on horizontal axis and the time to
complete such activities is shown on vertical axis. Apart from this, it also represents deadlines,
scheduling, dependencies and so on. The Gantt chart of present study is given below:

TASK 2
P4) Small scale research with application of primary and secondary research methods
Primary data: It is the information which is collected by researcher first time for meeting with
specific requirements. Primary data is first handed and completely raw thus has higher
authenticity & relevancy (Waddock, Bodwell and Leigh, 2017). For present study, primary data
has been collected through questionnaire by existing employees of respective company
. Secondary data: Secondary information is collected from already available data. There
is nothing new in secondary information so investigator needs to test the reliability &
authenticity of resources before extracting necessary information. In present scenario, data has
been taken out from journals, articles, websites and other such sources.
Qualitative method: This method is significant for receiving detailed and in-depth
information from respondents (Iacobucci and Rosa, 2019). Here, both the parties interact with
each other and information is taken through group discussion, interviews, focus group and more.
In depth and detailed information gathered during research further help in meeting research
objectives in an efficient manner.
Quantitative method: Here, data is gathered as well as analyze in numerical forms. In
this, information is taken by respondents and then further analyzed through statistical and
mathematical tools for avoiding any errors (Weber, Staub-Bisang and Alfen, 2016). Due to use of
statistical & mathematical tools, there are lower probability of any errors thus researcher can
completely rely on information and analysis.

For the purpose of current research, sample of 40 employees of Morrisons has been
selected so that investigator can receive appropriate information for making meaningful
conclusion for further improvement.
P5) Finding of data and information with appropriate tools & techniques
Questionnaire
1. Are you familiar with the concept of talent management?
 Yes
 No
2. According to you, what are strategies used for effective talent management?
 Competitive Salary
 Perks and allowances
 Continuous improvement of employees
 Top management commitment
3. Does effective talent management is helpful for Morrisons in order to gain an edge over
competitors?
 Yes
 No
4.What are the major benefits get by Morrisons through effective talent management?
 Strengthen of competitive position
 Improvement customer focus and satisfaction
 Improve market image
 Reduction in cost and expenses
5. What kind of relationship between talent management & employees satisfaction & retention ?
 Positive
 Negative
 Neutral
6.What are the challenges faced by HR managers of Morrisons during talent management at
work place?
 Higher employer turnover
 Negative attitude of employees

 Ineffective leadership
7. Does effective talent management strategies help in retention of employees within company?
 Yes
 No
Data Analysis and Interpretation:
Theme: concept of talent management
Q1) Are you familiar with the concept of talent management? Frequency
a) Yes 30
b) No 10
30
10
a) Yes
b) No
Interpretation: The above chart shows that 30 respondents out of 40 are well aware with the
talent management concept whereas rest 10 people do not have significant information about the
respective concept.

Theme: Strategies used for effective talent management
Q2) According to you, what are strategies used for effective talent
management?
Frequency
A)Competitive salary 7
b) perks and allowances 6
c)Continuous improvement of employees 7
d)Top management commitment 20
18%
15%
18%
50%
Chart Title
A)Competitive salary b) perks and allowances
c)Continuous improvement of employees d)Top management commitment
Interpretation: It is analyzed that 7 respondents state competitive salary as the strategy of talent
management. There are another 6 respondents who consider perks and allowance are better for
effective talent management. Here, continuous employee improvement is also regarded as crucial
strategy of talent management by 7 respondents. On other side, 20 employees are in favor of top
management commitment as an effective talent management strategy.