CSR Activities and Project Management: Zizzi Restaurant Report

This report analyzes the implementation of Corporate Social Responsibility (CSR) activities within Zizzi Restaurant. It begins with an introduction highlighting the importance of CSR for businesses and its impact on environmental and social well-being. The report then delves into a project management plan, outlining goals, objectives, scope, communication strategies, risk management, and resource allocation. A work breakdown structure and Gantt chart are used to manage project tasks and timelines. Small-scale research methods, including questionnaires, are employed to gather data on consumer perspectives. The report discusses research design, philosophy, data collection, analysis, sampling techniques, ethical considerations, and limitations. The study aims to determine the significance of CSR activities, analyze their relationship with sustainable objectives, and identify methods for maximizing benefits for Zizzi Restaurant, ultimately aiming to enhance its goodwill and market position.

Managing Successful Business
Projects

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Goals as well as objectives................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Research based on small scale..........................................................................................5
TASK 3............................................................................................................................................6
P5 Methods for doing research...............................................................................................6
P6 Recommendations...........................................................................................................12
TASK 4..........................................................................................................................................12
P7 Reflective assessment......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDIX....................................................................................................................................16

INTRODUCTION
Social responsibility in the corporate is a duty of organization and in this they have to
take initiatives so that they can analyse activities and fulfil responsibility for effects of business
entity on environmental as well as social well being. CSR is important as well as essential for
business to attain success in competitive market (Ajmal, Helo and Kekäle, 2010). There are
different type of CSR practices which staff member of firm have to adopt which includes
environmental protection, ethical practices etc. Present report is based on Zizzi restaurant which
is a chain of Italian restaurant. In below mentioned assignment, discussion on aims and
objectives as well as plan for project management.
TASK 1
P1 Goals as well as objectives
Manager of Zizzi Restaurant should adopt different activities related to CSR so that they
cannot face any type of issues which will aid in meeting objectives of the firm as well as offer
best services to service user. This will aid in enhancing goodwill and when it enhances then this
will attract large number of consumers.
Topic: “Implementing or executing CSR activities in business entity which assist in meeting
targets as well as objectives”
Background: When employees of Zizzi Restaurant have to adopt Corporate social
responsibility which will assist in attracting consumers in large amount. They have to do
operations in a better and appropriate manner so that they can earn maximum revenue (Baiden
and Price, 2011). Employer have to make better plans and on the basis of that organising needs
to be done which will assist in expanding market share.
Aim: To implement activities of Corporate Social Responsibility to accomplish sustainable
objectives: A case study of Zizzi restaurant.
Objectives:
 To determine importance of executing CSR activity in business entity.
 To analyse relationship CSR in accomplishing objectives which are sustainable in nature.
 To identify methods by which employer of Zizzi restaurant can attain maximum benefits.
Questions based on Research:
 What are significance of executing CSR actions in Zizzi restaurant?
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 How to analyse CSR activities and its relation so that they can accomplish the goals as
well as objectives?
 What are different tools which can be include by Restaurant so that they can attain
targets?
P2 Project management plan
It is a formal plan and approved document as well, thus manager and staff
member can execute and manage the project effectively and efficiently. Zizzi restaurant's
workers have to describe, prepare, incorporate and additionally maintain coordination between
all exercises which needs an adequate planning. If plan is under control then it will aid
employees to attain targets and objectives in an appropriate manner (Bakker and et. al., 2011).
Staff members of association utilize proper strategies, thus, they can manage entire activities,
which will assist them to achieve goals. While employer of firm formulating plan, then it is
essential for him to gather data and information properly as well as analyse it. Along with this,
they can use various tools and techniques for above stated purpose. They can likewise use some
documents, which will aid them in decision making and superior can take corrective actions.
While they are fetching actions, they need to utilize some needed steps which comprises
planning, formulation as well as executing, thus, entire work can be done in a provided time
period. Consequently, staff of Zizzi restaurant has to use proper communication, it will assist
them to improve their performance. Leaders have to check work quality of their employees, thus,
if they are facing any problem it can be resolved timely and they can attain their target
appropriately (Chang, Walters and Wills, 2013).
Scope: Workers of Zizzi restaurant have to conduct research, so that they can determine
needs and wants of their clients. Along with this, they can embrace relevant strategies that will
also aid them to maintain position in market.
Communication: It is essential for manager to use open conversation in organisation.
Thus, they can transfer necessary information easily. Employees can also provide
recommendations to their manager in their decision making process.
Risk: Managers have to take risk so that they can improve their business, as result to,
they can increase their revenues and goodwill in marketplace (Crawford and Nahmias, 2010).
Time: When employer develop strategies, it is essential for them to decide time for
overall activities, thus, workers can complete entire work within time frame. As result to, they
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can attain goals and targets timely. Along with this, superior can develop plan so that workers
can enhance their performance and productivity in marketplace. It is also essential for manager
of Zizzi restaurant, to motivate their employees, that will help to increase their morale. If they
complete their work within time then it will also assist them to take advantages from their
competitors.
Cost: If people of company manufacture more items and services, then it will help them
to manage as well as reduce cost. As result to, they can improve their revenues (den Hertog, van
der Aa and de Jong, 2010). Manager of Zizzi restaurant can likewise provide training to their
staff members, that will aid them to reduce unwanted cost. Thus, they can give products and
services to their customers at reasonable prices, as result to, they can improve their profits and
compete their competitors in marketplace.
Quality: It is essential for Zizzi restaurant to maintain quality of their items, that will
help them in retention of their clients as well as they can attract various new buyers towards
them. If they deliver quality goods to their clients at a reasonable value then also they can
improve their incomes.
Resources: Staff members of Zizzi restaurant have to utilize appropriate resources into
their business, so that they can give qualitative administration to their consumers. Along with
this, it likewise help them to attain targets and objectives in an effective as well as efficient
manner (Doherty, Ashurst and Peppard, 2012).
P3 Work breakdown structure and Gantt chart
Manager of Zizzi restaurant have to adopt distinctive methods so that they can reduce
their workload. They have to make plans and on the basis of that they have to divide their work
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so that it should be reduced. Work breakdown structure is a process which helps manager or
employees in dividing work to distinctive person of company so that they can complete their
work on deadlines (Eckerson, 2010).
Another method is Gantt chart which will also helps in managing all activities in the
specific time. This will be represent in a graphical format by using different activities and all
these activities based on previous activities and this will be completed on a deadlines. These all
the methods succour in offering qualitative merchandise to consumers which will aid in
attracting them as well as generate more and more revenue. This will assist in enhancing
goodwill in competitive market (Keller, Parameswaran and Jacob, 2011).
TASK 2
P4 Research based on small scale
Employees of Zizzi restaurant have to adopt appropriate CSR activities which will assist
in attaining goals and objectives. Managers have to use correct rules and regulations so that they
can manage their work and reap sustainable objectives. The managers of business entity have to
use distinctive tools and techniques whether it is quantitative and qualitative so that they can
gather as well as collect information so that they can identify and analyse areas where
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improvements needs to be done (Law, Chen and Wu, 2010). For doing small scale research,
managers have to make questionnaire and that should be filled from their consumers which will
aid in collecting information and this affect their sustainable objectives which higher authorities
want to attain. The sample size for filling up this questionnaire is 20.
Name:
Gender:
Age:
Q1. Does activity related to CSR which assist in attaining objectives?
 Yes
 No
Q2. Do you think that adopt CSR activities are necessary for Zizzi restaurant?
 Yes
 No
Q3. In your opinion, there is a relation between CSR as well as advantage which are attain from
high competition?
 Yes
 No
Q4. What are advantages when they do planning related to CSR in Zizzi Restaurant?
 Enhance goodwill
 Improve customer base
 Improve reputation in competitive market
Q5. According to your view, what are obstacles which are identified by Zizzi Restaurant?
 Child labour 40
 Satisfaction provided to employees 30
 Values of consumers 20
 Rights of staff members 10
Q6. As per your suggestion what should be duration in which employees of Zizzi restaurant
should give their best performance by adopting CSR activities?
 In a month
 Once in a year
 After 6 months
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Q7. Any suggestions for improvements in services of Zizzi Restaurant?
TASK 3
P5 Methods for doing research
Managers of the business entity conducting small scale research and at that time by
making questionnaire and filled it up by service users to gather data which is associated to
company. For doing research, there are different tools and techniques which they can use and on
the basis of that they can accomplish targets (International Journal of Project Management, 2017)
. Methods includes:
Research design: Manager have to do research which assist in identifying as well as
evaluating impact on Zizzi restaurant. This design is divided into three parts which involves
descriptive as well as exploratory along with experimental. This report is based on descriptive
research and on the basis of that they can not face any issues and attain goals and objectives
(Meskendahl, 2010).
Research Philosophy: In this assignment appropriate philosophy should be adopt from
two that is interpretivism and positivism. In this they should use interpretivism philosophy which
will aid in attaining best outcome and according to that they can make valid conclusion.
Data Collection: Manager of Zizzi restaurant have to collect or gather data by using
different sources whether it is primary or secondary. When they are using primary data, then
managers should prepared and questionnaire and that should be filled by employees or
consumers and if they are using secondary source then this will aid in gathering or collecting info
from journals, articles etc. as well as all data or info which are collected should related to CSR
activities.
Data Analysis: Employees and managers of Zizzi restaurant have to do analysis which is
based on themes and for different questions distinctive themes should be prepared and these
themes will be made according to the feedback which is given by employees and consumers in
an effective as well as efficient manner (Skills needed in successful project leaders, 2017).
Sampling technique: There are distinctive type of sampling and these can be adopt by
employer and from all they are using random sampling method. For taking feedback from
consumers or employees sample size which is taken that is 20.
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Ethical consideration: It involves all accumulation along with values which assist in
addressing the questions whether it is good or bad which is related to human affairs (Ochieng
and Price, 2010). They have to do research so that employers can manage reasons which assist in
refraining them so that employer can provide better products and services. They have to adopt
appropriate rules and regulations so that employers cannot face issue in conducting research.
Limitation: There are different limitations which are faced by employer of Zizzi
Restaurant by conducting research. The main factor which become a limitation for firm is time
along with the topic which is adopted so that they can conduct best research (Müller and Turner,
2010).
Data Analysis:
Thematic evaluation:
Theme 1: CSR activities put proper support to employees in attaining goals and objectives.
Q1. Does activity related to CSR which assist in attaining objectives?
Frequency
 Yes 15
 No 5
From the above it has been analysed that from 20 consumers, 15 are agree with the
statement that is when company is using CSR activities then this will helps in attaining goals and
objectives but 5 are not agreed with the statement.
Theme 2: For Zizzi restaurant, it is necessary to adopt CSR activities.
Q2. Do you think that adopt CSR activities are necessary for Zizzi restaurant?
7
Yes
No
0 2 4 6 8 10 12 14 16
Column B

Frequency
 Yes 16
 No 4
From the answers of questions which are given by consumers it has been observed that
managers of Zizzi restaurant have to adopt CSR activities. From this 16 person are agreed with
the statement but 4 are not.
Theme 3: For maintaining position in market, relationship is necessary.
Q3. In your opinion, there is a relation between CSR as well as advantage which are attain
from high competition?
Frequency
 Yes 18
 No 2
8
16
4
Yes
No

From the above it has been analysed that, out of 20 there are 18 person who are agree
with the statement that is there is a relationship between CSR activities as well as advantages
which are attain in the competition. There are 2 person who are not agree with the statement.
Theme 4: Main benefits of CSR activities is to enhance goodwill as well as increment in
consumer base.
Q4. What are advantages when they do planning related to CSR in Zizzi Restaurant?
Frequency
 Enhance goodwill 10
 Improve customer base 6
 Improve reputation in competitive market 4
9
Yes No
0
5
10
15
20 18
2
Column B
Enhancing the goodwill
Increasing the customer base
Developing reputation in the market
0 1 2 3 4 5 6 7 8 9 10
Column B