Strategic positioning of Swing Patrol for Volkswagen
Added on 2020-07-22
13 Pages4150 Words113 Views
BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1, 1.2& 1.3 Covered in PPT.....................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of Swing Patrol for carrying out company's audit..............................12.2 Environmental audit for Volkswagen...................................................................................22.3 Significance of stakeholder analysis when formulating new strategy..................................32.4 New strategy for Volkswagen..............................................................................................4TASK 3............................................................................................................................................53.1 Appropriateness of alternative strategies relating to market entry, growth.........................53.2 Selection of Strategy.............................................................................................................6TASK 4............................................................................................................................................64.1 Roles and responsibilities of personnel who are charged with strategy implementation......64.2 Analyse the estimated resource requirements for implementing a new strategy..................74.3 Contribution of SMART targets to the achievement of strategy implementation...............8CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
INTRODUCTIONBusiness strategy refers through which a business firm can achieve its goals andobjectives. It is a business planning for long term. The total period of business strategy is about3- 5 years or it can also be for long period. This strategy is related with maximising the funds fordeveloping the new machinery, any industry and plant. It is the responsibility of a manager is tomake the good and effective business strategy, through which a business firm can achieve itstarget. A effective strategy helps in running a business smoothly. In this report mentioned aboutthe scandal of Volkswagen Group and a case which is related with the Dragons den, BBC.There are some factors which helps in formulating the strategic plans. In this present reportmentioned about the importance of stakeholder analysis at the time of formulating the newbusiness strategy (Scholes, 2015). There are some appropriateness of the alternative strategieswhich is related with entry in to a new market, growth, development and retrenchment of abusiness firm. A personnel has some roles and responsibilities who are charged with theimplementation of strategy. At the time of implementing a new strategy, then in this case therewill be a need of some resources. TASK 11.1, 1.2& 1.3 Covered in PPTTASK 22.1 Strategic positioning of Swing Patrol for carrying out company's auditVolkswagen is a big automotive industry. This business firm makes many cars or someluxurious cars for its customers. But this company make changes or modification in its carsaccording to the needs and wants of buyers. Customers of this industry are very loyal and it hasmany consumers which are permanent for company (Teece, 2010). Along with increasing theprofit, Volkswagen work for the welfare of society. This business enterprise start its business into new towns, cities and countries. For analysing and knowing the strategic, it is necessary todetermine or evaluate the strengths, weaknesses, opportunities and strengths of business. Withthe help of SWOT analysis, this business organisation can do or complete its audit. 1
StrengthThe main and strong capability for this business firm that tit has the clear goals andobjectives for segment its company. From the past three years, the regularly revenue of this firmhas been detected. The profit of this company is low but it manage its gain or the profit ratio. Itinvest some part from its profit in to welfare of society.WeaknessesThe stock is maximising for an organisation from which enhancing in the pricingstructure. The main weakness of this company is the unfocused approach of business and thehigh cost as comparison to the goodwill of the services (Bharadwaj and et. al., 20130). But insome years, earning and the revenue this enter is decreased. Opportunities Volkswagen has the great and big opportunity to enhance its revenue or profit fromincreasing its brand name. It should be focus on growth and development of its business. It canbe increase its business in to new areas and new fields.Threats The main threat is that there is a less restriction for entry in an industry and change thetechnology rapidly. Competition is at high scale with other companies. 2.2 Environmental audit for VolkswagenIn year 2015, there is a high crisis and problems in this abusiveness enterprise that in thecars, there was more pollution found and it is not good for the business. Pollution causes harming2Illustration 1: SWOT analysis(Source- SWOT ANALYSIS, 2013)
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