Principle of Advertising: Campaign Evaluation
Develop a communication strategy for Great Ocean Road, a dairy company, to promote its brand image and product awareness through advertising and direct marketing.
4 Pages688 Words201 Views
Added on 2022-11-24
About This Document
This document discusses the importance of measuring and evaluating the performance of marketing campaigns, specifically focusing on the advertising campaign for Great Ocean Road. It explores different activities such as TV programs, distribution of leaflets, and creating an online presence. The document also highlights the impact, recall, and effectiveness of the advertising campaign.
Principle of Advertising: Campaign Evaluation
Develop a communication strategy for Great Ocean Road, a dairy company, to promote its brand image and product awareness through advertising and direct marketing.
Added on 2022-11-24
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