This assignment discusses proposed marketing activities for the home and houseware industry in Australia, including internet marketing, earned media/PR, and paid media advertising. It also covers the integration, monitoring, and adjustment of these activities, as well as KPIs and staffing proposals.

Marketing strategies for home and houseware industry in Australia, covering internet, earned media, paid advertising, monitoring, KPIs, and staffing.

Marketing Management Assignment | Desklib

Marketing Management Assignment

Competency 1 o Email marketing uses email to raise brand recognition, generate leads, and motivate new and existing customers to act. Mobile marketing uses mobile devices to generate leads, brand recognition, or inspire prospective & potential customers to act. o Email marketing Costas may utilize email marketing to promote previous buyers' comments about their products and customization. Mobile marketing Costa's may develop a mobile shopping application that enables potential customers to see how an item would look before purchasing it.

Competence 1 o Email Marketing and Mobile Marketing

This presentation discusses the various digital marketing strategies like SEO, PPC, Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR and how they can be used in a specific communication strategy. It also highlights the importance of digital marketing in today's world and how it can help in increasing sales, revenue, and brand reputation with low to no cost.

Marketing

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing Strategy and Campaign Plan

LO1 Digital Marketing - Doc

Arts Appreciation

This presentation discusses various digital marketing strategies such as SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. These strategies are effective in communicating with potential customers and promoting company products and services. The presentation also includes references for further reading.

University of Mindanao

Practical Digital Marketing Strategies for Effective Communication

The focus of this report is to perform the analysis on the Organic Search and Paid Search for the Costa's Customs organization utilizing the Google Analytics. The best part of the Organic Search optimization is that it has the continuous flow of free-targeted traffic. The use of the Organic Search Organization give the user a higher brand integrity. The disadvantages of the Organic Search is that it takes a lot of tie to show the result for the searched query. It has a very low return of investment. The best part about the Paid Search optimization is that they have control over the cost. They have a plethora for targeting options and have a direct return of investment. The main weakness of the Paid Search optimization that it is very complex for the management of the campaigns and the competition is very high.

Marketing Management Assignment

About This Document

Competence 1 o Email Marketing and Mobile Marketing

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing Strategy and Campaign Plan

LO1 Digital Marketing - Doc

Practical Digital Marketing Strategies for Effective Communication

Costa Customs: Retailing Clothing and Tailoring

Marketing Management Assignment

About This Document

Competence 1 o Email Marketing and Mobile Marketinglg...

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing Strategy and Campaign Planlg...

LO1 Digital Marketing - Doclg...

Practical Digital Marketing Strategies for Effective Communicationlg...

Costa Customs: Retailing Clothing and Tailoringlg...

Competence 1 o Email Marketing and Mobile Marketing

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing Strategy and Campaign Plan

LO1 Digital Marketing - Doc

Practical Digital Marketing Strategies for Effective Communication

Costa Customs: Retailing Clothing and Tailoring