A Study of Employee Retention Strategies in IT Industry

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Subject: Business Professional Plan
Selected Topic: A Study of Employee Retention Strategies in IT Industry

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Relevance of field of research
The selected topic for the research is ‘employee retention strategies in the IT
industry’. Choosing this topic is perfectly relevant with the field of profession viz.
professional business studies. That is because the study will thoroughly focus on the various
employee retention practices and techniques applied in the IT and corporate sectors across the
world. Retention strategies is the top most priority for all the corporate business organizations
today and thus, it is highly important to understand the role of employee retention strategies
in business success.
Use of raw secondary data
In order to conduct the study, relevant research articles, journal papers, books and websites
will be searched from the internet and critically reviewed as secondary sources. The publicly
available online sources will be reviewed in order to extract useful information that clearly
convey the basic theories, concepts and ideas regarding the research topic. The literature
review section included in the research will thoroughly discuss about the data gathered,
analyzed and reviewed from these selected secondary sources.
Research questions
The key themes to be explored in this research involve identifying the internal and external
drivers of retention crisis in IT companies, the basic principles of employee retention along
with the efforts undertaken by the IT firms to retain employees. The research questions for
this study is formed around these aspects.
 What are the main reasons behind employee turnover?
 What are the impact and consequences of employee turnover?
 Why is employee retention strategies important in IT sectors?
 What are the strategies and efforts undertaken by IT companies to retain employees?