Stakeholder Analysis Report - Facebook

Stakeholder Analysis
Report

Table of Contents
Introduction to Facebook ................................................................................................................3
Brief introduction to the company .............................................................................................3
Mission of Facebook ..................................................................................................................3
Vision of Facebook ....................................................................................................................3
Recent developments in industry................................................................................................3
Challenges ..................................................................................................................................4
Identify Stakeholders of Facebook .................................................................................................4
.........................................................................................................................................................4
Stakeholder categorisation and stakeholder analysis ......................................................................6
Behavioural category of stakeholder ..........................................................................................7
REFERENCES ...............................................................................................................................9

Introduction to Facebook
Brief introduction to the company
Facebook is an American online social media and social networking service company
that is based in Menlo Park, California. This organisation was founded by Mark Zuckerberg
with his fellow classmate naming Eduaro Saverin, Dustin Moskovitz, Chris Hughes and Andrew
McCollum. This is considered as one of the big four technology companies among Google,
Apple and Amazon. Facebook has expanded it's business across the world. Facebook is used by
each and every person around the globe (Saxton, and Waters, 2014).
Stakeholders of Facebook
There are many stakeholders of Facebook and it is defined as person or group of persons
involved in business activities and these are impacted by company and it's activities. One group
of stakeholder is employees of the company. These are affected by policies of Facebook and
work environment of Facebook. Other stakeholders include customers, owners, media.
Motives and beliefs of Stakeholders
The business has motive for delivering quality services to customers on time. Owner is
also a stakeholder of the company and it has the motive to increase reputation and image of
company in market. Other stakeholder include customers and their motive is to get quality
services from Facebook. Investors have motive for increasing profit of the company.
Coalition Analysis for Stakeholders
This is an analysis for stakeholder is a process by which views and requirements of
different stakeholders is analysed. A common policy is formed by evaluating demand of different
stakeholders like customers, employees, investors, government, etc. All these have a common
goal or objective. The main objective of stakeholder analysis is to increase involvement of
stakeholders in decision making of Facebook.
Impact on the stakeholders from outside
There are various outside factors which a business has to handle such as business
environment policies, economic policies, industrial laws, etc. All these have to be followed while
running a successful business. The stakeholders of Facebook are affected by these rules, policies
and regulations.

Mission of Facebook
Facebook is a social networking website which was started in the year 2004 and mission
of this company states that it wants to provide people the power for building community and
bringing world closer. Individuals use Facebook for staying connected with their family, friends
and to know about happenings around the world and share information to world.
Vision of Facebook
Vision statement is defined as the statement which reflects about future goals and
ambitions of the the organisation. The vision statement of Facebook depends upon social media
service offerings and it states that People across the world are using Facebook for staying
connected with their relatives and friends around the world. The main components of
Facebook's vision are tool for communication, global market scope, tool for discovery and tool
for self expression.
Recent developments in industry
Social media is defined as the way by which people are connected with their friends and
families across the world (Martincevic, and Kozina, 2019). With growth in technological
advancement, there is development in social media too. There are different developments in
social media industry within recent years. Some of these are listed below - Rise of private groups and accounts - Facebook has invested a new feature into
Facebook groups like people can make business pages, update their stories, post live
videos on groups and creation of social learning units. On the other hand, another famous
social networking site i.e. Instagram has introduced new feature which is close friend can
see stories of profile. Conversational commerce - In the year 2017 and 2018 chatbot was trending and thus
companies are involved in building messaging chatbot (Social media trends, 2019).
Facebook messenger app became installable on Sprout and websites and it created a Bot
Builder which makes it easy for different brands to implement chatbots.
 Transparency wins - Social media has become one of the main way by which
organisations communicate with consumers. This helps in getting instant responses and
providing a personalised communication platform (Tricco, And Et. Al., 2018.). Social
media is a platform which provides information to customers (Park, and Et. Al., 2016).