Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS
FOR TRAVEL AND
TOURISM

• Introduction
• Key roles and responsibilities of marketing function
• Analysis of roles and responsibilities
• Explanation and interrelationship of marketing and other functional units
• Analyze the significance
• Critically analyze the elements of marketing functions
• Conclusion
• References
Table of content

Marketing is an important function in an organization as it carry
exchange of goods and services. To conduct marketing,
communication plays an important role because it guide people to
perform things in right manner by right people. This report is
exploring unique points which are concerned with different activities
of market which undertake the offering process which is termed as
marketing. There are many departments which are available in
company and also perform various tasks to achieve goals and
objectives.
Introduction

Marketing
It is an activity which is performed by many organizations for introducing and promoting their
product into market and it is performed with the purpose of earning profits and revenues. It also
defined as an action which is undertakes by organizations for seeking attention of customers towards
the goods and services and also maintain good and long term relationships. This function is helpful in
connecting the past and present customers with the performance of future. To develop effective band
suitable marketing plans company need to determine the current trends of present and future.
Key roles and responsibilities of marketing
function