Analysis of Information Systems

Running head: ANALYSIS OF INFORMATION SYSTEMS
ANALYSIS OF INFORMATION SYSTEMS
Name of the Student
Name of the University
Author Note

ANALYSIS OF INFORMATION SYSTEMS1
Table of Contents
Introduction....................................................................................................................2
Reasons behind the usage of big data by Nettavisen.....................................................3
Customers or users for DDBM......................................................................................4
Key sources and key activities for DDBM....................................................................5
Ways by which Nettavisen can monetise DDBM and also generate revenues..............6
Barriers faced by Nettavisen in pursuing DDBM..........................................................9
Conclusion....................................................................................................................11
References....................................................................................................................12

ANALYSIS OF INFORMATION SYSTEMS2
Introduction
The use of information and data has started increasing in the past few years due to
rising competition in the industry. The power based on the prices of the services and products
have recently shifted to the consumers. The media organizations that do not use big data
based technology have not been successful in the proper growth of a sustainable competitive
advantage in the industry (Abdelkafi and Pero 2018). The levels of demands that exist in
different industries can be met effectively with the support of appropriate study of data. The
competitive advantage is thereby gained by the companies that are able to offer the media
companies with a major position in the industry (Adrian et al. 2018).
The report will be built on the analysis of a firm named Nettavisen that is aiming at
shifting its operations towards data-driven business model or DDBM. The most important
factor related to the usage of this model is built on the methods by which the buying pattern
of customers can be analysed and the information can be used for the proper development of
different products of the organization. The analysis that will be developed in the report will
help the organization to take a decision based on implementation of DDBM in order to
develop the products that need to be offered to the consumers (Akter et al. 2016).
Nettavisen had started its operations in Norway in the year 1996 and is a totally online
start up that is competing with the different incumbent publishing based firms in the market
of online new that is rapidly growing in nature. Nettavisen has been providing tough
competition to some major organizations with the help of its products and services (Zheng,
Xu and Chen 2018). The organization has been successful in gaining its share in the market
with the backing that is offered by the disruptive business models. The use of use of
disruptive technologies have helped the organization that is new to the business to grow a
place in the industry. The success that was gained by Nettavisen within a short period of time

ANALYSIS OF INFORMATION SYSTEMS3
has helped Nettavisen to develop a different image in comparison to the competitors (Zheng,
Xu and Chen 2018).
Reasons behind the usage of big data by Nettavisen
Nettavisen has been successful in developing a competitive advantage in the industry
with the backing that is offered by the proper business model that is considered to be
disruptive in nature. The organization was acquired by a Swedish Web portal named Spray
and further the charges of its operations were transferred to another German organization
named Lycos. The acquisition based process of Nettavisen continued when the organization
was further taken over by Norwegian broadcasting organization named TV2 (Basole et al.
2015). The online operations of TV2 were already active that were mainly able to offer key
stages of support to the growth of Nettavisen in the industry. The collapse of dot.com had a
major influence on the processes of Nettavisen after it was acquired by TV2 in the year 2002.
The partnership that had been developed by the two organizations TV2 and Nettavisen did
not prove to be effective for the operations of the organization and online revenues that have
been gained as well (Bocken and Short 2016).
This had led to the separation of Nettavisen from TV2 due to lack of proper revenues
in the industry. The business model that had been followed by Nettavisen in industry was
considered to be entirely based on revenues that were gained from advertisements. The entire
amount of money was earned by Nettavisen with the help of advertisements that were placed
on the website. The major goal of the organization from the start of its operations has been on
providing direct competition to the online news based sites that are developed and operated
by the established broadcasters and newspapers (Bradlow et al. 2017). The most significant
strategic intent of the organization was to develop a competitive benefit in the online new
based market. The requirement of innovation in the media based organizations is higher in